VSFS:B_BM Business model - Course Information

B_BM Business model

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Andrea Tomášková, Ph.D. (lecturer)
doc. Ing. Naděžda Petrů, Ph.D. (seminar tutor)
Ing. Ivana Turková, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Naděžda Petrů, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková

Timetable of Seminar Groups

B_BM/cRPH: each odd Tuesday 14:00–14:44 E123, each odd Tuesday 14:45–15:30 E123, I. Turková
B_BM/pRPH: each even Tuesday 14:00–14:44 E123, each even Tuesday 14:45–15:30 E123, N. Petrů
B_BM/vRMO: Fri 22. 3. 14:00–15:30 M26, 15:45–17:15 M26, Sat 23. 3. 8:00–9:30 M17, I. Turková
B_BM/vRPH: Fri 8. 2. 14:00–15:30 E228, 15:45–17:15 E228, Fri 8. 3. 14:00–15:30 E228, N. Petrů

Prerequisites

This subject requires a basic awareness of the business and activities of individual business units (business, marketing, human resource management, controlling, innovation and change management, risk management, financial management).

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

A business model is a creative subject based on the interconnection of knowledge and abilities gained through the study of key subjects of this bachelor program. The aim is to bring students to the knowledge that a good business plan is the foundation of any long-term successful business and as such represents by far the most effective way to reduce business risk. Its adequate presentation can lead to the acquisition of external financial resources for realization. During the course, successful start-ups will be presented, emphasis will be placed on the practical application of the acquired knowledge, the creation of a business plan in a structured structure.

Learning outcomes

Upon completion of this course the student will have the following professional knowledge. He will be able to: To characterize the business environment in the Czech Republic and forms of support for SMEs. Explain the importance of planning for the successful realization of the business plan. To justify a strategic and operational view of the business plan. Explain the process and methods of business environment analyzes. Define the structure of business unit plans (business, marketing, financial, human resources management, risk management ...) Understand the principles of successful presentation of the plan for potential investors. During the course the student acquires the following professional skills. He will be able to: work with information sources, analyze acquired data and to set targets for individual managerial activities, Find examples of good practice, successful business plans and start-ups, Design a business plan, evaluate the expected return on investment, your intention to present yourself to a potential investor.

Syllabus

• 1. Characteristics of business, business environment in the Czech Republic, SME support. 2. Function of the business plan and its role in the SME business, legal conditions of business. 3. How to find a promising business idea. Business Opportunity - New Models of Marketing Consumer Behavior, Social Business. 4. System of strategic management - a necessary prerequisite for the successful creation and implementation of a business plan. 5. Strategic analysis and its importance for the formulation of business strategy. 6. Formulation of marketing plan, communication plan. 7. Formulation of the business plan in three variants, choice of location, equipment of the facility, operational plan. 8. Formulation of organizational plan and human resources management, IS / IT security plan. 9. Formulation of the financial plan - foundation budget, revenue and cost plan. 10. Taxes and fees. 11. Risk management, social responsibility. 12. Rhetoric - "Mind Speech". How to get the investor's sympathy, how to proceed in preparing the presentation, presentation techniques.

Literature

required literature
• ČERVENÝ Radim a kol. Business plán. Krok za krokem. 1. vydání. Praha: C.H.Beck, 2014. 230 s. ISBN 978-80-7400-511-4.
• Ministerstvo průmyslu a obchodu. Zpráva o vývoji malého a středního podnikání a jeho podpoře v aktuálním roce
• SMITH, Alan, OSTERWALDER, Alexander, BERNARDA Greg a Yves PIGNEUR. Vydělávejte svými nápady - Vytvářejte produkty a služby, po kterých zákazníci touží. 1. vyd. Brno: BizBooks, 2016, 312 s. ISBN 978-80-265-0452-8.

recommended literature
• GALLO, Carmine. Mluv jako TED. 9 tajemství veřejné prezentace od nejlepších speakerů z TEDx konferencí. 1. vyd. Brno: BizBooks. 2016. 288 s. ISBN 978-80-265-0453-5.
• BARROW, Colin, BARROW Paul a Robert BROWN. The business plan workbook: [a practical guide to new venture creation and development]. 8th edition London: Kogan Page Limited, 2015. 330 s. ISBN 978-0-7494-7284-9.
• VÁCLAVÍKOVÁ, Martina. Líheň podnikatelských nápadů. První kroky v podnikání. 1. vydání. Brno: BizBooks, 2015. 120 s. ISBN 978-80-265-0320-0.
• GALAI, Dan, Lior HILLEL a Daphna WIENER. How to create a successful business plan: for entrepreneurs, scientists, managets, and students. New Jersey : World Scientific, 2016. 309 s. ISBN 9789814651288.

Teaching methods

Lectures will generally include a lecture (theory, new knowledge including practical examples) and a practical part (case study, example business plan). Part of the lecture can be a discussion on a topic, group work, etc. The assignment will include assigning tasks for home preparation of a business plan for the next lesson. The exercises will be focused on learning to learn through their own judgment, based on economic and critical thinking oriented towards entrepreneurship, entrepreneurship, creativity, creativity, presentation and communication, active attitude to the world, open access to new forms of management. Emphasis will be placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. The business plan will be presented on a scientific basis as a sequence of interconnected projects and processes. The output will be the business plan in the required structure that the student will present on the so-called Mini Dni D. Combined study will take place in the form of a controlled consultation where, in addition to a condensed presentation of the topic, a previous self-study is also expected to allow for subsequent consultation. Full-time study: a cycle of 12 lectures in which the theory will be supplemented by practical examples on the basis of which the student will create an idea of the factual role of management in the corporate environment. Combined study: a cycle of 6 controlled consultations (90 min.), In which the theory will be supplemented by practical examples, discussed and confronted with real examples from the practice of the students so that the learner was able to create an idea of a factual procedure in the creation of a business plan.

Assessment methods

The subject is a graduation credit. Daily attendance: Assignment of credit is subject to the obligation of active attendance min. 75% for lectures and exercises (ie not only presence, but active participation in teaching, discussion, interaction, argumentation), fulfillment of homework tasks. Combined form: Assignment of the credit is bound to fulfill the obligation of active attendance (at least 50%) in managed consultations (but not just attendance, but active participation in teaching, discussion, interaction, argumentation). Students will not accept late attendance and activities during the course. devices (tablets, phones, etc.) that are not directly related to learning. Credit: Business plan.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

• Enrolment Statistics (Summer 2019, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2019/B_BM