Theses on a related topic (having the same keywords):

penetrace zakazniku, trzni podil, integrovana marketingova komunikace, komunikacni mix, strategie rustu, cilova skupina, podlinkova komunikace, individualizace vyrobku, zakaznicka loajalita, primy prodej, diferenciace vyrobku, strategie rozvoje trhu

Keywords ordered alphabetically | Keywords ordered by occurrence rate

751.
Tvorogov, Alexandr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Cizí jazyk v reklamních sděleních | Theses on a related topic Display description

752.
Tyllová, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

753.
Udatný, Radim
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zvýšení tržního podílu banky a udržení klienta banky | Theses on a related topic

754.
Uhrová, Dominika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu výrobkové řady | Theses on a related topic

755.
Ujfaluši, Kateřina maiden name: Juriková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor cílových skupin a efektivnosti jejich oslovení vybraným médiem | Theses on a related topic

756.
Ulbrich, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

757.
Uldrichová, Aneta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity event kampaně | Theses on a related topic

758.
Unruh, Richard
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Product placement jako nová forma komerční komunikace | Theses on a related topic

759.
Urbanová, Karolína
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity event kampaně | Theses on a related topic

760.
Urbík, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost virového marketingu v IT firmách | Theses on a related topic

761.
Vacková, Tereza
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Vyhodnocení nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

762.
Vágner, Josef
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: E-komerce a sociální komerce jako inovativní obchodní model hudebního vydavatelství | Theses on a related topic

763.
Vais, Radek
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Subkultura na prodej - marketingové oslovení vybrané subkultury | Theses on a related topic

764.
Vajčner, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti vybraného podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

765.
Vajdík, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

766.
Valder, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie prodeje finančního produktu | Theses on a related topic

767.
Valentová, Pavla
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv jednotlivých nástrojů komunikačního mixu na specifické cílové skupiny | Theses on a related topic

768.
Valentová, Pavlína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Synergický efekt jednotlivých nástrojů integrované marketingové komunikace | Theses on a related topic

769.
Valtrová, Tereza
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace společnosti Pilulka.cz | Theses on a related topic

770.
Vaníčková, Michaela
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti Vysoké školy finanční a správní o.p.s. pomocí event marketingu | Theses on a related topic

771.
Vaňková, Jana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt event marketingu vybrané společnosti | Theses on a related topic

772.
Vaňková, Michaela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Cílové skupiny kultovních značek (síla mýtů a legend) | Theses on a related topic

773.
Vavřínová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: 20 let vývoje marketingové komunikace v ČR 1989-2010 | Theses on a related topic

774.
Veithová, Simona
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Negativní dopady marketingu pohledem marketérů | Theses on a related topic

775.
Velichko, Victoria
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

776.
Vernerová, Klára
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam implementace PR do zdravotnických zařízení | Theses on a related topic

777.
Veselá, Eliška
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

778.
Veselá, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Definování konkurenční výhody podniku Nokian Tyres s.r.o. a její zobchodování | Theses on a related topic

779.
Veselý, Milan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Coca Cola x Pepsi Cola - společné a odlišné rysy jejich komunikační strategie | Theses on a related topic

780.
Viktora, Jiří
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

781.
Vitíková, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a PR – analýza jich společných a rozdílných znaků | Theses on a related topic

782.
Vlachová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika spotřebitelského segmentu „stříbrné generace“ a možnosti marketingových komunikací při uspokojování jejich potřeb | Theses on a related topic

783.
Vlčková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Životní styl čtenářů časopisů vydavatelství Burda Praha | Theses on a related topic

784.
Vlčková, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace Rakouska a jeho turistických regionů na českém trhu | Theses on a related topic

785.
Vlčková, Natálie
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Analýza a návrh marketingové komunikace pro Cukrárnu a Kavárnu Vločka | Theses on a related topic

786.
Vlk, Milan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické-internetové reklamy(reklamy) a měření jejich účinnosti | Theses on a related topic

787.
Vo, Hoang Ngan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Mediální kampaň a možnosti jejího využití pro nábor studentů VŠFS | Theses on a related topic

788.
Vodrážková, Denisa
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role sociálních sítí v komunikačním mixu | Theses on a related topic

789.
Voigtová, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení komunikační strategie advokátní kanceláře Havel, Holásek & Partners | Theses on a related topic

790.
Vojtěchovský, Zdeněk
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace v praxi | Theses on a related topic

791.
Vokálová, Andrea maiden name: Štědrová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

792.
Vokounová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategický marketing společnosti BSH domácí spotřebiče s.r.o. | Theses on a related topic

793.
Vomlel, Jakub
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v činnosti firmy | Theses on a related topic

794.
Vomočilová Kuncová, Miloslava
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role sociálních sítí v komunikačním mixu | Theses on a related topic

795.
Vondráčková, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů marketingového mixu vybrané firmy | Theses on a related topic

796.
Vondráčková, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití nástrojů marketingové komunikace při budování značky | Theses on a related topic

797.
Vondrášek, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Product placement v anglicky mluvených filmech a televizních pořadech | Theses on a related topic

798.
Votýpková, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv reklamy na spotřebitele | Theses on a related topic

799.
Vrátníková, Helena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace uplatňované v marketingové strategii Jazykové školy EUFRAT s.r.o. | Theses on a related topic

800.
Vrkoslavová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic