VSFS:NA_SM Strategic Management - Course Information

NA_SM Strategic Management

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Vidhu Maggu, Ph.D. (seminar tutor)
Jiří Vicek, MBA (seminar tutor)

Guaranteed by

Vidhu Maggu, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

NA_SM/cBM1PH: each even Thursday 12:15–12:59 S16PC, each even Thursday 13:00–13:45 S16PC, each even Thursday 14:00–14:44 S16PC, each even Thursday 14:45–15:30 S16PC, V. Maggu
NA_SM/cBM2PH: each odd Thursday 12:15–12:59 S16PC, each odd Thursday 13:00–13:45 S16PC, each odd Thursday 14:00–14:44 S16PC, each odd Thursday 14:45–15:30 S16PC, V. Maggu
NA_SM/pBMPH: Wed 12:15–12:59 S01, Wed 13:00–13:45 S01, J. Vicek

Prerequisites

There are no prerequisites for this course

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Management and Corporate Finance (programme VSFS, N-EKM) (2)

Course objectives

1. Course purpose: To acquaint students with the basic tools of strategic analysis and with the procedure of formulating and implementing a business strategy. Students gain knowledge about potential sources of competitive advantage and business strategy formulation.
2. Course objectives: Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy
- formulate a business strategy

Syllabus

• Main topics (outline) of the course:
• 1. Basic concepts: vision, mission, strategic goals, strategies. Understanding the process of creating a strategy.
• 2. Strategic analysis: macro-environment analysis, the meaning of the macro-environment.
• 3. Analysis of the competitive environment, Porter’s model and its five key strategic implications.
• 4. Critical success factors in the industry.
• 5. Company resources and capacity, specific strengths/weaknesses.
• 6. Competitive advantage.
• 7. Strategic choices.
• 8. Strategies at the enterprise level and strategies of business units.
• 9. Implementation of the strategy.
• 10. Solving practical problems and case studies

Literature

required literature
• HILL, CHARLES, W., L. and GARETH, R. JONES. Strategic management: an integrated approach. 8th ed. Boston: Houghton Mifflin Company, 2008. info

recommended literature
• Kaplan, R.S., Norton, D.P. Strategy Maps, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2

Teaching methods

The course is delivered in the format of 12 lectures of theoretical concepts (90 mins per week) and 12 seminars of their practical application in real-life situations (90 mins per week). Full-time students are obliged to achieve a 75% attendance of seminar sessions.

Assessment methods

The course is completed by credit and final exam. Credit will be awarded upon the instructor's approval of compliance of a business strategy proposal produced and submitted by the student with the guidelines, which are outlined in the syllabus (posted in the IS) and which have been thoroughly explained during the seminars using methods and procedures adopted in class. Students will be eligible to take the final exam once they are given the credit. The final exam will take the form of a written test (60 % points min) and will be graded.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

• Enrolment Statistics (Winter 2016, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2016/NA_SM