NA_SM Strategic Management

Vysoká škola finanční a správní
zima 2012
Rozsah
2/2. 10 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Jiří Vicek, MBA (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
Jiří Vicek, MBA
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Mgr. Dina Riegerová
Rozvrh seminárních/paralelních skupin
NA_SM/cBMPH: Čt 15:45–16:29 S14, Čt 16:30–17:15 S14, J. Vicek
NA_SM/pBMPH: Čt 14:00–14:44 S14, Čt 14:45–15:30 S14, J. Vicek
Předpoklady
There are no prerequisites for this course
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
1. Course purpose: To acquaint students with the basic tools of strategic analysis and with the procedure of formulating and implementing a business strategy. Students gain knowledge about potential sources of competitive advantage and business strategy formulation.
2. Course objectives: Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy
- formulate a business strategy
Osnova
  • Main topics (outline) of the course:
  • 1. Basic concepts: vision, mission, strategic goals, strategies. Understanding the process of creating a strategy.
  • 2. Strategic analysis: macro-environment analysis, the meaning of the macro-environment.
  • 3. Analysis of the competitive environment, Porter’s model and its five key strategic implications.
  • 4. Critical success factors in the industry.
  • 5. Company resources and capacity, specific strengths/weaknesses.
  • 6. Competitive advantage.
  • 7. Strategic choices.
  • 8. Strategies at the enterprise level and strategies of business units.
  • 9. Implementation of the strategy.
  • 10. Solving practical problems and case studies
Literatura
    povinná literatura
  • HILL, CHARLES, W., L. a GARETH, R. JONES. Strategic management: an integrated approach. 8th ed. Boston: Houghton Mifflin Company, 2008. info
    doporučená literatura
  • Kaplan, R.S., Norton, D.P. Strategy Maps, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2
Výukové metody
The course is delivered in the format of 12 lectures of theoretical concepts (90 mins per week) and 12 seminars of their practical application in real-life situations (90 mins per week). Full-time students are obliged to achieve a 75% attendance of seminar sessions.
Metody hodnocení
The course is completed by credit and final exam. Credit will be awarded upon the instructor's approval of compliance of a business strategy proposal produced and submitted by the student with the guidelines, which are outlined in the syllabus (posted in the IS) and which have been thoroughly explained during the seminars using methods and procedures adopted in class. Students will be eligible to take the final exam once they are given the credit. The final exam will take the form of a written test (60 % points min) and will be graded.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
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Předmět je zařazen také v obdobích zima 2010, léto 2011, zima 2011, zima 2013, zima 2014, zima 2015, zima 2016, zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.