Number of results: 755

Results of the selected field of study PMK Marketing Communication (master's degree programme, full-time study mode, single-subject)
Faculty
University of Finance and Administration
Field of Study/plan
VSFS - Economics and Management: Marketing Communication
include only defended theses

Hrdonková, Kateřina

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2014

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The Decision-Making Process of Purchasing Durable Goods

Hrma, Tomáš

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2019

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Marketing plan of selected company

Hromádková, Barbora

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2017

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Consumption interests of the young generation

Hrubá, Dominika

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2016

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Ethical Dimension of Communication Strategies

Hruška, Jiří

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2012

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The specifics of the communication mix in integrated marketing communications

Hruška, Lukáš

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2015

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Developing relationships with strategic suppliers

Hudák, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2016

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Use of the Integrated Marketing Communications Tools at Café Baribal

Hurt, Jiří

(awarded the degree Ing.)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2011

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Language of persuasion in advertising

Hybš, Svatopluk

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2013

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The market segmentation and analysis of customer’s behaviour

Hyhlanová, Michaela

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2020

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Facebook and Instagram in the Life of today's Youth - Social Networking as a Means of Influencing Buying Behavior of our Youth

Chaloupecký, Jiří

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2020

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Use of Neuromarketing in financial services

Chaloupková, Michaela

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2015

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Political marketing and local elections in Most

Charvátová, Milena

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2014

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Luxury brand marketing

Chernomorov, Alexey

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2019

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Consumer culture and forms of hedonistic lifestyle

Chládek, Aleš

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2013

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Aplication of game theory in marketing

Chlumská, Tereza

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2016

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The synergistic effect of IMC tools in designing a marketing campaign

Chmelíková, Hana

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2017

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Public Relations as a Tool of Companies to Build Positive Public Opinion

Chmelová, Michaela

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2014

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Analysis of the marketing mix in BANNER s.r.o. company

Chobanyan, Nane

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2017

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Mass media as socially integrative ideology of globalization and the source of soft power

Chromá, Lívia

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2012

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Global problems of the mankind and marketing communication opportunities in their management and solution