NA_DSeMC Diploma seminar MC

University of Finance and Administration
Summer 2025
Extent and Intensity
0/1/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Mgr. Jitka Cirklová, M.A., Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Goal of the subject: to set a knowledge base for broad understanding of a modern marketing theory and methodology (incl. state of-the-arts concepts of drafting/wording,quoting,etc.) , which reflects the magister level of their Marketing Communications Studies. Consequently students should be able to create and draft Diploma work set up ( so called Zadání DP) and rather independetly to draft and Introduction to their Diploma work (Theses).Further more student will obtain competencies to work under the guidance of his/her Thesis leader and to meet requirement of the Diploma project 1 and Diploma project 2 subjects, in order to accopmlish them during the closing year of his/her studies.
Learning outcomes
Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner which are necessary for successful work on final thesis.
Syllabus
  • 1.Structure of the the Diploma work set up ( Theme selection/modification ,processes and wording). 2.Methodology and methods for Diploma work set up. 3.Information resources and datamining. 4.Language style and specific wording. 5.Author,s ethics and quotations principles. 6.How to present my findigs and to close the Theses.
Literature
    required literature
  • Relations, Appendix C of the Methodological Guideline of the Vice-Rector for Education and External see VŠFS IS/Documents,4p.
  • Adams,K.-Brace,I.:Market and social research.Planning and using research tools and techniques.London: Kogan Page Ltd.,2006.ISBN: 0-7494-4377-4.
    recommended literature
  • TICHÝ, J., NETOLICKÝ, V. Příprava, tvorba a hodnocení bakalářských a diplomových prací. (Studijní materiály IS VŠFS). Vyd. první. Praha : Vysoká škola finanční a správní, o.p.s., v edici EUPRESS, 2009. 219 s. ISBN 978-80-7408-001-2.
    not specified
  • Methodology of Compiling Bachelorś and Diploma Thesis for Students in Groups Bx/Nx.In:Methodological Guideline by the Vice-rector for Education and External Relations, Decision of the Rector No. 217/2017, Bachelor Theses and Dissertations.See:VŠFS IS/Do
Teaching methods
Seminars and group consultations(incl.individual student presenations).Minimal presence level is 75%.Students may get additional tasks, in order to prove their competencies during specific study period and to close successfully the above mentioned subject.
Assessment methods
Credit is being obtained against written OK from student,s Diploma work leader/supervisor ( based on his/her positive review/acceptance of the Diploma Thesis Assignement and further DT introduction provided)to seminar,s lecturer.
Language of instruction
English
Follow-Up Courses
Further comments (probably available only in Czech)
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024.
  • Enrolment Statistics (recent)
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