VSFS:N_AJ_4 English Language 4 - Course Information

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 10. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 10. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 7. 4. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_4/uM12PH: Tue 10. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 10. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 7. 4. 14:00–15:30 S13, 15:45–17:15 S13, J. Horynová
N_AJ_4/uM13PH: Tue 10. 2. 14:00–15:30 S14, 15:45–17:15 S14, Tue 10. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 7. 4. 14:00–15:30 S14, 15:45–17:15 S14, P. Duplinská
N_AJ_4/vMMO: Fri 13. 2. 15:30–17:00 M23, Fri 27. 2. 15:30–17:00 M23, Fri 13. 3. 13:45–15:15 M23, 15:30–17:00 M23, Fri 27. 3. 15:30–17:00 M23, Fri 10. 4. 15:30–17:00 M23, Z. Šimonová
N_AJ_4/vM21PH: Fri 20. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 20. 3. 17:15–18:45 S33, 19:00–20:30 S33, Fri 3. 4. 13:45–15:15 S33, 15:30–17:00 S33, L. Knihová
N_AJ_4/vM22PH: Fri 20. 2. 12:00–13:30 S34, 13:45–15:15 S34, Fri 20. 3. 15:30–17:15 S34, 17:15–18:45 S34, Fri 3. 4. 13:45–15:15 S14, 15:30–17:00 S14, J. Horynová
N_AJ_4/vM23PH: Fri 6. 2. 13:45–15:15 S33, 15:30–17:00 S33, Sat 21. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 21. 3. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_4/vM24PH: Fri 6. 2. 13:45–15:15 S24, 15:30–17:00 S24, Sat 21. 2. 9:45–11:15 S14, 11:30–13:00 S14, Sat 21. 3. 14:00–15:30 S14, 15:45–17:15 S14, J. Horynová
N_AJ_4/1MMO: each even Monday 15:45–16:29 M16, each even Monday 16:30–17:15 M16 and each odd Tuesday 12:15–12:59 M16, each odd Tuesday 13:00–13:45 M16, Š. Hronová
N_AJ_4/1MPH: Thu 14:00–14:44 S33, Thu 14:45–15:30 S33, L. Knihová
N_AJ_4/2MPH: Thu 14:00–14:44 S23, Thu 14:45–15:30 S23, M. Ďurica
N_AJ_4/3MPH: Wed 12:15–12:59 S33, Wed 13:00–13:45 S33, P. Duplinská
N_AJ_4/4MPH: Wed 12:15–12:59 S13, Wed 13:00–13:45 S13, M. Pospíšilová

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision CREDIT TEST

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (Summer 2015, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2015/N_AJ_4