Requirements for applicants for the position of “product manager” in the USA

@article{7447,
   author = {Němec, Otakar and Wroblowská, Zuzana},
   article_location = {Prague},
   article_number = {2},
   keywords = {brand manager; competence; human capital; knowledge; product manager; recruitment},
   language = {eng},
   issn = {1802-792X},
   journal = {Acta VŠFS},
   title = {Requirements for applicants for the position of “product manager” in the USA},
   url = {https://www.vsfs.cz/periodika/acta-2018-2-02.pdf},
   volume = {12},
   year = {2018}
}

TY  - JOUR
ID  - 7447
AU  - Němec, Otakar - Wroblowská, Zuzana
PY  - 2018
TI  - Requirements for applicants for the position of “product manager” in the USA
JF  - Acta VŠFS
VL  - 12
IS  - 2
SP  - 125-139
EP  - 125-139
PB  - Vysoká škola finanční a správní, a. s.
SN  - 1802792X
KW  - brand manager
KW  - competence
KW  - human capital
KW  - knowledge
KW  - product manager
KW  - recruitment
UR  - https://www.vsfs.cz/periodika/acta-2018-2-02.pdf
L2  - https://www.vsfs.cz/periodika/acta-2018-2-02.pdf
N2  - The aim of the article is to present the partial results of a research project, the long-term goal of which is to collect and analyse information on the requirements for candidates for the positions of product manager and brand manager. To meet the research goal, Bernard Berelson’s content analysis method was used, enabling the research to use advertisements on the Monster.com career portal to collect information about American advertisers’ requirements. Analysis of requirements for work experience, technical knowledge and skills of candidates for product manager positions has confi rmed that US business practice favours workers with specifi c knowledge who meet the requirements for a knowledge worker. The unexpected result was the fi nding that the groups of technical competence as well as the required practice and work experience for product managers and brand managers in the US had statistically signifi cant diff erences. Recommendations for addressing and obtaining product managers to leverage product managers as an important source of human capital and to retain a leading role in creating competitive advantage in the fourth era of industry conclude the discussion of the results.
ER  - 

NĚMEC, Otakar a Zuzana WROBLOWSKÁ. Requirements for applicants for the position of “product manager” in the USA. \textit{Acta VŠFS}. Prague: Vysoká škola finanční a správní, a. s., roč.~12, č.~2, s.~125-139. ISSN~1802-792X. 2018.