B_MKE Managerial Culture and Ethics

University of Finance and Administration
Summer 2026
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Ing. Tomáš Kremr, Ph.D., LL.M.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Students will be introduced into the actual issue of management culture, managment ethics and corporate social responsibility (CSR). Characterize the position and role of managers, explain the importance of managerial ethics. Explain the importance of corporate social responsibility. Analyze the specificities of national and corporate culture of multinational organizations, global processes.
Learning outcomes
Learning outcomes After successfully completing the course, students will: 1. be familiar with basic concepts from all three areas, e.g. – definition of the term organizational culture, elements of organizational culture, typologies of companies, etc., 2. be able to explain the connection between corporate culture and company strategy, the relationship between morality and ethics, identify key areas of SOF, 3. be able to argue on the topic of the advantages of implementing ethical and socially responsible company behavior, point out potential pitfalls in this area, 4. know how to make changes in managerial culture.
Syllabus
  • 1. Organization culture. Definition of culture, organization culture, elements and structure of organization culture - Schein`s model.
  • 2. Organization culture. Content,influence and sources of organization culture. Creation and development of organization culture. Organization culture and stratégy. Organization culture and efficiency.
  • 3. Typology of organization culture. Organization culture typology in relation to organizational structure. Typology in relation to external influences.
  • 4. Typology of organization culture (2nd part). Typology in relation to the development phase of an organization. Typology in relation to company behaviour.
  • 5. Creation and change of management culture. Types nad models of changes of the organization culture. Analysis of organization culture as a starting point for its chase.
  • 6. Creation and change of management culture (2nd part). Implementation and evaluation of change of organization culture. Tools of change of organization culture. Role of management in creation and change of organization culture.
  • 7. Enterpreneurial ethics in market economy. Characteristics and development of enterpreneurial ethics. Reasons to study enterpreneurial ethics. Situation in the Czech Republic, differences in approach between Europea and USA. Economic reasons for fulfillment of enterpreneurial ethics in market economy.
  • 8. Ethical values in economical practice. Characteristics of moral. Ethics, relation between moral and ethics.
  • 9. Principles, tools and methods of ethical management. Tools and principles of ethical management. Ethical codex.
  • 10. Management Ethics. Ethical management – profit from the perspective of ethics. Management ethics and its implementation (moral – erudition – implementation). Ethical leadership.
  • 11. Corporate Social Responsibility (CSR). Develompent, definition, characteristics. Fields of CSR. Pros and cons of CSR
  • 12. Related concepts and terms to CSR. Sustainable development, Company Citizenship, Company Philantropy. European Union and CSR, CSR in the Czech Republic. Implemenation of CSR into the company practice.
Literature
    required literature
  • KREMR, Tomáš and Naděžda PETRŮ. Firemní kultura a podnikatelská etika (Company culture and managerial ethics). Online. 1st ed. Praha: Vysoká škola finanční a správní, a.s., 2024, 247 pp. EUpress. ISBN 978-80-7408-276-4. info
  • SEKNIČKA, Pavel a Anna PUTNOVÁ. Etika v podnikání a hodnoty trhu. Praha: Grada Publihing, 2016, 200 s. ISBN 978-80-271-9146-8.
    recommended literature
  • KOUDELKOVÁ, Petra, kolektiv. Společenská odpovědnost firem a organizací. Udržitelně o udržitelnosti. Praha: Ekopress. 2022. ISBN 978-80-87865-77-4.
  • Chmielová Dalajková, Iveta. Etika a hodnoty v organizacích. Praha: Wolters KLuwer. 2023. ISBN 978-80-7676-821-5
  • Odborná periodika: Magazín Apa Ethics & Business, Bulletin Etika ve veřejné správě a podnikání
Teaching methods
Lectures, exercises and case studies in the presence form of study, lectures and specific examples from practice in the combined form of study. Each topic will be presented by the teacher using a PPT presentation with subsequent discussion of the students on the given topic. Teaching emphasizes the connection of theory with practice, the development of entrepreneurship and innovative thinking of students. Modern methods supported by technology are used (e.g. interactive explanation with active student involvement, analysis of case studies and work with digital tools and online platforms - e.g. using Chat gpt., Miro, Canva, Pitch.com) - to increase student motivation, higher interactivity of the subject.
Assessment methods
Subject is completed by receiving credit. The criterion is the successful completion of a written test (min. 60% correct answers)
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Summer 2020, Summer 2021, Summer 2022, Summer 2024, Summer 2025.
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