VSFS:B_AAJ_6 English Language A 6 - Course Information

B_AAJ_6 English Language A 6

Extent and Intensity

0/3. 6 credit(s). Type of Completion: SoZk (examination).

Teacher(s)

Mgr. Eva Arientová (seminar tutor)
Mgr. Adéla Bergrová (seminar tutor)
Mgr. Slavěna Brownová (seminar tutor)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Dagmar Prosková (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AAJ_6/uM11KL: Tue 5. 2. 17:30–19:00 K205, 19:15–20:45 K205, Tue 5. 3. 17:30–19:00 K205, 19:15–20:45 K205, Tue 26. 3. 17:30–19:00 K205, 19:15–20:45 K205, Tue 9. 4. 14:00–15:30 K205, 15:45–17:15 K205, L. Knihová
B_AAJ_6/uM11PH: Tue 12. 2. 14:00–15:30 E222, 15:45–17:15 E222, Tue 5. 3. 14:00–15:30 E222, 15:45–17:15 E222, Tue 26. 3. 14:00–15:30 E222, 15:45–17:15 E222, Tue 16. 4. 14:00–15:30 E222, 15:45–17:15 E222, E. Arientová
B_AAJ_6/uM12KL: Tue 12. 2. 14:00–15:30 K205, 15:45–17:15 K205, Tue 12. 3. 17:30–19:00 K205, 19:15–20:45 K205, Tue 26. 3. 14:00–15:30 K205, 15:45–17:15 K205, Tue 9. 4. 17:30–19:00 K205, 19:15–20:45 K205, L. Knihová
B_AAJ_6/uM12PH: Tue 12. 2. 14:00–15:30 E124, 15:45–17:15 E124, Tue 5. 3. 14:00–15:30 E124, 15:45–17:15 E124, Tue 26. 3. 14:00–15:30 E124, 15:45–17:15 E124, Tue 16. 4. 14:00–15:30 E124, 15:45–17:15 E124, E. Dudrová
B_AAJ_6/vM21PH: Sat 9. 2. 9:45–11:15 E225, 11:30–13:00 E225, Sat 23. 2. 9:45–11:15 E225, 11:30–13:00 E225, Sat 23. 3. 8:00–9:30 E225, 9:45–11:15 E225, Sat 13. 4. 9:45–11:15 E225, 11:30–13:00 E225, L. Knihová
B_AAJ_6/vM22PH: Sat 9. 2. 9:45–11:15 E227, 11:30–13:00 E227, Sat 23. 2. 9:45–11:15 E227, 11:30–13:00 E227, Sat 23. 3. 8:00–9:30 E227, 9:45–11:15 E227, Sat 13. 4. 9:45–11:15 E227, 11:30–13:00 E227, M. Pospíšilová
B_AAJ_6/vM23PH: Sat 9. 2. 9:45–11:15 E230, 11:30–13:00 E230, Sat 23. 2. 9:45–11:15 E230, 11:30–13:00 E230, Sat 23. 3. 8:00–9:30 E230, 9:45–11:15 E230, Sat 13. 4. 9:45–11:15 E230, 11:30–13:00 E230, A. Bergrová
B_AAJ_6/vM24PH: Sat 9. 2. 9:45–11:15 E122, 11:30–13:00 E122, Sat 23. 2. 9:45–11:15 E122, 11:30–13:00 E122, Sat 23. 3. 8:00–9:30 E122, 9:45–11:15 E122, Sat 13. 4. 9:45–11:15 E122, 11:30–13:00 E122, E. Arientová
B_AAJ_6/v1AMMO: Fri 15. 2. 12:00–13:30 M15, 13:45–15:15 M15, Fri 1. 3. 12:00–13:30 M15, 13:45–15:15 M15, Fri 5. 4. 12:00–13:30 M15, 13:45–15:15 M15, Fri 19. 4. 12:00–13:30 M15, 13:45–15:15 M15, J. Zavadilová
B_AAJ_6/v2AMMO: Fri 15. 2. 12:00–13:30 M16, 13:45–15:15 M16, Fri 1. 3. 12:00–13:30 M16, 13:45–15:15 M16, Fri 5. 4. 12:00–13:30 M16, 13:45–15:15 M16, Fri 19. 4. 12:00–13:30 M16, 13:45–15:15 M16, Š. Hronová
B_AAJ_6/1AMMO: Thu 8:45–9:29 M16, Thu 9:30–10:15 M16, Thu 10:30–11:14 M16, Š. Hronová
B_AAJ_6/14APH: Mon 8:45–9:29 E123, Mon 9:30–10:15 E123, Mon 10:30–11:14 E123, D. Prosková
B_AAJ_6/15APH: Mon 8:45–9:29 E122, Mon 9:30–10:15 E122, Mon 10:30–11:14 E122, E. Arientová
B_AAJ_6/16APH: Mon 11:15–12:00 E222, Mon 12:15–12:59 E222, Mon 13:00–13:45 E222, P. Duplinská
B_AAJ_6/17APH: Mon 11:15–12:00 E123, Mon 12:15–12:59 E123, Mon 13:00–13:45 E123, D. Prosková
B_AAJ_6/18APH: Mon 8:45–9:29 E125, Mon 9:30–10:15 E125, Mon 10:30–11:14 E125, M. Pospíšilová
B_AAJ_6/19APH: Mon 8:45–9:29 E124, Mon 9:30–10:15 E124, Mon 10:30–11:14 E124, S. Brownová
B_AAJ_6/2AMMO: Tue 12:15–12:59 M16, Tue 13:00–13:45 M16, Tue 14:00–14:44 M16, Š. Hronová
B_AAJ_6/20APH: Mon 11:15–12:00 E124, Mon 12:15–12:59 E124, Mon 13:00–13:45 E124, S. Brownová
B_AAJ_6/21APH: Mon 11:15–12:00 E125, Mon 12:15–12:59 E125, Mon 13:00–13:45 E125, M. Pospíšilová
B_AAJ_6/3AMMO: Thu 8:45–9:29 M23, Thu 9:30–10:15 M23, Thu 10:30–11:14 M23, Z. Šimonová

Prerequisites

Successful completion of B_AAJ_5.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topics (authentic language presentation) + key professional English language topics (facilitating the initical stages of economic and professional English, i.e. marketing English).The key topics are brandig, market segmentation, loyalty programmes,customer relationship management and environmental issues.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content - Level A: 1 – 3 IE-UI: Unit 3 – Talking about ways of communication (mobile phones,blogs, etc.), PEiU-M: Unit 13 – Product and service types. 4 – 6 IE-UI: Unit 3 - Articles, Countable and uncountable nouns (Teacher´s materials - TM). PEiU-M: Unit 14 - Product life cycles. 7 – 9 IE-UI: Unit 3 - Verbs of communication, PEiU-M: Unit 15 - Selling products and services. 10 – 12 Passives – revision (TM). PEiU-M: Units 16, 17 - Branding 1, Branding 2. 13 – 15 IE-UI: Unit 3 - Revision of present tenses, talking about shopping, PEiU-M: Units 18- Brand values. 16 – 18 Conditional clauses – 1st, 2nd, 3rd – revision (TM). IE-UI: Unit 3 - Linking words. Discussion about the advantages and disadvantages of dubbing. PEiU-M: Unit 19 - Market segmentation. 19 – 21 IE-UI: Unit 3 - A phone conference. Turn-giving and turn-taking. PEiU-M: Unit 20 - Customer needs and behaviour. 22 – 24 IE-UI: Unit 4 - Talking about plans and aims. IE-UI: Unit 4 – Future forms. PEiU-M: Unit 21 - Loyalty programmes. 25 – 27 IE-UI: Unit 4 – Prediction words and phrases. Auxiliary and modal verbs, modal verbs + perfect infinitive, phrases expressing modality – revision (TM). PEiU-M: Unit 22 - Motivation marketing. 28 – 30 IE-UI: Unit 4 - Talking about environmental issues, Global warming, word-building. PEiU-M: Unit 23 - Customer relationship management. 31 – 33 IE-UI: Unit 4 - Offering, accepting and declining. PEiU-M: Units 24 - The marketing budget. 34 – 36 Revision of grammar and vocabulary. Final test.
• Seminar's content - Level B: (IE-I Units 8 - 10, BViU-I Units 43 – 47, 52, 55, 60) 1-3 On a global scale – reading, listening. Arrangements and intentions – present continuous, be going to, will+infinitive (IE-I, U8) 4-6 Money and finance file, collocations (IE-I, U8) Stress and stress management (BViU_I, U43) – reading and text comprehension. 7-9 Hosting a major evnt – reading and listening (IE-I, U8) Leadership and management styles (BViU_I, U44) – reading and text comprehension. 10-12 Types of business communication, texting.(IE-I, U8) Business across cultures 1 (BViU_I, U45) – reading and text comprehension. 13-15 What if...? Time clauses,1st and 2nd conditionals, probability (IE-I, U9) 16-18 Phrasal verbs file (IE-I, U9) Business across cultures 2 (BViU_I, U46) – reading and text comprehension. 19-21 Urban living – reading (IE-I, U9) Telephoning (BViU_I, U47) – reading and text comprehension. 22-24 Writing emails (IE-I, U9) Business communication: email (BViU_I, U52) – reading and text comprehension. 25-27 Transitions, present perfect simple and continuous, time phrases (IE-I, U10) 28-30 Job description file, collocations (IE-I, U10) Meetings (BViU_I, U55) – reading and text comprehension. 31-33 Getting your ideal job – reading, listening (IE-I, U10) Presentations (BViU_I, U60) – reading and text comprehension. 34-36 Describing a process, interviewing techniques (IE-I, U10) Revision of grammar and business vocabulary

Literature

required literature
• Povinná literatura - úroveň A (vyšší)
• Farrall C., Lindsley M.: Professional English in Use – Marketing, Cambridge University Press, 2008.
• Harding, K., Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Student’s Book + Pocket Book and MultiROM, OUP, 2007. ISBN 978 0 19 455500 5

recommended literature
• Doporučená literatura - úroveň A (vyšší)
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Hewings M.: Advanced Grammar in Use, Cambridge University Press. 2005. ISBN 0-521-61403-1.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students). Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.

Assessment methods

Teaching takes the form of seminars in the full-time study programme and the form of group instructor-led consultations in the part-time study programme. The scope of compulsory participation in seminars/consultations is as follows: minimum compulsory participation in seminars in the full-time study programme is 75%, and in the group instructor-led consultations in the part-time study programme it is stipulated at the level of 50%. Course completion: The course is concluded with both a credit and a comprehensive examination. The credit testifies to the fulfilment of the course study requirements. 1. SPECIFICATIONS FOR CREDIT EARNING/ COMPULSORY SCHOOL ATTENDANCE: in the full-time study programme, the scope of compulsory school attendance has been stipulated not less than 75%. In case the student reaches the school attendance between 40 and 75 %, he/she will have to work out additional assignments specified by the teacher. Only then he/she is allowed to sit for the comprehensive examination. In case the school attendance is below 40 % (inclusive), the credit rating to the notepad in IS reads as follows: “---“ (i.e. not credited). In this case, the student will have to transfer the subject forward to the next term/study period, and after the purchase of necessary credits he/she will be allowed to sit for the comprehensive exam (SoZK). Students with an approved individual study programme – ISP - (because of health, job and social reasons) are required to contact latest within three weeks from the beginning of the current term their master teacher, with whom they will agree on an alternative method of the fulfilment of their study obligations arising from the optional school attendance. In case the student in question doesn’t verifiably fulfil this obligation, then the teacher writes it to the credit rating in the notepad in IS as "N" (i.e. not credited). In this case, the student can not apply for sitting for the SoZk, and just on the contrary, he/she will have to transfer the subject forward to the next term / academic year. Students who will be awarded the status of ISP on the course of the running term take the obligation to contact their master teacher latest within 14 days for the same purpose. 2. CONDITIONS FOR PASSING THE COMPREHENSIVE EXAM/ 2.1 SoZk - WRITTEN PART The student must obtain at least 60 points out of a possible 100 to qualify for completion of the subsequent oral part of the exam. In case of student’s failure to pass the test in the first due date, there follow two resits in accordance with the Study and Examination Regulations. In case of student’s failure to pas the test at the second resit it is written in IS "failed" (i.e. in Czech „nevyhověl“). 2.2. SoZk – ORAL PART Student will draw one of the twenty questions and he/she will fulfil the specified communication tasks. In case of the student’s failure to pass the oral part of the exam in the first due date, there follow two resits in accordance with the Study and Examination Regulations. In case of the student’s failure to pass the second oral resit, it is written in IS "failed" (i.e. in Czech „nevyhověl“). The ground for the final evaluation is the number of points earned in the written test and the degree of compliance with the requirements in the oral part of the examination.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_1 English Language 1

Further Comments

The course can also be completed outside the examination period.

• Enrolment Statistics (recent)
  
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