N_MNK Management Across Cultures

University of Finance and Administration
Summer 2017
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Naděžda Petrů, Ph.D. (lecturer)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
JUDr. Josef Novák (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová
Timetable of Seminar Groups
N_MNK/pRPH: Thu 10:30–11:14 S13, Thu 11:15–12:00 S13, except Thu 2. 3. ; and Thu 23. 2. 14:00–15:30 S23, N. Petrů
N_MNK/uRPH: Tue 21. 2. 14:00–15:30 S24, Tue 21. 3. 15:45–17:15 S24, 17:30–19:00 S24, J. Novák
N_MNK/vRPH: Fri 17. 2. 17:30–19:00 S23, Sat 4. 3. 9:45–11:15 S23, 11:30–13:00 S23, K. Havlíček
Prerequisites
general awareness of international trade relations
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to acquaint students with the role of managers when trading internationally. Students will revise what constitutes the essence of the process model management firm based management and controlling major changes in the business of small and medium-sized companies in the last quarter, related to the economic division of the world, the development of ICT and last but not least, the consequences of the global economic crisis. It is bound sales and marketing processes at the opening of foreign markets. Emphasis will be placed on the diversity of communication with regard to the diversity of cultures and mentalities in major world destinations. Students will become familiar with key regions chances to succeed in them, as well as arising threats. Subject will be finished presenting preconditions for work in foreign trade. Expected gained eligibility of students: • formulate and interpret the strategic vision of international trade in the medium term, which will be responsible for specific business sectors. • To analyze and characterize the cultural aspects of personal and marketing communications within the cultural differences between countries and religions. • Derive strategic, tactical and operational objectives for the expansion of the company on a specific foreign market. • Develop goals for the business and marketing strategies. Identify risks that could threaten the strategy, design tools for their management, arguing the steps necessary for the management of receivables. • Summarize tool Export Strategy of the Czech Republic 2012 - 2020, the vision of the state of export promotion. • To characterize the role CzechTrede, CzechInvest, EGAP, Czech Export Bank.
Syllabus
  • Curriculum is divided into sub-headings, which are mutually linked thematically or practically. They are 1.Role marketing and foreign trade structure of the company, their mutual relations. Current developments in international trade in goods and services. 2.Typologie world markets, world trade center, the foreign trade policy. 3.Kulturní aspects of personal communications in the EU countries in third world countries. 4.Conception international marketing - cultural aspects of the marketing mix (product, price). 5.Logistické operations in international markets. Eurostat, Incoterms. 6.Integrovaná marketing communication and its specifics in foreign markets. 7.Formy business in international markets, international business operations. 8.Fáze preparation of foreign trade operations, payment terms. 9.Rizika foreign trade and management, specifics debt management, insurance risk. 10.Řízení human resources in foreign markets. 11.Česká business support in the European context. Export Strategy 2012-2020. 12.Podnikání SMEs in international markets, business opportunities, personality merchant.
Literature
    required literature
  • HAVLÍČEK, Karel, BŘEČKOVÁ, Pavla a kol. Řízení exportních rizik malé a střední firmy. 1. Vyd. Praha: Vysoká škola finanční a správní. Edice EUPRESS. 2015. 52 s. ISBN 978-80-7428-113-2.
  • PETRŮ, Naděžda a Václav KUPEC. Marketingové řízení podniků – diskurs podnikové praxe. Prováděcí analýzy – případové studie – příklady a návody. Druhé přepracované a doplněné vydání. Praha: Vysoká škola finanční a správní. 2015. 82 s. Edic EUPRESS. ISBN 9
  • KAŠÍK, M ; HAVLÍČEK, K. Marketing při utváření podnikové strategie. Praha: VŠFS Edice EUPRESS, 2015, 276 s. ISBN 978-80-7408-100-2.
    recommended literature
  • LEHMANNOVÁ, Zuzana a kol. Paradigma kultur. Praha: Aleš Čeněk. 2011. 252 s. ISBN 978-80-738-0297-4.
  • HAVLÍČEK, K. Management & controlling malé a střední firmy, Praha: VŠFS Edice Eupress, 2012. 212 s. ISBN 978-80-7408-056-2.
  • ARMSTRONG, Michael. Řízení lidských zdrojů: Nejnovější trendy a postupy. 10. vyd. Praha : Grada Publishing, a. s., 2007. 769 s. ISBN 978-80-247-1407-3.
  • Exportní strategie 2012 – 2020. Ministerstvo průmyslu a obchodu. Vždy aktuální Zpráva
  • ZAPLETALOVÁ, Šárka. Podnikání malých a středních podniků na mezinárodních trzích. 1. Vyd. Praha: Ekopress. 2015. 178 s. ISBN 978-80-87865-15-3.
    not specified
  • MACHKOVÁ, Hana a kol. Mezinárodní obchodní operace. 6. Vyd. Praha: Grada Publishing, a.s. 2014. 256 s. ISBN 978-80-247-4874-0.
Teaching methods
Teaching full-time study consists of lectures: 12 hours. Examples, tutorials and case studies should encourage their own evaluation of the situation on foreign markets, our own research and its presentation, the transfer of personal experience and knowledge to other students. In the combined studies are taught in the form of managed group consultations over the study supports. The teaching will be complemented theory with practical examples on which the listener an idea of ​​the role of marketing and foreign trade management. Participation will require some degree of preparedness of students following the curriculum of concentration to allow informed debate on the topics discussed. Minimum mandatory attendance at full-time teaching is 75% in controlled group consultations in combination with another 50%. Students who fail to meet the mandatory scope of participation may be awarded during the term of additional study obligations - work for "nedocházku" (to the extent that allows the student to demonstrate knowledge of the issues and the acquisition of competencies necessary for successful completion of a course).
Assessment methods
Completion of this course is for full-time study of working-out of the project by the teacher, followed by a written credit: 1. Written test consists of 4 questions 2. To pass the test you must achieve at least a 50% success rate
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022.
  • Enrolment Statistics (Summer 2017, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2017/N_MNK