NA_MC Media and Culture

University of Finance and Administration
Winter 2024
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Giuseppe Maiello, Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Prerequisites
Basic knoledge of Media development
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
To understand in the deep the role of Media and Mass media in Western civilization and the possibility offered by the Media in the construction of golobal standards of perception of reality.
Learning outcomes
- Student will be able to analyze in the deep the single Media nad choose which one has the best possibilities to connect to the off-line world of advertisements; - Student will be able to participate to debates and brainstormings with a higher level of cultural capital; -Student will be able to better understand specialized literature in Media, Philospophy of the language, and Global history.
Syllabus
  • The first part of the course acquaints students with a historical overview of the more general development of communication media, their roles, and the cultural significance of the civilization process. It monitors the genesis of forms of communication in the environment of oral tribal cultures, as well as the cultural and social context of the origin and spread of writing and new forms of media in the form of plates, tables, silk, or papyrus. It is followed by a reminder of the era of the press with the hitherto unsurpassed development of culture and education. This is followed by the description of the advent of electronic media, when radio and television broadcasting shaped new directions of communication with anonymous recipients, including the birth of effective methods of manipulation. Particular attention will be on the revival of the oral culture. The conclusion of the course belongs to the reflections on the relationship between digital technologies and the society of late modernity.
Literature
    required literature
  • MCLUHAN, Marshall, The global village. Transformation on world life and media in the 21. century, New York, Oxford University Press, 1992. ISBN 0-19-507910-8
  • Ludwig Jäger, Erika Linz, Irmela Schneider, Media, Culture, and Mediality, Bielefield, Transcript Verlag, 2014. ISBN 9783839413760
    recommended literature
  • BURKE, Peter. Cultural hybridity. Cambridge, Polity Press, 2009. ISBN 978-0-7456-4697-8 ISBN
  • ONG, Walter J., Orality and literacy, New York, Routledge, 2012. ISBN 978-0-415-53838-1
  • CAROLEO, Laura and Giuseppe MAIELLO. Understanding Polarization Effects on Voice- Based Social Media: A Clubhouse Analysis. Italian Sociological Review. Verona: QuiEdit, 2022, vol. 12, 7S, p. 749-770. ISSN 2239-8589. Available from: https://dx.doi.org/10.13136/isr.v12i7S.580. URL info
Teaching methods
Frontal lessons
Assessment methods
Grade: Elaboration of a professional study, which will be devoted to a more detailed analysis of a historical phenomenon from the lectured material in the range of 6 - 10 standard pages in electronic form as a Word document. Exam: Oral exam
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
Teacher's information
All questions must be asked verbally and not in writing form. Consequently, no replies will be given either via e-mail or via text messages. The teacher's phone number is listed in his personal information in the IS.
The course is also listed under the following terms Winter 2020, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2024/NA_MC