N_MNK Management Across Cultures

University of Finance and Administration
Summer 2019
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
RNDr. Aleš Krejčí, CSc. (seminar tutor)
Guaranteed by
Mgr. Ing. Miroslav Jurásek, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková
Timetable of Seminar Groups
N_MNK/pRPH: each even Monday 15:45–16:29 S24, each even Monday 16:30–17:15 S24, each even Monday 17:30–18:14 S24, each even Monday 18:15–19:00 S24, except Mon 15. 4. ; and Wed 10. 4. 14:00–15:30 S11, 15:45–17:15 S11, A. Krejčí
N_MNK/vRPH: Sat 2. 3. 9:45–11:15 S11, 11:30–13:00 S11, Sat 30. 3. 11:30–13:00 S11, K. Havlíček
Prerequisites
general awareness of international trade relations
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to acquaint students with the role of managers when trading internationally. Students will revise what constitutes the essence of the process model management firm based management and controlling major changes in the business of small and medium-sized companies in the last quarter, related to the economic division of the world, the development of ICT and last but not least, the consequences of the global economic crisis. It is bound sales and marketing processes at the opening of foreign markets. Emphasis will be placed on the diversity of communication with regard to the diversity of cultures and mentalities in major world destinations. Students will become familiar with key regions chances to succeed in them, as well as arising threats. Subject will be finished presenting preconditions for work in foreign trade. Expected gained eligibility of students: • formulate and interpret the strategic vision of international trade in the medium term, which will be responsible for specific business sectors. • To analyze and characterize the cultural aspects of personal and marketing communications within the cultural differences between countries and religions. • Derive strategic, tactical and operational objectives for the expansion of the company on a specific foreign market. • Develop goals for the business and marketing strategies. Identify risks that could threaten the strategy, design tools for their management, arguing the steps necessary for the management of receivables. • Summarize tool Export Strategy of the Czech Republic 2012 - 2020, the vision of the state of export promotion. • To characterize the role CzechTrede, CzechInvest, EGAP, Czech Export Bank.
Learning outcomes
International business and international marketing across the all world and cultures are experiencing a sharp development, challenging the SME´s as well. The objective of the course to get students acquinted not only with the basic concepts, but first of all with the trends and development of the terroterial structure of the world business centers. The students are expected to learn that the success of managing exporting opportunities is conditioned by the knowledge and respect for the national/sales customs of particular world cultures and religions. The students will understand differences between managerial and marketing communication in the multicultural environment. They will be able to look up the means of export assistance.
Syllabus
  • 1. Marketing, management, controlling and international business. 2. World cultures in accordance with Huntington and their basic value principals 3. Culture and business I. - rules of the business negotiation in Asia. 4. Culture and business III. - rules of the business negotiation in the North America. 5. Culture and business IV. - rules of the business negotiation in Latin America. 6. Culture and business I. - rules of the business negotiation in Africa. 7.Culture and business I. - rules of the business negotiation in Europe. 8. Types of the world markets, world business centers, internatioal business policy, statistics of IB. 9. Czech export strategy 2012 - 2020. 10. Multicultural teams. International Human Resource Management and Labor Relations. 11. Managing International business (strategies for analyzing and entering foreign markets). 12. International Organization Design and Control for a foreign market.
Literature
    required literature
  • EVANGELU, Jaroslava Ester a Zalán GASPARICS. Manažerská komunikace v multikulturním prostředí. 1. vyd. Ostrava: KEY Publishing s.r.o. 2013. 114 s. ISBN 979-80-7418-199-3.
  • WAISOVA, Šárka. Manuál exportéra. Jak analyzovat zahraniční trhy. 1. vyd. Plzeň: Aleš Čeněk, 2014. 167 s. ISBN 978-80-7380-539-5.
  • ZAPLETALOVÁ, Šárka. Podnikání malých a středních podniků na mezinárodních trzích. 1. Vyd. Praha: Ekopress. 2015. 178 s. ISBN 978-80-87865-15-3.
    recommended literature
  • ŽUFAN, Jan, HÁN, Jan a Monika KLÍMOVÁ. Kapitoly z personálního a interkulturního managementu. 1.vyd. Praha: Wolters Kluwer ČR. 2013. 140 s. ISBN 978-80-7478-328-9.
  • 7478-328-9. MPO. Exportní strategie České republiky pro období 2012 – 2020. Vždy aktuální Zpráva o plnění.
Teaching methods
Teaching full-time study consists of lectures: 12 hours. Examples, tutorials and case studies should encourage their own evaluation of the situation on foreign markets, our own research and its presentation, the transfer of personal experience and knowledge to other students. In the combined studies are taught in the form of managed group consultations over the study supports. The teaching will be complemented theory with practical examples on which the listener an idea of ​​the role of marketing and foreign trade management. Participation will require some degree of preparedness of students following the curriculum of concentration to allow informed debate on the topics discussed. Minimum mandatory attendance at full-time teaching is 75% in controlled group consultations in combination with another 50%. Students who fail to meet the mandatory scope of participation may be awarded during the term of additional study obligations - work for "nedocházku" (to the extent that allows the student to demonstrate knowledge of the issues and the acquisition of competencies necessary for successful completion of a course).
Assessment methods
Completion of this course is for full-time study of working-out of the project by the teacher, followed by a written credit: 1. Written test consists of 4 questions 2. To pass the test you must achieve at least a 50% success rate
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2020, Summer 2021, Summer 2022.
  • Enrolment Statistics (Summer 2019, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2019/N_MNK