VSFS:N_AJ_4 English Language 4 - Course Information

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 11. 3. 15:45–17:15 S32, 17:30–19:00 S32, Tue 1. 4. 15:45–17:15 S32, 17:30–19:00 S32, Tue 15. 4. 15:45–17:15 S32, 17:30–19:00 S32, V. Žbelová
N_AJ_4/uM12PH: Tue 11. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 1. 4. 15:45–17:15 S33, 17:30–19:00 S33, Tue 15. 4. 15:45–17:15 S33, 17:30–19:00 S33, P. Duplinská
N_AJ_4/uM13PH: Tue 25. 2. 15:45–17:15 S33, 17:30–19:00 S33, Tue 18. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 15. 4. 15:45–17:15 S34, 17:30–19:00 S34, J. Horynová
N_AJ_4/uM14PH: Tue 25. 2. 15:45–17:15 S35, 17:30–19:00 S35, Tue 18. 3. 15:45–17:15 S34, 17:30–19:00 S34, Tue 15. 4. 15:45–17:15 S23, 17:30–19:00 S23, H. Zemanová
N_AJ_4/vM11KL: Fri 14. 2. 17:15–18:45 K311, Fri 28. 2. 13:45–15:15 K311, 15:30–17:00 K311, Fri 28. 3. 17:15–18:45 K311, Fri 4. 4. 15:30–17:00 K311, 17:15–18:45 K311, P. Krulišová
N_AJ_4/vM21PH: Fri 14. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 14. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 11. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_4/vM22PH: Fri 14. 2. 12:00–13:30 S32, 13:45–15:15 S32, Fri 14. 3. 12:00–13:30 S32, 13:45–15:15 S32, Fri 11. 4. 12:00–13:30 S32, 13:45–15:15 S32, K. Jones-Newton
N_AJ_4/vM23PH: Fri 14. 2. 12:00–13:30 S34, 13:45–15:15 S34, Fri 14. 3. 12:00–13:30 S34, 13:45–15:15 S34, Fri 11. 4. 12:00–13:30 S34, 13:45–15:15 S34, P. Duplinská
N_AJ_4/v1AMMO: Fri 21. 2. 13:45–15:15 M16, Fri 7. 3. 13:45–15:15 M16, Fri 21. 3. 15:30–17:00 M16, 17:15–18:45 M16, Fri 4. 4. 15:30–17:00 M16, 17:15–18:45 M16, Š. Hronová
N_AJ_4/1AMMO: Tue 12:15–12:59 M23, Tue 13:00–13:45 M23, Z. Šimonová
N_AJ_4/1APH: Thu 10:30–11:14 S36, Thu 11:15–12:00 S36, L. Knihová
N_AJ_4/2APH: Thu 10:30–11:14 S33, Thu 11:15–12:00 S33, J. Horynová
N_AJ_4/3APH: Thu 12:15–12:59 S33, Thu 13:00–13:45 S33, J. Horynová
N_AJ_4/4APH: Thu 8:45–9:29 S33, Thu 9:30–10:15 S33, J. Horynová
N_AJ_4/5APH: Wed 8:45–9:29 S13, Wed 9:30–10:15 S13, M. Ďurica
N_AJ_4/6APH: Wed 8:45–9:29 S33, Wed 9:30–10:15 S33, J. Horynová

Prerequisites

Successful completion of N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction. PEIU-M 44 Types of logos. Logo design. Typeface. Exercises. IE-UI, Unit A Tense review. Levels of formality. 3-4 IE-UI, Unit A Signalling. Initial suggestions. Skills (L/R/W/S) – teacher´s choice. PEIU-M 45 Materials and containers. Describing packaging. Exercises. 5-6 PEIU-M 46 Corporate communications. Corporate values and identity. Tools of corporate communication. Exercises. 7-8IE-UI, Unit B Articles. Talking about the future. Linking words. Phone konference. Offering, accepting, declining. Skills (L/R/W/S) – teacher´s choice. 9-10 PEIU-M 47 Public relations. Media relations. Lobbying. Inside and outside lobbying. Exercises. 11-12 PEIU-M 48 Event and sports sponsorship. Types of sponsorship. Exercises. 13-14 IE-UI, Unit C Narrative tenses. Modal verbs. Being concise and clear. Discriminating sounds. Chairing a meeting. Making arrangements. Vocabulary. Skills (L/R/W/S) – teacher´s choice.15-16 PEIU-M 49 Crisis communication. A crisis communication case study. Exercises.17-18 IE-UI, Unit D Conditionals (zero, first, second, third). Past modals. Building a relationship. Claryfying. Giving and reacting to bad news. Proposing solutions. Vocabulary section. 19-20PEIU-M 50 Corporate blogging. Blogging basics. Blogs as a marketing tool. Exercises. 21-22 IE-UI, Unit E Defining and non-defining relative clauses. Regrets and wishes. Passives. Wrapping up an reviewing a project. Presenting key information. Expressing appreciation and disapproval. 23-24 Final revision. End of the course activities. Evaluations. Poznámka: Teacher´s choice: complementary materials IE-UI Files – additional activities Intelligent Business – Video Resource Book (Parts 4-5) English Grammar in Use, Advanced English Grammar in Use Magazine, newspaper and web articles or listening activities corresponding with the above topics.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.

recommended literature
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0, (dále jen IB- VRB)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: 0.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (Summer 2014, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2014/N_AJ_4