2020
Degree of extroversion of university students of marketing communication
ROSENLACHER, PavelBasic information
Original name
Degree of extroversion of university students of marketing communication
Name in Czech
Stupeň extroverze vysokoškolských studentů marketingové komunikace
Name (in English)
Degree of extroversion of university students of marketing communication
Authors
ROSENLACHER, Pavel (203 Czech Republic, guarantor, belonging to the institution)
Edition
AD ALTA: Journal of interdisciplinary research, Hradec Králové, Magnanimitas, 2020, 1804-7890
Other information
Language
Czech
Type of outcome
Article in a journal
Field of Study
50101 Psychology
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
References:
RIV identification code
RIV/04274644:_____/20:#0000685
Organization unit
University of Finance and Administration
UT WoS
000606326200045
Keywords (in Czech)
Eysenckova typologie, extroverze, introverze, marketingová komunikace, studenti, studium
Keywords in English
Eysenck typology; extroversion; introversion; marketing communication; students; study
Tags
Tags
International impact, Reviewed
Changed: 12/4/2021 09:12, Bc. Jan Peterec
V originále
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.
In English
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.