NA_IB International Business

Vysoká škola finanční a správní
zima 2015
Rozsah
2/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Ing. Pavla Břečková, Ph.D. (cvičící)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
NA_IB/pBM1PH: každé liché úterý 8:45–9:29 S14, každé liché úterý 9:30–10:15 S14, každé liché úterý 10:30–11:14 S14, každé liché úterý 11:15–12:00 S14, kromě Út 3. 11. ; a St 4. 11. 12:15–15:30 E007KC, P. Břečková
NA_IB/pBM2PH: každé liché úterý 12:15–12:59 S14, každé liché úterý 13:00–13:45 S14, každé liché úterý 14:00–14:44 S14, každé liché úterý 14:45–15:30 S14, kromě Út 3. 11. ; a St 4. 11. 12:15–15:30 E007KC, P. Břečková
Předpoklady
Pre-requisites: Mastering the basics of business management, marketing management and the business relations. Annotation: The course deals with the traditional functions of international trade and how these functions are influenced by political factors, cultural, technological, geographic, etc. The characteristics and comparison of the concepts “domestic” and “international” trade shows as well as the complexity and sophistication of skills, which people working in this field should possess (eg good general overview of the legislative, cultural, political and social differences between countries, language skills, etc.). Application of theories and concepts is followed by examples. The course includes active participation of students in the analysis and interpretation of current topics as per periodicals. The course is conducted entirely in English.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
At the end of this course the student:
- Will be able to understand the issues of the international market, including the causes and manifestations of globalization and the impact of events of global importance on decision making in international trade.
- Understand the links and context related to the successful functioning of the international markets. - Master the techniques of understanding the topic in a foreign language and will be able of own interpretation of the written specialised text
- Will be able to apply specialised terminology in the area of international business, and use it in the expert discussion or business correspondence
- Will be able to interactively discuss the impact of international trading blocks on the internal and external business relationships
- Will be able to describe the area of emerging markets and their impact on the economy and the companies themselves in the EU and the Czech Republic
Osnova
  • 1-2) What is international business (IB). IB basic indicators - balance of trade / payment. International business importance and influences, differences from domestic trading. Territorial / commodity structure of IB. Global business environment. Comparative advantage, free trade / economy. The main regional trading blocks.
  • 3-4) Internationalization and Globalization. Drivers of Internationalization. Categories of goods traded internationally (primary, low/high value, capital intensive). FACTORS influencing the IB environment (Political, Economic, Technological). Motives for foreign expansion (microeconomic view). Entry modes and business activities in IB (export, import, contractual, investment activities, FDI). Team work on the semestral project.
  • 5-6) Culture and its role in international business. Cultural elements and multi-culture communication (verbal, non-verbal, role of eyes, silence etc.). Hofstede’s five dimensions of culture differences. Negotiation and successful presentation of business results in the international environment. Team work on the semestral project.
  • 7-8) World business territories, Euro / Dollar zones. Emerging markets, newly industrialized countries. International market research (PEST/STEEP), and linkage to Competition analysis (Porter) and SWOT. Data collection and their selection in the international environment. Team work on the semestral project and prezentations.
  • 9-10) International trade barriers and their assessing. Forms of economic integration, international unions, free trade areas and multilateral agreements The main regional trading blocks (TRIAD). WTO, GATT. Impact of economic integration on micro environment (companies). IB policy instruments (autonomous, contractual) Team work on the semestral project and prezentations.
  • 11-12) Prerequisites and personal preconditions for working in international business. European Union principles of IB. Opportunities and threats of CZ membership in the EU. SWOT of Czech companies in the international business environment. Topical international business challenges and trends. International Business knowledge summary and evaluation, presentation of team business work results.
Literatura
    povinná literatura
  • HILL, Charles, W., L. Global Business Today. 7th edition. McGraw-Hill/Irwin, 2011. info
    doporučená literatura
  • SITKIN, Allan a Nick BOWEN. International Business. 2010. info
  • WALL, Stuart a Dr. Bronwen REES. International Business: A First Course. 2009. info
  • WILD, J., Wild, K. a J. HAN. International business: the challenges of globalization. 4th ed. Pearson, Upper Saddle River, 2008. info
  • WOODS, M. International business. Basingstoke, Palgrave, 2001. ISBN 0-333-75979-6. info
  • GRIFFIN, R.W. a M.W. PUSTAY. International business: a managerial perspective. 5th int. ed. Upper Saddle River, Prentice Hall, 2007. ISBN 0-13-233532-8. info
Výukové metody
Classes in the full-time study form will be held on the basis of interactive sessions, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use. The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.

Přednášky budou zpravidla obsahovat přednáškovou část (teorie, nové poznatky včetně praktických příkladů) a praktickou část. Ta se zaměří buď na čtení ekonomických článků a jejich stručnou interpretaci s cílem zajištění porozumění odbornému textu a schopnosti jeho interpretace včetně argumentace a obhájení stanoviska, nebo bude součástí přednášky/semináře též část koncipovaná jako příprava týmového semestrálního projektu, a poté též prezentace samotná. Výuka v kombinovaném studiu bude probíhat formou řízené konzultace, kdy je vedle zhuštěné prezentace tématu předpokládáno též předchozí samostudium, aby byla možná následná konzultace. V denním i kombinovaném studiu bude každé téma prezentováno (v detailní či zhuštěné formě – podle typu studia) vyučujícím s využitím PPT prezentace, a následováno diskusí.
Metody hodnocení
The course NA_IB is finished by EXAM. Full-time study – criteria for the course completion: 1. active participation in lectures (75%) and active individual involvement at the lessons 2. successful presentation of the semester specialized project Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these criteria the written test will be the subject of knowledge verification. The written test consists of approximately 15-20 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers. Part-time study – criteria for the course completion: 1. active participation in guided consultation (75%) 2. active individual involvement at the sessions, quality of previous reading and preparation and discussion Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these conditions the test will be the subject of knowledge verification. The written test consists of approximately 15-20 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers.
Vyučovací jazyk
Angličtina
Informace učitele
POZNÁMKA: Některá témata mohou být doplněna tzv. hostovskými přednáškami (přednášejícími jsou významní experti z průmyslové praxe nebo diplomatických služeb). PLEASE NOTE: Some topics may be supplemented by the guest lectures (speakers are usually prominent experts from industry or diplomatic services). Veškeré prezentace budou k dispozici mimo jiné jako studijní materiál, a to v IS ve složce tohoto předmětu. All the prezentations will be available as an additional study material in IS under this course. Přeji mnoho úspěchů v absolvování tohoto předmětu. Pavla Břečková Wishing you good luck with going through this course. Pavla Breckova
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2010, léto 2011, zima 2011, zima 2012, zima 2013, zima 2014, zima 2016, zima 2017, zima 2018, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.