N_AJ_2 English Language 2

University of Finance and Administration
Summer 2015
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vlastimila Kolářová (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Tereza Schlesingerová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Markéta Vaváková (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_2/uM11PH: Tue 17. 2. 15:45–17:15 S13, 17:30–19:00 S13, Tue 17. 3. 15:45–17:15 S13, 17:30–19:00 S13, Tue 31. 3. 15:45–17:15 S13, 17:30–19:00 S13, V. Kolářová
N_AJ_2/uM12PH: Tue 17. 2. 15:45–17:15 S14, 17:30–19:00 S14, Tue 17. 3. 15:45–17:15 S14, 17:30–19:00 S14, Tue 31. 3. 15:45–17:15 S14, 17:30–19:00 S14, J. Horynová
N_AJ_2/vMKL: Fri 13. 2. 17:15–18:45 K206, 19:00–20:30 K206, Fri 27. 2. 17:15–18:45 K206, 19:00–20:30 K206, Fri 13. 3. 17:15–18:45 K206, 19:00–20:30 K206, L. Knihová
N_AJ_2/vM21PH: Sat 14. 2. 9:45–11:15 S14, 11:30–13:00 S14, Sat 14. 3. 9:45–11:15 S14, 11:30–13:00 S14, Sat 11. 4. 9:45–11:15 S14, 11:30–13:00 S14, M. Vaváková
N_AJ_2/vM22PH: Sat 14. 2. 9:45–11:15 S23, 11:30–13:00 S23, Sat 14. 3. 9:45–11:15 S34, 11:30–13:00 S34, Sat 11. 4. 9:45–11:15 S34, 11:30–13:00 S34, T. Schlesingerová
N_AJ_2/vM23PH: Sat 14. 2. 9:45–11:15 S11, 11:30–13:00 S11, Sat 14. 3. 9:45–11:15 S11, 11:30–13:00 S11, Sat 11. 4. 9:45–11:15 S11, 11:30–13:00 S11, V. Kolářová
N_AJ_2/1MMO: Tue 10:30–11:14 M23, Tue 11:15–12:00 M23, Z. Šimonová
N_AJ_2/1MPH: Wed 10:30–11:14 S11, Wed 11:15–12:00 S11, M. Pospíšilová
N_AJ_2/2MPH: Wed 10:30–11:14 S33, Wed 11:15–12:00 S33, P. Duplinská
N_AJ_2/3MPH: Wed 8:45–9:29 S14, Wed 9:30–10:15 S14, V. Kopalová
N_AJ_2/4MPH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, P. Duplinská
Prerequisites
N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision CREDIT TEST
Literature
    required literature
  • APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.
Assessment methods
Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Summer 2009, Summer 2010, Winter 2010, Summer 2011, summer 2012, Winter 2012, Summer 2013, Summer 2014, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2015, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2015/N_AJ_2