TOMČÍK, Michal and Pavel ROSENLACHER. Number of advertisements per day and their relevance to consumers. Acta Oeconomica Universitatis Selye. Komárno: J. Selye University, 2018, vol. 7, No 2, p. 162-174. ISSN 1338-6581.
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Basic information
Original name Number of advertisements per day and their relevance to consumers
Authors TOMČÍK, Michal (203 Czech Republic, guarantor, belonging to the institution) and Pavel ROSENLACHER (203 Czech Republic, belonging to the institution).
Edition Acta Oeconomica Universitatis Selye, Komárno, J. Selye University, 2018, 1338-6581.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50802 Media and socio-cultural communication
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/04274644:_____/18:#0000401
Organization unit University of Finance and Administration
Keywords (in Czech) Médiatypy, reklamní sdělení, vhodnost reklamy, spotřebitel
Keywords in English Media types; advertising message; relevance of advertising; consumer
Tags AR 2018-2019, cervenec_2019_o, RIV_2019, xJ4
Tags International impact, Reviewed
Changed by Changed by: Bc. Jan Peterec, učo 24999. Changed: 16/5/2019 12:07.
Abstract
The article focuses on the extent of commercially oriented communications in the media and public space. The main findings of partial empirical surveys and qualified estimates that have attempted to answer a research question over the volume of advertising messages faced by an average consumer in a single day over the last ten years are presented in the text. As the issue of daily exposure to advertising communications is not solved in the domestic environment, the article presents the conclusions of the empirical probe conducted in 2017 among the students of the University of Finance and Administration. Survey results indicate the number of advertisements per day, their number according to the media, their time interval or the subjectively perceived relevance of advertising messages to consumers. The aim of the survey is to find out what volume of advertising messages a university student faces during the day.
Abstract (in Czech)
Článek se zaměřuje na rozsah komerčně orientovaných komunikací v médiích a ve veřejném prostoru.
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