N_IB International Business

Vysoká škola finanční a správní
léto 2014
Rozsah
2/0. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
Mgr. Jiří Amler (cvičící)
Ing. Pavla Břečková, Ph.D. (cvičící)
PhDr. Karel Eliáš, CSc. (cvičící)
Mgr. Štěpánka Hronová, MBA (cvičící)
JUDr. Josef Novák (cvičící)
Ing. Jiří Šnajdar (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
N_IB/pRMO: Čt 8:45–9:29 M16, Čt 9:30–10:15 M16, Š. Hronová
N_IB/pR1PH: každé liché pondělí 8:45–9:29 S13, každé liché pondělí 9:30–10:15 S13, každé liché pondělí 10:30–11:14 S13, každé liché pondělí 11:15–12:00 S13, P. Břečková
N_IB/pR2PH: každé liché pondělí 12:15–12:59 S13, každé liché pondělí 13:00–13:45 S13, každé liché pondělí 14:00–14:44 S13, každé liché pondělí 14:45–15:30 S13, P. Břečková
N_IB/pR3PH: každé sudé úterý 8:45–9:29 S24, každé sudé úterý 9:30–10:15 S24, každé sudé úterý 10:30–11:14 S24, každé sudé úterý 11:15–12:00 S24, M. Krejčí
N_IB/uRPH: Út 4. 3. 15:45–17:15 S26, 17:30–19:00 S26, Út 18. 3. 17:30–19:00 S26, 19:15–20:45 S26, J. Amler
N_IB/vRKL: Pá 28. 2. 17:15–18:45 K212, Pá 14. 3. 17:15–18:45 K212, Pá 4. 4. 17:15–18:45 K212, 19:00–20:30 K212, J. Novák
N_IB/vRMO: Pá 14. 2. 15:30–17:00 M16, Pá 28. 2. 13:45–15:15 M21, 15:30–17:00 M21, Pá 28. 3. 15:30–17:00 M16, Š. Hronová
N_IB/vR2PH: Pá 7. 3. 12:00–13:30 S32, 13:45–15:15 S32, Pá 4. 4. 12:00–13:30 S11, 13:45–15:15 S11, J. Amler
N_IB/vR3PH: Pá 7. 3. 17:15–18:45 S24, Pá 21. 3. 13:45–15:15 S24, 15:30–17:00 S24, Pá 4. 4. 13:45–15:15 S24, J. Novák
Předpoklady
Mastering the basics of business management, marketing management and the business relations, good general knowledge.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The aim is to contribute to the orientation of students in the international market issues including the causes and manifestations of globalization and the impact of events of global importance in decision-making in the area of international trade, as well as a good understanding of the linkages and relationships relating to the successful functioning of the international markets. In addition to foreign language terminology acquiring the aim is also to help with techniques of understanding to lectures in a foreign language and students’ own interpretation of the read or otherwise prepared professional topic. Students who successfully complete this course will: 1. be able to explain and articulate the context of international markets, including the causes and manifestations of globalization 2. be ready to interactively discuss the impact of international trading blocks on the internal and external business relationships 3. Master the techniques of understanding the topic in a foreign language and will be able of own interpretation of the written specialised text 4. be able to describe the emerging markets and their impact on the economies and the companies themselves in the EU and the Czech Republic 5. know the basic business barriers, the principle of their functioning, their causes and consequences 6. be able to actively present and work on problems of international human resource management, international teams and expatriation 7. be able to apply specialised terminology in the area of international business, and use it in the expert discussion or business correspondence
Osnova
  • This curriculum is designed for full-time study and also for combined / part-time study (the students of this type of study are supposed to study individually in a large scale as the topics will be discussed at the guided consultations only in brief).
  • 1. What is international business (IB). IB characteristics and basic indicators (IB consists in trade, investment, other IB operations). International business importance and influences, differences from domestic trading. Territorial / commodity structure of IB (what is + examples). International Trade (Cross-border trade). Home x Host country. Free trade. Team work on the semestral project.
  • 2. Global Business Environment. Two levels of understanding: Broad & Specific. Factors with significant influences on international business (Political, Economic, Technological). Team work on the semestral project.
  • 3. Trade barriers (instruments of trade policy): Tariffs, Subsidies, Quotas, Local requirements, Administrative policies, Antidumping policies etc. Absolute advantage. Comparative advantage. Economies of scale. Balance of trade. Balance of payment. Team work on the semestral project.
  • 4. Globalization (of markets and production). Outsourcing and Logistics. FDI and Portfolio investment. Globalization pros & cons (debate). Team work on the semestral project.
  • 5. Internationalization. Drivers of Internationalization (proactive / reactive). Categories of goods traded internationally (primary, low/high value, capital intensive). Team work on the semestral project & team projects prezentations.
  • 6. World business territories. Euro / Dollar zones. World business challenges. International integration / trading blocks. Pyramide of integration – characteristic features. TRIAD, NAFTA, EU, ASEAN, BRICS Team work on the semestral project & team projects prezentations.
  • 7. Emerging markets, newly industrialized countries – characteristics, typical features, pros & cons for our business (CZ or European point of view). Chosen emerging markets in detail (e.g. Vietnam, Taiwan, Mexico etc.) Team work on the semestral project & team projects prezentations.
  • 8. BRICS as one of the leading trading blocks today in detail. Characteristics of these countries (Brazil, Russia, India, China, South Africa). Influence on the CZ / European business. Team work on the semestral project & team projects prezentations.
  • 9. Company in the international business. Involvement in IB. Drivers for internationalization. Entering Foreign Markets. Basic decisions before entering market (where, timing, scale of commitment). Foreign market analysis (STEEP etc.) and linkage to Competition analysis (Porter) and SWOT. Data collection and their selection in the international environment. Team work on the semestral project & team projects prezentations.
  • 10. Entry modes: characteristics including advantages and disadvantages. Exporting, Contractual, Investing. Countertrade. Team work on the semestral project & team projects prezentations.
  • 11. Culture and its role in international business. Cultural elements and multi-culture communication (verbal, non-verbal, role of eyes, silence etc.). Hofstede’s five dimensions of culture differences. Team work on the semestral project & team projects prezentations.
  • 12. Global Human Resource Management. Working in the multinational arena. Expatriate managers. Final summary of International Business course. Team work on the semestral project & team projects prezentations.
Literatura
    povinná literatura
  • HILL, Charles W a Robyn M DAWES. Global business today: the psychology of judgment and decision making. 7th ed. New York: McGraw-Hill/Irwin, c2011, xxvi, 620 p. ISBN 00-781-3721-7
    doporučená literatura
  • SITKIN, Alan a Nick BOWEN. International business: challenges and choices. 7th ed. New York: Oxford University Press, 2010, xxi, 426 p. ISBN 01-995-3391-1
  • WALL, Stuart, Sonal MINOCHA a Bronwen REES. International business: challenges and choices. 3rd ed. New York: Pearson/ Financial Times Prentice Hall, 2010, xxii, 448 p. ISBN 02-737-2372-3
  • WILD, John J, Kenneth L WILD a Jerry C HAN. International business: the challenges of globalization. 4th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, c2008, xxii, 506 p. ISBN 01-317-4743-6
  • WOODS, Margaret, Sonal MINOCHA a Bronwen REES. International business: challenges and choices. 3rd ed. New York: Palgrave, 2001, 304 p. ISBN 03-337-5978-8
  • GRIFFIN, R.W. a M.W. PUSTAY. International business: a managerial perspective. 5th int. ed. Upper Saddle River, Prentice Hall, 2007. ISBN 0-13-233532-8. info
Výukové metody
Classes will be held on the basis of interactive lectures and consultations, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use. The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part (could have a form of reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint). Part of the lessons may be also designed as a preparation of the team presentation project, which is a part of course fulfillment requirements. Teaching in part-time study will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Metody hodnocení
The course N_IB is finished by EXAM. Full-time study – criteria for the course completion: 1. active participation in lectures (75%) and active individual involvement at the lessons (5 points) 2. successful presentation of the semester specialized team-project (up to 10 points) 3. Knowledge test (up to 15 points) The written test consists of 15 questions (a combination of closed and open questions). Detailed grades and point scores are in the file "Study materials for the course". Part-time study – criteria for the course completion: 1. Active participation in guided consultation (75%)and active individual involvement at the sessions, quality of previous reading and preparation and discussion (10 points) 2. Knowledge test Knowledge test (up to 20 points) The written test consists of 20 questions (a combination of closed and open questions). Detailed grades and point scores are in the file "Study materials for the course".
Informace učitele
POZNÁMKA: Některá témata mohou být doplněna tzv. hostovskými přednáškami (přednášejícími jsou významní experti z průmyslové praxe nebo diplomatických služeb). PLEASE NOTE: Some topics may be supplemented by the guest lectures (speakers are usually prominent experts from industry or diplomatic services). Veškeré prezentace budou k dispozici mimo jiné jako studijní materiál, a to v IS ve složce tohoto předmětu (N_IB). All the prezentations will be available as an additional study material in IS under this course (N_IB). Přeji mnoho úspěchů v absolvování tohoto předmětu. Pavla Břečková Wishing you good luck with going through this course. Pavla Breckova
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
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Předmět je zařazen také v obdobích léto 2011, léto 2012, léto 2013, zima 2014, zima 2015, zima 2016, zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.