VSFS:B_AJA_3 English Language A 3 - Course Information

B_AJA_3 English Language A 3

Extent and Intensity

0/4. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
Mgr. Denisa Mari (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Dagmar Sieglová, M.Ed., Ph.D. (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Alena Vacková (seminar tutor)
Mgr. Markéta Vaváková (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AJA_3/uMKL: Tue 30. 9. 14:00–15:30 K205, 15:45–17:15 K205, Tue 21. 10. 17:30–19:00 K205, 19:15–20:45 K205, Tue 25. 11. 14:00–15:30 K205, 15:45–17:15 K205, L. Knihová
B_AJA_3/uM11PH: Tue 25. 11. 14:00–15:30 E125, 15:45–17:15 E125, Tue 2. 12. 15:45–17:15 E123, 17:30–19:00 E123, Tue 9. 12. 14:00–15:30 E123, 15:45–17:15 E123, P. Duplinská
B_AJA_3/uM12PH: Tue 25. 11. 14:00–15:30 E124, 15:45–17:15 E124, Tue 2. 12. 15:45–17:15 E124, 17:30–19:00 E124, Tue 9. 12. 14:00–15:30 E124, 15:45–17:15 E124, M. Pospíšilová
B_AJA_3/vMMO: Fri 26. 9. 13:45–15:15 M23, 15:30–17:00 M23, Fri 10. 10. 12:00–13:30 M23, 13:45–15:15 M23, Fri 7. 11. 13:45–15:15 M23, 15:30–17:00 M23, Z. Šimonová
B_AJA_3/vM21PH: Fri 7. 11. 12:00–13:30 E125, 13:45–15:15 E125, Fri 21. 11. 13:45–15:15 E125, 15:30–17:00 E125, Fri 5. 12. 12:00–13:30 E125, 13:45–15:15 E125, M. Vaváková
B_AJA_3/vM22PH: Fri 7. 11. 12:00–13:30 E124, 13:45–15:15 E124, Fri 21. 11. 13:45–15:15 E124, 15:30–17:00 E124, Fri 5. 12. 12:00–13:30 E124, 13:45–15:15 E124, M. Ďurica
B_AJA_3/1MMO: Mon 12:15–12:59 M23, Mon 13:00–13:45 M23, Thu 12:15–12:59 M23, Thu 13:00–13:45 M23, Z. Šimonová
B_AJA_3/1MPH: Mon 14:00–15:30 E126, Thu 14:00–14:44 E125, Thu 14:45–15:30 E125, D. Sieglová
B_AJA_3/2MPH: Mon 14:00–14:44 E122, Mon 14:45–15:30 E122, Thu 10:30–11:14 E122, Thu 11:15–12:00 E122, A. Vacková
B_AJA_3/3MPH: Mon 14:00–14:44 E227, Mon 14:45–15:30 E227, Wed 10:30–11:14 E125, Wed 11:15–12:00 E125, M. Pospíšilová
B_AJA_3/4MPH: Mon 14:00–14:44 E027, Mon 14:45–15:30 E027, Wed 10:30–11:14 E127, Wed 11:15–12:00 E127, I. Kuželíková
B_AJA_3/5MPH: Wed 8:45–9:29 E228, Wed 9:30–10:15 E228, Thu 14:00–14:44 E224, Thu 14:45–15:30 E224, D. Langášková
B_AJA_3/6MPH: Wed 8:45–9:29 E027, Wed 9:30–10:15 E027, Thu 10:30–11:14 E305, Thu 11:15–12:00 E305, M. Vaváková
B_AJA_3/7MPH: Mon 14:00–14:44 E128, Mon 14:45–15:30 E128, Tue 12:15–12:59 E127, Tue 13:00–13:45 E127, M. Pagáčová
B_AJA_3/8MPH: Mon 10:30–11:14 E122, Mon 11:15–12:00 E122, Tue 12:15–12:59 E122, Tue 13:00–13:45 E122, A. Vacková

Prerequisites

Successful completion of B_AJ_2

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are Fairtrade, changing trends, competition, marketing and marketing mix, cultural differences, agreeing and disagreeing, expressing opinions, offers and requests.

The course objectives are valid for the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course books:
  International Express-Intermediate: 7-9
  Business Vocabulary in Use Intermediate: Units 19-25
  Professional English in Use - Marketing: Units 1-6
  
  Seminar´s content:
  
  1-2 IE-PI Unit 7: Changing lives, Fairtrade, Grammar: Present Perfect vs. Past Simple, BViU-I Unit 19: Buyers, sellers and the market – reading and text comprehension
  3-4 PEiU-M Unit 1: The marketing mix 1 + exercises
  5-6 PEiU-M Unit 1: Vocabulary revision, Over to you, Students’ Project 1: Marketing a new product
  7-8 IE-PI Unit 7: Fairtrade datafile, grammar practice, Trends file
  9-10 PEiU-M Unit 2: The marketing mix 2 + exercises
  11-12 PEiU-M Unit 2: Vocabulary revision, Over to you, Students’ Project 2: AIDA
  13-14 IE-PI Unit 7: The best company to work for, BViU-I Unit 20: Markets and competitors
  15-16 PEiU-M Unit 3: SWOT analysis + exercises
  17-18 PEiU-M Unit 3: Vocabulary revision, Over to you, Students’ Project 3: SWOT analysis and Porter’s five forces analysis – a comparative analysis
  19-20 IE-PI Unit 7: Opinions and suggestions, BViU-I Unit 21: Marketing and market orientation
  21-22 PEiU-M Unit 4: Marketing strategy and the marketing plan + exercises
  23-24 PEiU-M Unit 4: Vocabulary revision, Over to you, Students’ Project 4: AOST – the stages of the marketing plan/Setting SMART objectives/USP – Unique Selling Proposition
  25-26 IE-PI Unit 8: Crossing cultures, Grammar: Modal verbs, BViU-I Unit 22: Products and brands
  27-28 PEiU-M Unit 5: Marketing ethics + exercises
  29-30 PEiU-M Unit 5: Vocabulary revision, Over to you, Students’ Project 5: CSR – Corporate Social responsibility
  31-32 IE-PI Unit 8: Understanding cultural differences – reading, listening, speaking, Description file and word building
  33-34 PEiU-M Unit 6: The market environment + exercises
  35-36 PEiU-M Unit 6: Vocabulary revision, Over to you, Students’ Project 6: Micro environment – Media focus: a press release for a newspaper or a website about a) the launch of a new product b) personal changes in a company top-level management
  37-38 IE-PI Unit 8: Across cultures, Invitations, Review unit B, BViU-I Unit 23: Price
  39-40 IE-PI Unit 9: For over a century, Grammar: Present Perfect Simple and Continuous, since and for, BViU-I Unit 24: Place
  41-42 IE-PI Unit 9: Grammar practice, Kongo gumi, Kodak, BViU-I Unit 25: Promotion
  43-44 IE-PI Unit 9: Word families and collocations, Changing China, Offers and requests
  45-46 Revision of grammar and business and marketing vocabulary
  47-48 Final test

Literature

required literature
• International Express – Pre- Intermediate, Liz Taylor, OUP - Student’s Book Interactive edition , ISBN 0-19-457653-6 (with Pocket Book + MultiROM)
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Business Vocabulary in Use – Intermediate SECOND EDITION, Bill Mascull, CUP, 2010, ISBN 978-0-521-74862-9

recommended literature
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students.
2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed).
3 INSUFFICIENT ATTENDANCE
In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In this case the student will have to transfer the subject into the following term/academic year and pay the stipulated fees for the increased number of attempts in order to gain the credits within the particular academic year. Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).
4 STUDENTS WITH INDIVIDUAL STUDY PLAN
The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• B_AJ_4 English Language 4

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Winter 2014, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2014/B_AJA_3