The interdependency between a family company's name and a family name

@article{9152,
   author = {Tomášková, Andrea and Śmietański, Roman and Halouzka, Miroslav},
   article_location = {Sumy (Ukraine)},
   article_number = {2},
   doi = {http://dx.doi.org/10.21272/mmi.2021.2-10},
   keywords = {company name; correlation analysis; Czech Republic; family business; family name; generations; intergenerational transfer; regression analysis.},
   language = {eng},
   issn = {2218-4511},
   journal = {Marketing and Management of Innovations},
   note = {Podíly autorů: Tomášková 90 % Śmietański 6 % Halouzka 4 %},
   title = {The interdependency between a family company's name and a family name},
   url = {https://mmi.fem.sumdu.edu.ua/en/journals/2021/2/115-132},
   volume = {2021},
   year = {2021}
}

TY  - JOUR
ID  - 9152
AU  - Tomášková, Andrea - Śmietański, Roman - Halouzka, Miroslav
PY  - 2021
TI  - The interdependency between a family company's name and a family name
JF  - Marketing and Management of Innovations
VL  - 2021
IS  - 2
SP  - 115-132
EP  - 115-132
PB  - Sumy State University
SN  - 22184511
N1  - Podíly autorů: Tomášková 90 % Śmietański 6 % Halouzka 4 %
KW  - company name
KW  - correlation analysis
KW  - Czech Republic
KW  - family business
KW  - family name
KW  - generations
KW  - intergenerational transfer
KW  - regression analysis.
UR  - https://mmi.fem.sumdu.edu.ua/en/journals/2021/2/115-132
N2  - A company's name often personifies the company. In the case of family companies, the name is mainly connected with that of the owning family. This paper aims to identify and substantiate the context of the perception of any possible risks from the association of a family name with that of a family company during the generational exchange with the participation of several generations in the family company's management. The hypotheses have been verified based on the evaluation of data acquired from a sample of 245 respondents from the Czech Republic. The research period is 2017-2019. The qualitative research is based on round discussion tables with family business owners. The data has been processed using correlation and regression analysis. The authors have shown that owners consider the association of the family name with that of a family company to be a potential risk. Any negative regard for the family company and the family could lead to losing the family's good name and the company and losing customers and employees. Moreover, it could damage the process of intergenerational transition. The connection between the intensity of the risk perception and the generational exchange process with the participation of several members in the management of a family company has been statistically demonstrated. The degree of perception of the risk is high in family companies where the generational exchange is still ongoing. The exclusion of the variable of the connection of a family company name with the owning family due to collinearity suggests a possibility for a different type of research that would demonstrate the statistical significance. The unique article nature lies in the fact that it involves research into the current, real process of generational exchange taking place in Czech family companies with mainly two generations and up to three generations in the family company management.
ER  - 

TOMÁŠKOVÁ, Andrea, Roman $\backslash$'SMIETA$\backslash$'NSKI and Miroslav HALOUZKA. The interdependency between a family company's name and a family name. \textit{Marketing and Management of Innovations}. Sumy (Ukraine): Sumy State University, 2021, vol.~2021, No~2, p.~115-132. ISSN~2218-4511. Available from: https://dx.doi.org/10.21272/mmi.2021.2-10.