NA_SM Strategic Management

University of Finance and Administration
Winter 2019
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Miroslav Pavlák, Ph.D. (lecturer)
Ing. Přemysl Písař, Ph.D., MBA (lecturer)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
NA_SM/cECPH: each odd Monday 14:00–14:44 S34, each odd Monday 14:45–15:30 S34, each odd Monday 15:45–16:29 S34, each odd Monday 16:30–17:15 S34, P. Písař
NA_SM/pECPH: Wed 12:15–12:59 S13, Wed 13:00–13:45 S13, M. Pavlák
NA_SM/vAPH: Fri 11. 10. 14:00–15:30 S34, 15:45–17:15 S34, 17:30–19:00 S34, Fri 8. 11. 14:00–15:30 S34, 15:45–17:15 S34, Sat 23. 11. 8:00–9:30 S14, 9:45–11:15 S14, 11:30–13:00 S14, P. Písař
Prerequisites
There are no prerequisites for this course
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Strategic business management will be seen as a complex management discipline. Strategic management is art, science, and skill in formulation, complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve its goals, including a sense of direction change. Objective of the course in terms of learning outcomes and competences The aim of the subject is to acquire the essence and relationships of strategic management of the company in the context of the company management system, to clarify the basic functional relations between company management and strategic management, to explain the necessary necessity and benefits of strategic management of the company, to explain importance and to apply strategic micro and macro- understand the links between key and functional business strategies, build a plan to implement and update a business strategy.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy
- formulate a business strategy
Syllabus
  • Main topics (outline) of the course:
  • 1. Business management system and strategy
  • 2. System of strategic management of the company
  • 3. Strategic microanalysis of the enterprise
  • 4. Strategic enterprise macroanalysis
  • 5. Ownership strategy
  • 6. Marketing and business strategy of the enterprise
  • 7. Financial strategy
  • 8. Organizational strategy of the company
  • 9. Company personnel strategy
  • 10. Company information strategy
  • 11. Business safety and security strategy
  • 12. Implementing and updating business strategy
Literature
    required literature
  • DAVID, Fred R. a Forest R DAVID. Strategic management: concepts and cases : a competitive advantage approach. In: . [2017]. ISBN 978-1-292-14849-6.
  • DOCKERY, Doug a Laureen KNUDSEN. Modern business management: creating a built-to-change organization. In: . [2018]. ISBN 978-1-4842-3261-3.
    recommended literature
  • KRÄMER, Hannes a Matthias WENZEL, ed. How organizations manage the future: theoretical perspectives and empirical insights. In: . [2018]. ISBN 978-3-319-74506-0.
Teaching methods
The course is delivered in the format of 12 lectures of theoretical concepts (90 mins per week) and 12 seminars of their practical application in real-life situations (90 mins per week).
Classes in the full-time study form will be held on the basis of interactive sessions, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use.
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams.
Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics.
In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study.
Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher.
Examination - written test (20 core topics,to pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass an exam test under the above mentioned conditions 2. to write a seminar work - a case study concerning the business strategy of the selected business (15 pages)
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2019, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2019/NA_SM