NA_SM Strategic Management

University of Finance and Administration
Winter 2011
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Miloš Krejčí (seminar tutor)
doc. Ing. Alena Longauerová, Ph.D. (seminar tutor)
Jiří Vicek, MBA (seminar tutor)
Guaranteed by
Ing. Pavla Břečková, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová
Timetable of Seminar Groups
NA_SM/cBMPH: each odd Thursday 8:45–9:29 S14, each odd Thursday 9:30–10:15 S14, each odd Thursday 10:30–11:14 S14, each odd Thursday 11:15–12:00 S14, J. Vicek
NA_SM/pBMPH: each even Thursday 8:45–9:29 S14, each even Thursday 9:30–10:15 S14, each even Thursday 10:30–11:14 S14, each even Thursday 11:15–12:00 S14, A. Longauerová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
To acquaint students with the procedure of formulating and implementing a business strategy and with the basic tools of strategic analysis. Students gain knowledge about potential sources of competitive advantage and business strategy formulation. Upon successful completion, students will be able to: - understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution) - use different methods and procedures for strategic analysis, - understand the process of creating a strategy - formulate a business strategy.
Syllabus
  • 1. Basic concepts: vision, mission, strategic goals, strategies. Understanding the process of creating a strategy. 2. Strategic analysis: macro-environment analysis, the meaning of the macro-environment. 3. Analysis of the competitive environment. Porter’s model and its five key strategic implications. 4. Critical success factors in the industry. 5. Firm resources and capabilities. Specific strengths. 6. Competitive advantage. 7. Strategic choices. 8. Strategies at the enterprise level and strategies of business units. 9. Implementation of the strategy. 10. Solving practical problems and case studies.
Literature
    required literature
  • David, F.R., Strategic Management, Macmillan Publishing, New York, 1993, ISBN 0-02-327841-2
    not specified
  • Kaplan, R.S., Norton, D.P. Strategy Maps, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2
Teaching methods (in Czech)
The subject is delivered in full-time study by 12 lectures of theory and practical examples and 12 seminars of theory application.
Assessment methods
The subject is completed by credit and exam. Credit will be granted based on a business strategy according to the guidelines found in the IS and explained during the seminars using methods and procedures adopted in class. Grading will be based on an individual written test.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2011, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2011/NA_SM