VSFS:B_AAJ_5 English Language A 5 - Course Information

B_AAJ_5 English Language A 5

Extent and Intensity

0/3. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Eva Arientová (seminar tutor)
Mgr. Adéla Bergrová (seminar tutor)
Mgr. Slavěna Brownová (seminar tutor)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Dagmar Prosková (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AAJ_5/uM11KL: Tue 2. 10. 17:30–19:00 K205, 19:15–20:45 K205, Tue 16. 10. 15:45–17:15 K205, 17:30–19:00 K205, Tue 30. 10. 17:30–19:00 K205, 19:15–20:45 K205, Tue 13. 11. 17:30–19:00 K205, 19:15–20:45 K205, L. Knihová
B_AAJ_5/uM11PH: Tue 9. 10. 14:00–15:30 E222, 15:45–17:15 E222, Tue 30. 10. 14:00–15:30 E222, 15:45–17:15 E222, Tue 20. 11. 14:00–15:30 E222, 15:45–17:15 E222, Tue 11. 12. 14:00–15:30 E222, 15:45–17:15 E222, E. Arientová
B_AAJ_5/uM12KL: Tue 9. 10. 14:00–15:30 K205, 15:45–17:15 K205, Tue 23. 10. 17:30–19:00 K205, 19:15–20:45 K205, Tue 6. 11. 17:30–19:00 K205, 19:15–20:45 K205, Tue 27. 11. 17:30–19:00 K205, 19:15–20:45 K205, L. Knihová
B_AAJ_5/uM12PH: Tue 9. 10. 14:00–15:30 E124, 15:45–17:15 E124, Tue 30. 10. 14:00–15:30 E124, 15:45–17:15 E124, Tue 20. 11. 14:00–15:30 E124, 15:45–17:15 E124, Tue 11. 12. 14:00–15:30 E124, 15:45–17:15 E124, E. Dudrová
B_AAJ_5/vM21PH: Sat 6. 10. 9:45–11:15 E225, 11:30–13:00 E225, Sat 20. 10. 9:45–11:15 E225, 11:30–13:00 E225, Sat 24. 11. 9:45–11:15 E225, 11:30–13:00 E225, Sat 5. 1. 9:45–11:15 E225, 11:30–13:00 E225, L. Knihová
B_AAJ_5/vM22PH: Sat 6. 10. 9:45–11:15 E304, 11:30–13:00 E304, Sat 20. 10. 9:45–11:15 E304, 11:30–13:00 E304, Sat 24. 11. 9:45–11:15 E304, 11:30–13:00 E304, Sat 5. 1. 9:45–11:15 E304, 11:30–13:00 E304, M. Pospíšilová
B_AAJ_5/vM23PH: Sat 6. 10. 11:30–13:00 E227, 14:00–15:30 E227, Sat 20. 10. 11:30–13:00 E227, 14:00–15:30 E227, Sat 24. 11. 9:45–11:15 E227, 11:30–13:00 E227, Sat 5. 1. 9:45–11:15 E227, 11:30–13:00 E227, A. Bergrová
B_AAJ_5/vM24PH: Sat 6. 10. 11:30–13:00 E122, 14:00–15:30 E122, Sat 20. 10. 11:30–13:00 E122, 14:00–15:30 E122, Sat 24. 11. 9:45–11:15 E122, 11:30–13:00 E122, Sat 5. 1. 9:45–11:15 E122, 11:30–13:00 E122, E. Arientová
B_AAJ_5/v1AMMO: Fri 5. 10. 15:30–17:00 M25, 17:15–18:45 M25, Fri 19. 10. 13:45–15:15 M25, 15:30–17:00 M25, Fri 23. 11. 15:30–17:00 M25, 17:15–18:45 M25, Fri 7. 12. 15:30–17:00 M25, 17:15–18:45 M25, V. Džambasov
B_AAJ_5/v2AMMO: Fri 5. 10. 15:30–17:00 M16, 17:15–18:45 M16, Fri 19. 10. 13:45–15:15 M16, 15:30–17:00 M16, Fri 23. 11. 15:30–17:00 M16, 17:15–18:45 M16, Fri 7. 12. 15:30–17:00 M16, 17:15–18:45 M16, Š. Hronová
B_AAJ_5/1AMMO: Tue 10:30–11:14 M16, Tue 11:15–12:00 M16, Tue 12:15–12:59 M16, Š. Hronová
B_AAJ_5/14APH: Mon 8:45–9:29 E123, Mon 9:30–10:15 E123, Mon 10:30–11:14 E123, D. Prosková
B_AAJ_5/15APH: Thu 8:45–9:29 E222, Thu 9:30–10:15 E222, Thu 10:30–11:14 E222, E. Arientová
B_AAJ_5/16APH: Mon 11:15–12:00 E222, Mon 12:15–12:59 E222, Mon 13:00–13:45 E222, P. Duplinská
B_AAJ_5/17APH: Mon 11:15–12:00 E123, Mon 12:15–12:59 E123, Mon 13:00–13:45 E123, D. Prosková
B_AAJ_5/18APH: Wed 14:00–14:44 E126, Wed 14:45–15:30 E126, Wed 15:45–16:29 E126, M. Pospíšilová
B_AAJ_5/19APH: Mon 11:15–12:00 E124, Mon 12:15–12:59 E124, Mon 13:00–13:45 E124, S. Brownová
B_AAJ_5/2AMMO: Wed 8:45–9:29 M16, Wed 9:30–10:15 M16, Wed 10:30–11:14 M16, Š. Hronová
B_AAJ_5/20APH: Mon 8:45–9:29 E124, Mon 9:30–10:15 E124, Mon 10:30–11:14 E124, S. Brownová
B_AAJ_5/21APH: Thu 8:45–9:29 E122, Thu 9:30–10:15 E122, Thu 10:30–11:14 E122, M. Pospíšilová
B_AAJ_5/3AMMO: Wed 11:15–12:00 M23, Wed 12:15–12:59 M23, Wed 13:00–13:45 M23, Z. Šimonová

Prerequisites

Successful completion of B_AAJ_4.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topics (authentic language presentation) + key professional English language topics (facilitating the initical stages of economic and professional English, i.e. marketing English).The key topics are the marketing mix, SWOT analysis, marketing strategy and the marketing plan, marketing ethics, the market environment, legal aspects of marketing, research, new product development, and brainstorming. The course objectives are valid for part-time students as well.

Syllabus

This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: Level A: 1-3 IE-UI: Unit 1 - Tense review - Present simple and present continuous, action and state verbs. Talking about achievement, listening, p. 6 ; PEiU-M: Units 1, 2 - The marketing mix 1, The marketing mix 2; Presenting in English - tutorial 1 4-6 IE-UI: Unit 1 - Tense review - Past simple and past continuous, reading, p.8; PEiU-M: Unit 3 - SWOT analysis; Presenting in English – tutorial 2 7-9 IE-UI: Unit 1 - Achievement vocabulary – prefixes, p.10; PEiU-M: Unit 4 - Marketing strategy and the marketing plan; Students’ presentations. 10-12 IE-UI: Unit 1 - Tense review - Present perfect and past simple; PEiU-M; Unit 5 - Marketing ethics; Students’ presentations. 13-15 IE-UI: Unit 1 - Levels of formality, p.12, IE-UI: Unit 1 - Making suggestions on the phone, p.14 – 15; PEiU-M: Units 6,7 - The market environment, Legal aspects of marketing; Students’ presentations. 16-18 IE-UI: Unit 2 - Present perfect simple and present perfect continuous; PEiU-M: Units 8, 9 - Research 1, Research 2; Students’ presentations. 19-21 IE-UI: Unit 2 - Talking about motivation, reading, p.16.; PEiU-M: Units 10, 11 - New product development 1, New product development 2; Students’ presentations. 22-24 IE-UI: Unit 2 - Talking about motivation, reading, p.16; PEiU-M: Units 10, 11 - New product development 1, New product development 2; Students’ presentations. 25-27 IE-UI: Unit 2 - Motivation vocabulary (word building), p.20 – 21; PEiU-M: Unit 12 – Brainstorming; Students’ presentations. 28-30 IE-UI: Unit 2 - Past simple and past perfect; Jobs. Sentence stress. Signalling, p.22 – 23; Communicating by phone – phoning potential contacts, p.24 – 25. Vocabulary revision PEIU-M Units 1-6; Students’ presentations. 31-33 Reported speech – revision (TM - Teacher´s materials); IE-UI: Review unit A: p. 26 – 27, Revision of grammar and vocabulary. Vocabulary revison PEIU-M Units 7-12; Students’ presentations. 34-36 Grammar and vocabulary revision(TM); Final test knowledge assessment (TM) Úroveň B/Level B - obsah cvičení: 1-3 Time for a break – passives (IE-I, U5) – reading, listening. Presenting in English – tutorial 1 4-6 Personal finance (BViU_I, U35) – reading and text comprehension, Leisure and fitness, reading, speaking. Presenting in English – tutorial 2 7-9 Using mobile phones - listening, speaking. Financial centres (BViU_I, U36) – reading and text comprehension. Review passives. Students’ presentations. 10-12 Home and away – past simple, past continuous, past perfect (IE_I, U6), listening. Students’ presentations. 13-15 Trading (BViU_I, U37) – reading and text comprehension. Past simple, past continuous, past perfect. Students’ presentations. 16-18 Personal management, Positive change – reading, gerunds file, Gap year – listening, speaking. Students’ presentations. 19-21 Indicators I (BViU_I, U38). Requests and offers – listening, speaking. Review Narrative tenses. Students’ presentations. 22-24 Bridging the culture gap – modals (IE_I, U7), listening. Students’ presentations. 25-27 Indicators II (BViU_I, U39) – reading and text comprehension. San Francisco, listening, reading. British and American English. Students’ presentations. 28-30 International Outsourcing, Giving talks and presentations – listening, speaking. Students’ presentations. 31-33 Wrongdoing and corruption (BViU_I, U40) – reading and text comprehension. Review modals. Students’ presentations. 34-36 Revision of grammar and business vocabulary

Literature

required literature
• Farrall C., Lindsley M.: Professional English in Use – Marketing, Cambridge University Press, 2008.
• Harding, K., Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Student’s Book + Pocket Book and MultiROM, OUP, 2007. ISBN 978 0 19 455500 5
• ÚROVEŇ B: MASCULL, Bill. Business vocabulary in use: intermediate. 2nd ed. New York: Cambridge University Press, 2010, 176 p. ISBN 978-0-521-74862-9.

recommended literature
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Hewings M.: Advanced Grammar in Use, Cambridge University Press. 2005. ISBN 0-521-61403-1.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.

Assessment methods

FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3. PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the students verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him/her. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 8-6 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 6 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• B_AAJ_6 English Language A 6

Further Comments

The course can also be completed outside the examination period.

• Enrolment Statistics (recent)
  
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