NA_Lob Lobbying

Vysoká škola finanční a správní
léto 2016
Rozsah
2/0. 6 hodin KS/semestr. 3 kr. Ukončení: z.
Vyučující
Ing. Ivan Jukl, MBA (cvičící)
Mgr. Hana Zmítková (cvičící)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
NA_Lob/pBMPH: každé sudé pondělí 10:30–11:14 S23, každé sudé pondělí 11:15–12:00 S23, každé sudé pondělí 12:15–12:59 S23, každé sudé pondělí 13:00–13:45 S23, kromě Po 8. 2. ; a Po 11. 4. 15:45–17:15 S23, 17:30–19:00 S23, I. Jukl
Předpoklady
General overview, willingness to learn, to think and to communicate. Active participation (min. 2/3) in the lectures is required.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
Defending of commercial and public interests at national and EU level.
• Students will be able to understand and explain the general definitions such as lobbying, advocacy, public relations, fundraising, they will be able to set up strategy, prepare stakeholder mapping and have overview how EU is working. They will understand difference between EU and US regarding lobbying.
• Pillars of the subject are following: basic definitions, national and EU structures functioning, EU law and lobbyists´ strategies. Special attention will be given to the business lobbying towards the EU and public institutions.
• Preparations of position documents, strategies and deep analysis of a concrete case.
Osnova
  • 1. Introduction into Lobbying and Advocacy.
  • 2. EU institutions and their role, introduction to the decision-making process, comitology.
  • 3. Decision-making process in Czech republic and lobbying.
  • 4. Public relations and communication.
  • 5. Stakeholders and their mapping.
  • 6. Lobbying strategies.
  • 7. Fundraising.
  • 8. Czech non-profit organizations and lobbying
  • 9. Lobbying in USA.
  • 10. Communication and public relations.
  • 11. Codes of conduct.
  • 12. Case study
Literatura
    povinná literatura
  • GUÉGUEN, Daniel. European lobbying. 2nd ed. 140 s. ISBN 978-293-0409-061.
    doporučená literatura
  • D. Spence with G. Edwards: The European Commission, John Harper Publishing, 2006. ISBN 0-9543811-8-1
  • SCHENDELEN, M. Machiavelli in Brussels: the art of lobbying the EU. 2nd, fully updated ed. Amsterdam: Amsterdam University Press, 2005, 380 s. ISBN 90-535-6805-0.
  • Guéguen D.: The new practical guide to the EU labyrinth, 10th Edition, Europolitics, 2008. ISBN 978-2-9600729-4-5
  • R. Corbett, F. Jacobs, M. Shackleton: The European Parliament, 7th Edition, John Harper Publishing, 2007. ISBN 978-0-9551144-7-2
  • M. Westlake and D. Galloway: The Council of the European Union, 3rd Edition, John Harper Publishing, 2006. ISBN 0-955 11 44 –6-2
Výukové metody
PS: (Present students) 2 hours per week (2/0); KS: (Combined students) 6 hours lectures. Lectures for present studies will be split into theoretical as well as practical part with examples from the ground.
Theoretical parts will be always explained on practical examples. Lectures will be of interactive form that requires a minimum of preparedness of students. It will also allows a good quality of lectures as students will be able to discuss on a given topics. This helps for better understanding of students, how the interests of different stakeholders, namely towards the EU institutions, can be defended. Even more interactive form of study is applied in KS.
Metody hodnocení
The course Lobbying will be completed by a credit („zápočet“) following successful completion of two major criteria: - 2/3 active participation in lectures base on presence (discussing, doing exercises, pre-reading, interpreting, defending standpoints etc.) - short written test to prove basic knowledge in Lobbying on topics tackled within the course. If these two criteria are not fulfilled for any reason (and also in case of ISP) the double size test will be applied to get the credit. The topics will especially be: Czech and EU legislative process, EU institutions, lobbying in the Czech Republic and the EU, business lobbying, strategies and tactics of lobbying.
Vyučovací jazyk
Angličtina
Informace učitele
The lecturer IVAN JUKL is the person with rich experience in institutional as well as business lobbying. He used to help Czech companies to do business successfully at the Scandinavian markets, he is former General Director of Czech Trade (govt agency supporting export) and these days he works in managerial position for Czech Ministry of Foreign Affairs. Ragerding the course Lobbying please do follow the literature recommended in this Syllabus as well as interesting tips for reading provided during lectures. Most of the materials presented at the lectures will be provided to you in IS (course file). All the best!
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2011, léto 2012, léto 2013, léto 2014, léto 2015, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.