2020
Degree of extroversion of university students of marketing communication
ROSENLACHER, PavelZákladní údaje
Originální název
Degree of extroversion of university students of marketing communication
Název česky
Stupeň extroverze vysokoškolských studentů marketingové komunikace
Název anglicky
Degree of extroversion of university students of marketing communication
Autoři
ROSENLACHER, Pavel (203 Česká republika, garant, domácí)
Vydání
AD ALTA: Journal of interdisciplinary research, Hradec Králové, Magnanimitas, 2020, 1804-7890
Další údaje
Jazyk
čeština
Typ výsledku
Článek v odborném periodiku
Obor
50101 Psychology
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Odkazy
Kód RIV
RIV/04274644:_____/20:#0000685
Organizační jednotka
Vysoká škola finanční a správní
UT WoS
000606326200045
Klíčová slova česky
Eysenckova typologie, extroverze, introverze, marketingová komunikace, studenti, studium
Klíčová slova anglicky
Eysenck typology; extroversion; introversion; marketing communication; students; study
Štítky
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 12. 4. 2021 09:12, Bc. Jan Peterec
V originále
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.
Anglicky
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.