VSFS:N_MarFS Marketing in Financial Service - Course Information
N_MarFS Marketing in Financial Services
University of Finance and AdministrationSummer 2017
- Extent and Intensity
- 2/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Vladimír Ezr, CSc. (seminar tutor)
- Guaranteed by
- Ing. Vladimír Ezr, CSc.
Department of Finance – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná - Timetable of Seminar Groups
- N_MarFS/pFPH: each even Wednesday 10:30–11:14 S22, each even Wednesday 11:15–12:00 S22, each even Wednesday 12:15–12:59 S22, each even Wednesday 13:00–13:45 S22, V. Ezr
N_MarFS/vFPH: Sat 25. 2. 8:00–9:30 S22, 9:45–11:15 S22, Fri 24. 3. 15:45–17:15 S24, V. Ezr - Prerequisites
- There are no prerequisites for this course.
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- Course subject Marketing in Financial Services (MarFS) is designed as a single-term credit is terminated. At the end of this course the student will be able to understand marketing as applied in financial services, especially in banking . It will also be able to explain marketing methods and techniques used in specific types of financial services. The structure of the lectures is therefore based not only on tasks of marketing, as a way of corporate governance in the competitive environment, but also on the specific conditions of its application in the financial services area . Students will be able to survey the market and selection, analysis of internal strengths and weaknesses of the financial institution, making a strategy and plan work product, labor and price, distribution and communication. Information will be given about marketing specialities, like viral, guerilla, buzz etc marketing.Students will be able to use information dedicated to marketing information system, work with the client , human resources management, electronic banking, controlling etc.
- Syllabus
- 1th Marketing in Financial Services - Introduction. 2th The marketing in progress. 3th Marketing Environment and Communications. 4th Marketing informational system. 5th Market segmentation. 6th Consumer´s Bahavior sheme on the market. 7th Marketing Mix. 8th Product, Price, Place, Promotion. 9th The process of marketing management, planning and research. 10th The latest types of modern marketing. 11th Marketing tools. 12th Marketing differencies in finnacial services.
- Literature
- required literature
- Kotler, P., Armstrong, G.: Marketing. Praha: Grada Publishing, 2004.
- Vaňák, M., Nahodil, F.: Základy marketingu. Praha: VŠFS, 2007.
- Janečková, L., Buštíková, M: Marketing služeb. Praha: Grada Publishing, 2001.
- Spáčil, A.: Péče o zákazníky. Praha: Grada Publishing, 2003.
- Krajíček, J.: Marketing v peněžnictví. MU Brno ESF, 2005.
- Teaching methods
- Teaching takes the form / lectures / seminars / workshops / full-time study / group consultations and managed in the form of study. Minimum mandatory attendance at seminars / workshops in full-time studies is 75%, the controlled group consultations in combined form 50%. Students who fail to meet the mandatory level of participation may be given during the semester additional study obligations (to the extent that will demonstrate academic achievement and acquired competencies necessary for successful completion of course).
- Assessment methods
- Course is successfully completed by credit. The credit depends on the slide presentation on agreed topics and interactive discussion during semminars and lessons.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
- Enrolment Statistics (Summer 2017, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/summer2017/N_MarFS