B_AJA_1 English Language A 1

University of Finance and Administration
Winter 2026
Extent and Intensity
0/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)
Guaranteed by
JUDr. Mgr. Tomislav Potocký, Ph.D.
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The objectives of the course are focused on the practical applicability of graduates. With the support of detailed interactive electronic syllabi available through the internal information system with remote access, students are enabled to engage in deeper study within the framework of autonomous self-directed learning according to their individual educational needs. The specific learning outcomes and thematic focus of the course are defined below.
The course objectives apply to the part-time study programme as well.
Learning outcomes
Course learning outcomes Students will gain the ability to read, understand, analyze, and interpret professional texts, as well as to engage in conversation on the following marketing topics: the marketing mix, SWOT analysis, marketing strategy, and marketing plan.
Furthermore, students will develop habits of independent learning with the support of the instructor and interactive electronic study materials available on the university intranet. This also supports the further self-directed progression of each student in their study of the English language.
The course learning outcomes apply to the part-time study programme as well.
Syllabus
This syllabus is intended for full-time (on-campus) study. Requirements for blended learning (part-time) are specified in the course study materials.
Course content: Professional English in Use – Marketing: Units 1-4
PEIU-M 1 Vocabulary. -- PEIU-M 1 The marketing mix 1: The Ps. -- PEIU-M 1 The marketing mix 1: Marketing a new product, PEIU-M 1 Exercises. -- PEIU-M 2 Vocabulary. -- PEIU-M 2 The marketing mix 2: The four Cs, As and Os. -- PEIU-M 2 The marketing mix 2: AIDA, -- PEIU-M 2 Exercises. -- PEIU-M 3 Vocabulary. -- PEIU-M 3 SWOT analysis. -- PEIU-M 3 SWOT analysis and marketing strategy. -- PEIU-M 3 Exercises. -- PEIU-M 4 Vocabulary. -- PEIU-M 4 Marketing strategy and the marketing plan. -- PEIU-M 4 Developing the marketing plan, PEIU-M 4 Exercises. -- PEiU-M: REVISION Units 1-4 (topics and vocabulary).
Literature
    required literature
  • Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    recommended literature
  • HARDING, Keith a Rachel APPLEBY. International Express Pre-Intermediate Third Edition: Student's Book with Pocket Book and DVD-Rom. Oxford: Oxford University Press, 2014. ISBN I9780194597852
Teaching methods
The course is conducted as self-directed autonomous learning using electronic study materials in the Information System (Course Study Guide) with the possibility of consultations with the instructor on-site (to be specified at the beginning of the Winter Semester 2025).
Assessment methods
Course completion: The course is completed with a credit. The credit certifies the fulfilment of the required study obligations.
The condition for awarding the credit is a 60% success rate in the credit test (achieving at least 30 points out of 50).
Language of instruction
Czech
Follow-Up Courses
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024, Winter 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2026/B_AJA_1