ROSENLACHER, Pavel. Degree of extroversion of university students of marketing communication. AD ALTA: Journal of interdisciplinary research. Hradec Králové: Magnanimitas, 2020, roč. 10, č. 2, s. 281-284. ISSN 1804-7890. Dostupné z: https://dx.doi.org/10.33543/1002.
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Základní údaje
Originální název Degree of extroversion of university students of marketing communication
Název česky Stupeň extroverze vysokoškolských studentů marketingové komunikace
Název anglicky Degree of extroversion of university students of marketing communication
Autoři ROSENLACHER, Pavel (203 Česká republika, garant, domácí).
Vydání AD ALTA: Journal of interdisciplinary research, Hradec Králové, Magnanimitas, 2020, 1804-7890.
Další údaje
Originální jazyk čeština
Typ výsledku Článek v odborném periodiku
Obor 50101 Psychology
Stát vydavatele Česká republika
Utajení není předmětem státního či obchodního tajemství
WWW URL
Kód RIV RIV/04274644:_____/20:#0000685
Organizační jednotka Vysoká škola finanční a správní
Doi http://dx.doi.org/10.33543/1002
UT WoS 000606326200045
Klíčová slova česky Eysenckova typologie, extroverze, introverze, marketingová komunikace, studenti, studium
Klíčová slova anglicky Eysenck typology; extroversion; introversion; marketing communication; students; study
Štítky AR 2020-2021, odmeny_2021, RIV_2021, xJ3
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnil: Bc. Jan Peterec, učo 24999. Změněno: 12. 4. 2021 09:12.
Anotace
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.
Anotace anglicky
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.
VytisknoutZobrazeno: 10. 6. 2024 02:15