Number of results: 1283

Results of the selected field of study KMK Marketing Communication (master's degree programme, combined form, single-subject)
Faculty
University of Finance and Administration
Field of Study/plan
VSFS - Economics and Management: Marketing Communication
include only defended theses

Bezačínská, Jana

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2014

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Marketing communications as a tool of social manipulation (problem affecting marginalized social groups)

Bicanová, Eliška

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2016

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Perception of Dishonest Dealers by Senior Citizen

Bílek, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2017

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The use of direct marketing and its implementation in the marketing mix

Bílková, Lucie

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2012

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Communication Strategy of Airport Prague, a.s., within the CSR Concept

Bišická, Radka

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2015

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Evaluation of corporate image of the chosen company

Bittner, Tomáš

(awarded the degree Ing.)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2011

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Viral marketing and social networks

Blábolil, Daniel

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2020

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The Importance of printed newspapers in the past and at present

Blábolil, Rudolf

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2013

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Differentiation of Lifestyle - the Case of Lifestyle of Contemporary Czech Elites

Bláha, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2011

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Marketing mix electronic services, Czech Post, using the availability of services such as marketing advantages

Blahová, Natálie

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2013

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Fashion Marketing of the Internet – Set of Case Studies and their Content and Form Processing

Bláhová, Darina

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2011

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The Marketing mix of the Mama’s World brand – as a source of competitive advantage

Blažek, Ondřej

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2016

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: CSR as an Essentials part of CI

Bleha, Pavel

(awarded the degree Ing.)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2011

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Corporate image analysis

Bobková, Ivona

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2013

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Current Teaching Fashion Marketing in the Czech Republic – Situation Report

Bohabojová, Gabriela

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2017

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The Marketing communication of Conspicuous Consumption Product as an Investment in Social Position

Boháčová, Andrea

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2014

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Violent crimes against women, helping organizations, their activities in the field of social marketing and collaboration with the Police of the Czech Republic

Boháčová, Diana

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2012

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Marketing Tools used in Pharmacy on the Placing a New Product to the Market

Bohušík, Petr

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2015

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: The proposal of integrated marketing communications for a specific product

Bojko, Jan

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2012

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Comparing advertising/promotional activities for 3 small-size regional breweries

Borovičková, Kateřina

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2012

Programme: Economics and Management
Field of Study: Marketing Communication
Master's thesis: Projective techniques in marketing comunication