NA_Lob Lobbying

Vysoká škola finanční a správní
léto 2013
Rozsah
2/0. 6 hodin KS/semestr. 3 kr. Ukončení: z.
Vyučující
Ing. Mgr. Alena Mastantuono (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
Ing. Mgr. Alena Mastantuono
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Mgr. Dina Riegerová
Rozvrh seminárních/paralelních skupin
NA_Lob/pBMPH: St 6. 2. 10:30–13:45 S13, Čt 7. 2. 10:30–13:45 S13, St 6. 3. 10:30–13:45 S13, Čt 7. 3. 10:30–13:45 S13, Po 29. 4. 10:30–13:45 S13, Út 30. 4. 10:30–13:45 S13, A. Mastantuono
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
Defending of commercial and public interests at national and EU level.
• Students will be able to understand and explain the general definitions such as democratic deficit, public relations, civil society, corporations and social dialog.
• Pillars of the subject are following: basic definitions, national and EU structures functioning, EU law and lobbyists´ strategies. Special attention will be given to the business lobbying towards the EU and public institutions.
• Preparations of position documents, strategies and deep analysis of a concrete case.
Osnova
  • 1. National and EU institutions and their role.
  • 2. Introduction to the decision-making process.
  • 3. Inter-institutional relations.
  • 4. Stakeholders.
  • 5. Role of business organizations.
  • 6. Business lobbying.
  • 7. Social dialog.
  • 8. Comitology.
  • 9. Lobbying strategies.
  • 10. Communication and public relations.
  • 11. Codes of conduct.
  • 12. Case study
Literatura
    povinná literatura
  • GUÉGUEN, Daniel. European lobbying. 2nd ed. 140 s. ISBN 978-293-0409-061.
    doporučená literatura
  • Guéguen D.: The new practical guide to the EU labyrinth, 10th Edition, Europolitics, 2008. ISBN 978-2-9600729-4-5
  • R. Corbett, F. Jacobs, M. Shackleton: The European Parliament, 7th Edition, John Harper Publishing, 2007. ISBN 978-0-9551144-7-2
  • SCHENDELEN, M. Machiavelli in Brussels: the art of lobbying the EU. 2nd, fully updated ed. Amsterdam: Amsterdam University Press, 2005, 380 s. ISBN 90-535-6805-0.
  • D. Spence with G. Edwards: The European Commission, John Harper Publishing, 2006. ISBN 0-9543811-8-1
  • M. Westlake and D. Galloway: The Council of the European Union, 3rd Edition, John Harper Publishing, 2006. ISBN 0-955 11 44 –6-2
Výukové metody
PS: (Present students) 2 hours per week (2/0); KS: (Combined students) 6 hours lectures. Lectures for present studies will be split into theoretical as well as practical part with examples from the ground.
Theoretical parts will be always explained on practical examples. Lectures will be of interactive form that requires a minimum of preparedness of students. It will also allows a good quality of lectures as students will be able to discuss on a given topics. This helps for better understanding of students, how the interests of different stakeholders, namely towards the EU institutions, can be defended. Even more interactive form of study is applied in KS.
Metody hodnocení
Students prepare a lobbyist strategy on given topic following defined rules published on the Informative system of VŠFS and explained during lecturing.
The course Lobbying will be completed by a credit („zápočet“) following successful completion of written tests (60 % of points min)on topics tackled within the course. The above topics will especially be: Czech and EU legislative process, EU institutions, lobbying in the Czech Republic and the EU, business lobbying, strategies and tactics of lobbying.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
a0.
Předmět je zařazen také v obdobích léto 2011, léto 2012, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.