VSFS:BA_IBR Inter. Business Relations - Informace o předmětu

BA_IBR International Business Relations

Rozsah

0/2/0. 8 hodin KS/semestr. 5 kr. Ukončení: zk.

Vyučující

Mgr. Jiří Amler (cvičící)
Mgr. Ing. Miroslav Jurásek, Ph.D. (cvičící)

Garance

Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.

Rozvrh seminárních/paralelních skupin

BA_IBR/cBMCPH: Út 15:45–16:29 E225, Út 16:30–17:15 E225, kromě Út 17. 4. ; a Út 3. 4. 17:30–18:15 E225, Út 10. 4. 17:30–18:15 E225, J. Amler
BA_IBR/cBMPH: Čt 14:00–14:44 E223, Čt 14:45–15:30 E223, M. Jurásek

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

After completing the course the student is well versed in the practice of international trade and the trade relations, including current trends in global markets, which can not be in today's globalized world avoided. Students will clarify key concepts and clarify the current structure and organization of Czech foreign trade, will pay attention to the information on the practical implementation of international business. The student can define risks specific to the implementation of foreign operations at the enterprise level. Students will understand the current issues of European integration, and the overall problems of the world economy in connection with the ongoing globalization. Students will study, in currently the strongest integration groupings (such as ASEAN, NAFTA, EU, etc.) and their impact on international trade, and the position of the Czech Republic in the world economy. Students will be able to see potential competitive advantages of the Czech Republic (and Europe) and its companies in the future, in the context of developments in emerging territories (emerging) markets such as Asia, the BRIC countries, etc.The course is taught by leading experts from practice with excellent experience in foreign trade and international relations

Osnova

• 1.Clarification of basic concepts and specifications of the current structure and organization of Czech foreign trade. IB basic indicators - balance of trade / payment.
• 2.International business in practice.International business importance and influences, differences from domestic trading. Territorial / commodity structure of IB.
• 3.Implementation risks of foreign operations at the enterprise level. Factors influencing the IB environment (Political, Economic, Technological). The impact of globalization on international business and the position of the Czech Republic in the world economy.
• 4. Internationalization and Globalization. Drivers of Internationalization. Categories of goods traded internationally. Motives for foreign expansion (microeconomic view). Entry modes and business activities in IB (export, import, contractual, investment activities, FDI). Team work on the semestral project.
• 5.Culture and its role in international business. Cultural elements and multi-culture communication. Negotiation and successful presentation of business results in the international environment.
• 6. Hofstede’s five dimensions of culture differences. Team work on the semestral project.
• 7.Business territories, international business zones. Emerging markets, newly industrialized countries.Data collection and their selection in the international environment.
• 8. Methods of international market research, and linkage to competition analysis and the analysis of the inner environment of a company. Team work on the semestral project and prezentations.
• 9. Asessing international trade barriers. Economic integration and stages. The strongest integration groupings (such as ASEAN, NAFTA, EU, etc.). BRICS.
• 10. Impact of economic integration on micro environment (companies). Team work on the semestral project and prezentations.
• 11. Orientation in international business relations.Personal preconditions for working in international business.
• 12.International business relations knowledge summary and evaluation. Presentation of team business work results. Některá témata mohou být doplněna tzv. hostovskými přednáškami (přednášejícími jsou významní experti z praxe). / Some of the topics may supplemented by guest lectures (the lecturers are normally experts from the companies or lecturers from foreign universities).

Literatura

povinná literatura
• HILL, Charles W.L. Global business today: seventh edition. 7th edition. New York: McGraw-Hill Irwin, c2011. ISBN 978-0-07-813721-1.
• WALL, Stuart a Dr. Bronwen REES. International Business: A First Course. 2009. info

doporučená literatura
• GRIFFIN, Ricky W. a Michael W. PUSTAY. International business. 6th ed. Boston: Pearson Education, c2010. ISBN 978-0-13-507227-1.
• WILD, J., Wild, K. a J. HAN. International business: the challenges of globalization. 4th ed. : Pearson, Upper Saddle River, 2008.
• SATO, Alexej a Jaroslav HALÍK. International business operations. Praha: Oeconomica, 2014. ISBN 978-80-245-2053-7.
• HOFSTEDE, Gert Jan. Culture´s consequences: comparing values, behaviors, institutions, and organizations across nations. 2nd ed. Thousand Oaks, Kalif.: Sage Publications, c2001. ISBN 0-8039-7324-1.
• BROWAEYS, Marie-Joëlle a Roger PRICE. Understanding cross-cultural management. Harlow: Pearson Education, 2008. ISBN 978-0-273-70336-5.
• SUDER, Gabriele. Doing Business in Europe. ISBN 9781412918473
• FISHER, Colin a Alan LOVELL. Business ethics and values: individual, corporate and international perspectives. 3rd ed. Harlow: Pearson Education, 2009. ISBN 978-0-273-71616-7.

Výukové metody

Classes in the full-time study form will be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use. The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part (reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint). Part of the lessons may be also designed as a preparation of the team presentation project. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Přednášky budou zpravidla obsahovat přednáškovou část (teorie, nové poznatky včetně praktických příkladů) a praktickou část (čtení ekonomických článků a jejich stručná interpretace s cílem zajištění porozumění odbornému textu a schopnosti jeho interpretace včetně argumentace a obhájení stanoviska). Součástí přednášky může být též část koncipovaná jako příprava týmového semestrálního projektu. Výuka v kombinovaném studiu bude probíhat formou řízené konzultace, kdy je vedle zhuštěné prezentace tématu předpokládáno též předchozí samostudium, aby byla možná následná konzultace. V denním i kombinovaném studiu bude každé téma prezentováno (v detailní či zhuštěné formě – podle typu studia) vyučujícím s využitím PPT prezentace, a následováno diskusí.

Metody hodnocení

The course BA_IBR is finished by EXAM. Full-time study – criteria for the course completion: 1. active participation in lectures (75%) and active individual involvement at the lessons 2. successful presentation of the semester specialized project Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these criteria the written test will be the subject of knowledge verification. The written test consists of approximately 15-20 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers. Part-time study – criteria for the course completion: 1. active participation in guided consultation (75%) 2. active individual involvement at the sessions, quality of previous reading and preparation and discussion Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these conditions the test will be the subject of knowledge verification. The written test consists of approximately 15-20 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers.

Vyučovací jazyk

Angličtina

Informace učitele

Některá témata mohou být doplněna tzv. hostovskými přednáškami (přednášejícími jsou významní experti z praxe).
/ Some of the topics may be supplemented by guest lectures (the lecturers are normally experts from the companies or lecturers from foreign universities).
Pre-requisites: Mastering the basic of business relations, business management, marketing management and good general commercial and political overview.
CRITERIA for the course COMPLETION: 1. active PARTICIPATION in lectures (75%) and active individual involvement at the lessons (student receives a ceratain number of points) 2. successful TEAM PROJECT PRESENTATION (semester specialized project based on which student receives a ceratain number of points - depending on quality of the team project and the quality of his/her presentation). Based on these criteria (and the number of total points) an individual GRADE will be offered to the student at the end of the course. 3. If student does not agree with the grade offered or in case of failure to meet these criteria the WRITTEN TEST will be the subject of knowledge verification. The written test consists of approximately 15 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers.

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