N_IB International Business

Vysoká škola finanční a správní
zima 2019
Rozsah
0/2/0. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
Ing. Miroslav Pavlák, Ph.D. (cvičící)
Garance
Ing. Miroslav Pavlák, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková
Rozvrh seminárních/paralelních skupin
N_IB/cRPH: každou lichou středu 14:00–14:44 S35, každou lichou středu 14:45–15:30 S35, každou lichou středu 15:45–16:29 S35, každou lichou středu 16:30–17:15 S35, M. Pavlák
N_IB/vRPH: So 2. 11. 9:45–11:15 S23, 11:30–13:00 S23, So 30. 11. 9:45–11:15 S24, 11:30–13:00 S24, M. Pavlák
Předpoklady
Pre-requisites: Mastering the basics of business management, marketing management and the business relations. The course is conducted entirely in English.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The aim of the subject is to contribute to the orientation of students in the international market issues including the causes and manifestations of globalization and the impact of events of global importance in decision-making in the area of international trade, as well as a good understanding of the linkages and relationships relating to the successful functioning of the international markets. In addition to foreign language terminology acquiring the aim is also to help with techniques of understanding to lectures in a foreign language and students’ own interpretation of the read or otherwise prepared professional topic.
Výstupy z učení
Students who successfully complete this course will: 1. be able to explain and articulate the context of international markets, including the causes and manifestations of globalization 2. be ready to interactively discuss the impact of international trading blocks on the internal and external business relationships 3. master the techniques of understanding the topic in a foreign language and will be able of own interpretation of the written specialised text 4. be able to describe the emerging markets and their impact on the economies and the companies themselves in the EU and the Czech Republic 5. know the basic business barriers, the principle of their functioning, their causes and consequences 6. be able to actively present and work on problems of international human resource management, international teams and expatriation 7. be able to apply specialised terminology in the area of international business, and use it in the expert discussion or business correspondence
Osnova
  • 1. Introduction in international business 2. Global business environment 3. Integration and regional trading blocks 4. Emerging markets 5. Internationalization – multinationalization– globalization 6. Foreign expansion 7. International market analysis and data collection 8. Culture and its role in international business 9. Topical international business challenges 10.The 2012-2020 export strategy of the Czech Republic 11.The international dimension of monetary policy 12.International business summary and prezentation of team semestral projects
Literatura
    povinná literatura
  • PAVLÁK, Miroslav. International business: how to succeed in international markets. Praha: Vysoká škola finanční a správní, 2017. 97 s. ISBN 978-80-7408-157-6.
  • PROCHÁZKA, David, ed. The impact of globalization on international finance and accounting: 18th Annual Conference on Finance and Accounting (ACFA). Cham, Switzerland: Springer, [2018]. Springer proceedings in business and economics. ISBN 978-3-319-68761-
  • SATO, Alexej, Jaroslav HALÍK a Vít HINČICA. International business operations. Prague: Oeconomica, nakladatelství VŠE, 2017. ISBN 978-80-245-2205-0.
    doporučená literatura
  • HILL, Charles W. L. and G. Tomas M. HULT. International Business: Competing in the Global Marketplace. McGraw-Hill Education; 11th edition, 2016. 704 p. ISBN 1259578119.
  • PENG, Mike W. Global Business. South-Western College Pub; 4 edition, 2016. 623p. ISBN 130550089X.
  • STEENKAMP, Jan Benedict. Global brand strategy: world-wise marketing in the age of branding. London: Palgrave Macmillan, 2017. 396 s. 978-1-349-94994-6 (eBook).
  • WILD, John J. and Kenneth L. WILD. International Business: The Challenges of Globalization. Pearson; 8 edition, 2015. 464 p. ISBN 0133867935.
Výukové metody
Classes in the full-time study form will be held on the basis of interactive sessions, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use.
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams.
Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics.
In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Metody hodnocení
Completion CONDITIONS for both full and part-time study form: Active participation in the lectures [= active listening, discussing, reading, analyzing& interpreting of economic articles or case study results, presence at lectures]. Compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester) Knowledge test (knowledge test: written, combination of open and multiple choice questions, expecting brief answers to make it clear if you understand the principles and terminology of international business. 15 questions. To pass the examination student must achieve at least 50% correct answers). Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these criteria the written test will be the subject of knowledge verification. Completion conditions for ISP students are following: 1. to pass an exam test under above mentioned conditions 2. to write a seminar work - a case study concerning a foreign start-up (about 15 pages)
Vyučovací jazyk
Angličtina
Informace učitele
PLEASE NOTE: Some topics may be supplemented by the guest lectures (speakers are usually prominent experts from industry or diplomatic services).
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2011, léto 2012, léto 2013, léto 2014, zima 2014, zima 2015, zima 2016, zima 2017, zima 2018, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.