Negotiation in SMEs’ Environment Analysis with Game Theory Tools

@article{6716,
   author = {Valenčík, Radim and Červenka, Jan},
   article_location = {Piraeus},
   article_number = {1},
   keywords = {Bargaining; cooperative games; game theory; bargaining problem; point of disagreement},
   language = {eng},
   issn = {1108-2976},
   journal = {European Research Studies Journal},
   title = {Negotiation in SMEs’ Environment Analysis with Game Theory Tools},
   url = {https://www.ersj.eu/dmdocuments/2018_XXI_1_9.pdf},
   volume = {XXI},
   year = {2018}
}

TY  - JOUR
ID  - 6716
AU  - Valenčík, Radim - Červenka, Jan
PY  - 2018
TI  - Negotiation in SMEs’ Environment Analysis with Game Theory Tools
JF  - European Research Studies Journal
VL  - XXI
IS  - 1
SP  - 104 - 114
EP  - 104 - 114
PB  - International Strategic Management Association
SN  - 11082976
KW  - Bargaining
KW  - cooperative games
KW  - game theory
KW  - bargaining problem
KW  - point of disagreement
UR  - https://www.ersj.eu/dmdocuments/2018_XXI_1_9.pdf
L2  - https://www.ersj.eu/dmdocuments/2018_XXI_1_9.pdf
N2  - The article deals with the negotiation process from a game theory perspective. It demonstrates on a negotiation model based on Nash bargaining problem. The graphical form of the model helps to understand the way negotiations takes place and some aspects of it. The problem of subjective assessment of reality can be largely addressed by the negotiation process. Understanding the role of subjectivity in bargaining allows to improve your own bargaining skills and gain more in dividing the results achieved together. A proper set-up of the so called point of disagreement is the key to the advantage of good preparation.
ER  - 

VALENČÍK, Radim a Jan ČERVENKA. Negotiation in SMEs’ Environment Analysis with Game Theory Tools. \textit{European Research Studies Journal}. Piraeus: International Strategic Management Association, XXI, č.~1, s.~104 - 114. ISSN~1108-2976. 2018.