NA_IB International Business

Vysoká škola finanční a správní
zima 2018
Rozsah
2/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Mgr. Jiří Amler (cvičící)
Garance
Ing. Miroslav Pavlák, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Markéta Knížková
Rozvrh seminárních/paralelních skupin
NA_IB/pBMPH: St 12:15–12:59 S11, St 13:00–13:45 S11, J. Amler
Předpoklady
Pre-requisites: Mastering the basics of business management, marketing management and the business relations. The course is conducted entirely in English.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The aim is to contribute to the orientation of students in the international market issues including the causes and manifestations of globalization and the impact of events of global importance in decision-making in the area of international trade, as well as a good understanding of the linkages and relationships relating to the successful functioning of the international markets. In addition to foreign language terminology acquiring the aim is also to help with techniques of understanding to lectures in a foreign language and students’ own interpretation of the read or otherwise prepared professional topic.
Výstupy z učení
Students who successfully complete this course will: 1. be able to explain and articulate the context of international markets, including the causes and manifestations of globalization 2. be ready to interactively discuss the impact of international trading blocks on the internal and external business relationships 3. master the techniques of understanding the topic in a foreign language and will be able of own interpretation of the written specialised text 4. be able to describe the emerging markets and their impact on the economies and the companies themselves in the EU and the Czech Republic 5. know the basic business barriers, the principle of their functioning, their causes and consequences 6. be able to actively present and work on problems of international human resource management, international teams and expatriation 7. be able to apply specialised terminology in the area of international business, and use it in the expert discussion or business correspondence
Osnova
  • ThematicBlocks: 1. Introduction in international business 2. Global business environment 3. Integration and regional trading blocks 4. Emerging markets 5. Internationalization – multinationalization– globalization 6. Foreign expansion 7. International market analysis and data collection 8. Culture and its role in international business 9. Topical international business challenges 10.The 2012-2020 export strategy of the Czech Republic 11.The international dimension of monetary policy 12.International business summary and prezentation of team semestral projects
Literatura
    povinná literatura
  • PAVLÁK, Miroslav. International business: how to succeed in international markets. Praha: Vysoká škola finanční a správní, 2017. 97 s. ISBN 978-80-7408-157-6.
  • HILL, Charles W.L. Global business today: seventh edition. 7th edition. New York: McGraw-HillIrwin, 2011. 620 p. ISBN 978-0-07-813721-1.
    doporučená literatura
  • HILL, Charles W. L. and G. Tomas M. HULT. International Business: Competing in the Global Marketplace. McGraw-Hill Education; 11th edition, 2016. 704 p. ISBN 1259578119.
  • PENG, Mike W. Global Business. South-Western College Pub; 4 edition, 2016. 623p. ISBN 130550089X.
  • SITKIN, Allan and Nick BOWEN. International Business. OUP Oxford, 2010. 448 p. ISBN 0199533911.
  • STEENKAMP, Jan Benedict. Global brand strategy: world-wise marketing in the age of branding. London: Palgrave Macmillan, 2017. 396 s. 978-1-349-94994-6 (eBook).
  • WILD, John J. and Kenneth L. WILD. International Business: The Challenges of Globalization. Pearson; 8 edition, 2015. 464 p. ISBN 0133867935.
Výukové metody
Classes in the full-time study form will be held on the basis of interactive sessions, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use. The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.

Metody hodnocení
The course NA_IB is finished by EXAM. Full-time study – criteria for the course completion: 1. active participation in lectures (75%) and active individual involvement at the lessons 2. successful presentation of the semester specialized project. Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these criteria the written test will be the subject of knowledge verification. The written test consists of 15 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers. Part-time study – criteria for the course completion: 1. active participation in guided consultation (50%) 2. active individual involvement at the sessions, quality of previous reading and preparation and discussion Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these conditions the test will be the subject of knowledge verification. The written test consists of 15 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers. Completion conditions for ISP students are following: 1. to pass an exam test under above mentioned conditions 2. to write a seminar work - a case study concerning a foreign start-up (about 15 pages)
Vyučovací jazyk
Angličtina
Informace učitele
PLEASE NOTE: Some topics may be supplemented by the guest lectures (speakers are usually prominent experts from industry or diplomatic services).
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2010, léto 2011, zima 2011, zima 2012, zima 2013, zima 2014, zima 2015, zima 2016, zima 2017, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.