VSFS:N_TiM Spokesperson - Course Information
N_TiM Press secretary
University of Finance and AdministrationWinter 2016
- Extent and Intensity
- 1/1. 7 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Martin Švehla (seminar tutor)
- Guaranteed by
- Ing. Martin Švehla
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová - Timetable of Seminar Groups
- N_TiM/cMPH: each odd Wednesday 15:45–16:29 S14, each odd Wednesday 16:30–17:15 S14, except Wed 21. 12. ; and Tue 6. 12. 15:45–17:15 S34, M. Švehla
N_TiM/pMPH: each odd Wednesday 14:00–14:44 S14, each odd Wednesday 14:45–15:30 S14, except Wed 21. 12. ; and Tue 6. 12. 14:00–15:30 S34, M. Švehla
N_TiM/uMPH: Tue 8. 11. 15:45–17:15 S11, 17:30–19:00 S11, Tue 15. 11. 17:30–19:00 S11, Tue 29. 11. 15:45–17:15 S11, 17:30–19:00 S11, M. Švehla - Prerequisites
- Mastering of subjects Structure of marketing communications, Advertising, Media development and Integrated marketing communication, Public relations
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- After completing the course student will have a clear idea about the work of a spokesperson in the organization - a commercial entity or a public institution. Will be able to analyze the media image of the organization, to assess the strategy of public communication, evaluate the work of a spokespersons or even hold this profession.
- Syllabus
- 1. The position of press secretaries within organisations, objectives and principles of their work 2. Media relations – basic definition 3. The work of a press secretary within media relations 4. Crisis communication and the principle of continuity 5. Principles of written communication which make contact with media and institutions more effective 6. Principles and golden rules of spoken discourse 7. A press secretary as a public figure 8. Media monitoring, screening and audit 9. A press secretary heading an organizational department 10. The history of the press secretary profession 10. The legislation on the work of press secretaries and the ethical codes 12. Discussion about credit studies and concluding the course.
- Literature
- required literature
- ŠVEHLA M., KAŠÍK M.: Tiskový mluvčí, řízená komunikace s veřejností
- BAJČAN, R.: Techniky public relations aneb jak pracovat s médii. Praha: Management Press, 2003, ISBN 80-7261-096-1
- recommended literature
- SVOBODA, V.: Public relations moderně a účinně. Praha: Grada Publishing, 2009. ISBN: ISBN 9788024728667
- FTOREK, J.: Public relations jako ovlivňování mínění. Praha: Grada Publishing, 2007, ISBN 978-80-247-3926-7
- PHILLIPS, D.: Online public relations. Praha Grada Publishing 2004, ISBN 80-247-03068-8
- DOČEKALOVÁ M.: Tvůrčí psaní pro každého. Grada Publishing 2011, ISBN 97880-247-1602-2
- VĚRČÁK, V., GIRGAŠOVÁ J., LIŠKAŘOVÁ, R.: Media Relations není manipulace Praha: Ekopress, 2004, ISBN: 978-80-86119-43-4
- TOMANDL, J.: Jak účinně oslovit média. Bizbooks 2011. 1. vydání, 296 stran. ISBN 9788025134573
- not specified
- Odborné časopisy: Marketing & Media, Strategie
- Teaching methods
- Lectures and seminars in full-time study
- Assessment methods
- Assessment methods: z/ZK(credit, examination, 7 credits): The basic premise is processing credit hour study on the extent of 1 standard pages of text: 1 Analysis of selected media case; 2 Press secretary on the current media market, the possibility of the presentation or other topics. An additional assumption, which is involved in obtaining credit is attendance and active systematic work during the semester. To pass the exam student has to demonstrate speaking skills by answering one thematic question and prepare a short text on a given topic.
- Language of instruction
- Czech
- Follow-Up Courses
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
- Enrolment Statistics (Winter 2016, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/winter2016/N_TiM