Theses on a related topic (having the same keywords):

argumentace, reklamni nastroje, communication mix, detska reklama, targeting, zakaznik argumentation, information noise, marketing communications, segmentation, emoce v reklame, reklama, stp, segmentace, positioning, effective communications, advertising message strategy, informacni sum, komunikace, communications with customers, advertising tools, komunikace se zakazniky, marketingova komunikace, ucinnost reklamy, emotional issues, media, communications, media opportunities, advertising, efficiency, customer, marketingovy komunikacni mix, strategie reklamniho sdeleni, advertising for children, targeting and positioning, efektivni komunikace

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1951.
Chvosta, Radek
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Průzkum spokojenosti zákazníků a identifikace potřeb, požadavků a očekávání zákazníků | Theses on a related topic Display description

1952.
Chyba, Jaroslav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Produktová strategie jako nástroj konkurenceschopnosti podniku | Theses on a related topic

1953.
Iakovleva, Vlada
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimalizace marketingového mixu prostřednictvím teorie her | Theses on a related topic

1954.
Ihnatová, Daniela maiden name: Dzubajová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Psychická zátěž a duševní hygiena v pracovním prostředí - úloha manažera | Theses on a related topic

1955.
Ihnatová, Daniela maiden name: Dzubajová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Cross - selling, jeho využití a přínos pro pojišťovnu | Theses on a related topic

1956.
Iklová, Sára
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv médií na utváření veřejného mínění | Theses on a related topic

1957.
Illich, František
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zaměstnanost absolventů středních a vysokých škol v regionu, sociální marketing úřadů práce | Theses on a related topic

1958.
Ilyushkina, Alyona
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitute of Corporate communication with media | Theses on a related topic

1959.
Imanbayeva, Kamila
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of Direct Marketing in the CRM Strategy | Theses on a related topic

1960.
Ioch, Sergey
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic

1961.
Irschik, Miroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový výzkum a jeho konkrétní použití ve zvoleném podnikatelském subjektu | Theses on a related topic

1962.
Isakov, Sanzhar
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The Role of New Media in a Modern Marketing Communication | Theses on a related topic

1963.
Isakova, Natalia maiden name: Jakovlěva
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivace a její vliv na zvyšování výkonnosti podniku | Theses on a related topic

1964.
Izera, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Média a společnost | Theses on a related topic

1965.
Jafarov, Jafar
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online Marketing for a New Opening Web Store | Theses on a related topic

1966.
Jagobová, Ester
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová komunikace ve finančním podniku | Theses on a related topic

1967.
Jahn, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Politický marketing - marketingová komunikace konzervativních evropských stran | Theses on a related topic

1968.
Jahodová, Eliška
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Youtube as a marketing tool in relationship marketing | Theses on a related topic

1969.
Jahodová, Eliška
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Influencing on social media | Theses on a related topic

1970.
Jajtnerová, Martina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Television: Critical and positive approaches | Theses on a related topic

1971.
Jakoubková, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1972.
Jakoubková, Lucie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Inovace marketingového plánu vybrané firmy | Theses on a related topic

1973.
Jakubal, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Marketingová vitalita rodinného podniku jako konkurenční výhoda | Theses on a related topic

1974.
Janata, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Krizová komunikace - máte vše pod kontrolou? | Theses on a related topic

1975.
Janatová, Karolína
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingové kampaně vybrané společnosti | Theses on a related topic

1976.
Janda, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingová strategie rodiné firmy Jandových | Theses on a related topic

1977.
Janda, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje společnosti v B2B sektoru | Theses on a related topic

1978.
Jandíková, Iva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR neziskových organizací | Theses on a related topic

1979.
Janečková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako podpora obchodní strategie pro Zdravotní pojišťovnu METAL - ALIANCE | Theses on a related topic

1980.
Janečková, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mediaplan reklamní kampaně - sezónní projekt Lázní Poděbrady, a.s. | Theses on a related topic

1981.
Janečková, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza marketingové komunikace značky kvality KLASA - ocenění zemědělských a potravinářských produktů. | Theses on a related topic

1982.
Janečková, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace značky kvality KLASA | Theses on a related topic

1983.
Janečková, Květa
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Teambuilding - vliv na funkčnost organizace | Theses on a related topic

1984.
Janíčková, Anna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu řízení vztahů se zákazníky. | Theses on a related topic

1985.
Janichová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu řízení vztahů se zákazníky | Theses on a related topic

1986.
Janichová, Jana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam emocí v marketingu | Theses on a related topic

1987.
Janouchová, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podíl politického marketingu na formování veřejného mínění | Theses on a related topic

1988.
Janoušek, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Efektivita konkrétních nástrojů komunikačního mixu vhodných pro neziskový sektor sledovaná na komunikační strategii vybrané nadace | Theses on a related topic

1989.
Janoušková, Alexandra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Rebranding v organizaci | Theses on a related topic

1990.
Janoušková, Alexandra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Společenská odpovědnost firmy Telefónica O2 Czech Republic, a.s. | Theses on a related topic

1991.
Janoušková, Renáta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraného podniku v oblasti pohostinství | Theses on a related topic

1992.
Janoutová, Karolína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace obecně prospěšné společnosti Pomocné tlapky | Theses on a related topic

1993.
Jánský, Marcel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Dopady spojení tradiční televizní reklamy s internetovými technologiemi | Theses on a related topic

1994.
Jansová, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku (aplikace moderních prvků) | Theses on a related topic

1995.
Jarcovjáková, Beata
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako součást životního stylu | Theses on a related topic

1996.
Jedličková, Renata
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam chování prodavačů pro tvorbu image společnosti | Theses on a related topic

1997.
Jelen, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Praha 11 a její propagace | Theses on a related topic

1998.
Jelínek, Josef
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální síť Facebook a její využití v marketingu | Theses on a related topic

1999.
Jelínek, Karel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: On-line vzdělávání v oblasti soft skills | Theses on a related topic

2000.
Jelínková, Alice
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Experiment v marketingovém výzkumu | Theses on a related topic