BA_IBR International Business Relations

Vysoká škola finanční a správní
zima 2015
Rozsah
2/0. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
Ing. Pavla Břečková, Ph.D. (cvičící)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
BA_IBR/pBMPH: každou lichou středu 8:45–9:29 E123, každou lichou středu 9:30–10:15 E123, každou lichou středu 10:30–11:14 E123, každou lichou středu 11:15–12:00 E123, P. Břečková
Předpoklady
Zvládnutí základů obchodních vztahů, řízení podniku, marketingového řízení a všeobecný obchodně-politický přehled.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
At the end of this course the student: - Will be able to understand the issues of the international market, including the causes and manifestations of globalization and the impact of happenings of global importance on business relations - Understands the links in the international business relations - Will be able to evaluate the influence of economic, technological and political happenings on international business relations - Will be able to clarify basic terms in international business relations and define the major business integration groupings - Understand the moves in international business relations in connection with opening and development of global emerging markets - On the micro-economic level he/she will be able to explain the pros and cons coming up from the international business involvement and to explain the role of culture in international business - Will be able to describe in detail the business and political issues in the EU
Osnova
  • 1) Clarification of basic concepts of international business. International business importance and influences. Basic indicators in international trade - balance of trade / balance of payment. Reasons for involvement in international business, benefits and threats. Relations. 2) International business in practice. Differences from domestic trading. Territorial / commodity structure of IB. Comparative advantage, free trade / economy, convertibility of currency. Protectionism and liberalism. Team work on the semestral project 3) Evaluation of foreign operations and forces at the macroeconomic level. Factors influencing the IB environment (Political, Economic, Technological). The impact of globalization on international business and the position of the Czech Republic in the world economy. 4) Economic integration and stages. The strongest integration groupings (such as ASEAN, NAFTA, EU, etc.). BRICS. Orientation in international business relations. Impact of economic integration on micro environment (companies). Topical international business challenges and trends. Team work on the semestral project. 5) European Union, enlargement process, topical issues. DCFTA. Countries in transition process, applying for EU membership. Position of the Czech Republic within this integration structure. Benefits and limitations. 6) Topical issues in international business relations (TTIP). GATT-WTO. Impact of economic integration on micro environment (companies). Emerging markets, their specifics. Team work on the semestral project and prezentations. Team work on the semestral project. 7) Internationalization and Globalization. Drivers of Internationalization. Categories of goods traded internationally. Motives for foreign expansion – proactive and reactive (microeconomic view). 8) Entry modes and business activities in IB (export, import, contractual, investment activities, FDI). Team work on the semestral project. 9) Basic market analysis, methods of international market research, business territories, international business zones. Data collection and their selection in the international environment. 10) Role of business relations, principle, impact on the international trade regimes. Barriers in international trade. Policy instruments (autonomous, contractual). Tariff and Non-tariff measures. Team work on the semestral project. 11) Role of culture international business. Key cultural elements with impact on business. Multi-culture communication. Social aspect of culture in some markets, social stratification. Five dimensions of culture differences (Hofstede). Expatriation – issues. Team work on the semestral project and prezentation of teams. 12) International Business Relations knowledge summary and evaluation, presentation of team business work results. Team work on the semestral project and prezentation of teams.
Literatura
    povinná literatura
  • SUDER, Gabriele. Doing Business in Europe. ISBN 9781412918473
  • CIHELKOVÁ, E. a kol. Světová ekonomika: obecné trendy rozvoje. Praha: C. H. Beck, 2009. 273 s. ISBN 978-80-7400-155-0.
    neurčeno
  • HILL, Charles, W., L. Global Business Today. 7th edition. McGraw-Hill/Irwin, 2011. info
  • WILD, J., Wild, K. a J. HAN. International business: the challenges of globalization. 4th ed. Pearson, Upper Saddle River, 2008. info
  • WOODS, M. International business. Basingstoke, Palgrave, 2001. ISBN 0-333-75979-6. info
Výukové metody
Classes in the full-time study form will be held on the basis of interactive sessions, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use. The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.

Přednášky budou zpravidla obsahovat přednáškovou část (teorie, nové poznatky včetně praktických příkladů) a praktickou část. Ta se zaměří buď na čtení ekonomických článků a jejich stručnou interpretaci s cílem zajištění porozumění odbornému textu a schopnosti jeho interpretace včetně argumentace a obhájení stanoviska, nebo bude součástí přednášky/semináře též část koncipovaná jako příprava týmového semestrálního projektu, a poté též prezentace samotná. Výuka v kombinovaném studiu bude probíhat formou řízené konzultace, kdy je vedle zhuštěné prezentace tématu předpokládáno též předchozí samostudium, aby byla možná následná konzultace. V denním i kombinovaném studiu bude každé téma prezentováno (v detailní či zhuštěné formě – podle typu studia) vyučujícím s využitím PPT prezentace, a následováno diskusí.
Metody hodnocení
The course BA_IBR is finished by EXAM. Full-time study – criteria for the course completion: 1. active participation in lectures (75%) and active individual involvement at the lessons 2. successful presentation of the semester specialized project Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these criteria the written test will be the subject of knowledge verification. The written test consists of approximately 15-20 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers. Part-time study – criteria for the course completion: 1. active participation in guided consultation (75%) 2. active individual involvement at the sessions, quality of previous reading and preparation and discussion Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these conditions the test will be the subject of knowledge verification. The written test consists of approximately 15-20 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers.
Vyučovací jazyk
Angličtina
Informace učitele
Some of the topics may be supplemented by guest lectures (the lecturers are normally experts from the companies or lecturers from foreign universities). Některá témata mohou být doplněna tzv. hostovskými přednáškami (přednášejícími jsou významní experti z praxe nebo hostující zahraniční lektoři). CRITERIA for the course COMPLETION: 1. active PARTICIPATION in lectures (75%) and active individual involvement at the lessons (student receives a ceratain number of points) 2. successful TEAM PROJECT PRESENTATION (semester specialized project based on which student receives a ceratain number of points - depending on quality of the team project and the quality of his/her presentation). Based on these criteria (and the number of total points) an individual GRADE will be offered to the student at the end of the course. 3. If student does not agree with the grade offered or in case of failure to meet these criteria the WRITTEN TEST will be the subject of knowledge verification. The written test consists of approximately 15 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2014, zima 2014, léto 2016, zima 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.