Marketing based on optimalization of consumer decsion

@inproceedings{5581,
   author = {Wawrosz, Petr and Mihola, Jiří},
   address = {Olomouc},
   booktitle = {Knowledge for Market Use 2016: Our interconnected and Divided World},
   editor = {Mgr. Pavla Slavíčková, Ph.D.},
   keywords = {marketing; consumption optimization; productive aspects of consumption; rational behaviour},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Olomouc},
   isbn = {978-80-87533-14-7},
   note = {AR 2016/2017 - odesláno do RIV. (duben 2017)},
   pages = {588-592},
   publisher = {Societas Scientiarum Olomucensis II},
   title = {Marketing based on optimalization of consumer decsion},
   url = {http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf},
   year = {2016}
}

TY  - JOUR
ID  - 5581
AU  - Wawrosz, Petr - Mihola, Jiří
PY  - 2016
TI  - Marketing based on optimalization of consumer decsion
PB  - Societas Scientiarum Olomucensis II
CY  - Olomouc
SN  - 9788087533147
N1  - AR 2016/2017 - odesláno do RIV. (duben 2017)
KW  - marketing
KW  - consumption optimization
KW  - productive aspects of consumption
KW  - rational behaviour
UR  - http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf
L2  - http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf
N2  - The paper deals with one type knowledge those are necessary for market use – knowledge about costumer wants and needs. A lot of producers are interested in what exactly costumers want or need. Some producers create by their goods and services new or chang ed needs and wants. But, from our point of view, producers pay not sufficient attention how they can optimize costumers’ needs and wants. We believe if a costumer consumes goods and services that are really best for him/her (s)he is able to maximizes his/h er utility. But it is not easy for consumers to find best bundle of goods and services. A consumer faces information uncertainty especially if (s)he wants to maximize utility not only in short run but in long run . Some consumers prefer short run maximizat ion to the long run even if they have information about negative consequences of some consumption (e. g. smoking). We emphasize that producers can help customers in finding the optimal bundle and we analyse how they can it achieve.
ER  - 

WAWROSZ, Petr a Jiří MIHOLA. Marketing based on optimalization of consumer decsion. In Mgr. Pavla Slavíčková, Ph.D. \textit{Knowledge for Market Use 2016: Our interconnected and Divided World}. Olomouc: Societas Scientiarum Olomucensis II. s.~588-592, 6 s. ISBN~978-80-87533-14-7. 2016.