VSFS:B_AJA_4 English Language A 4 - Course Information

B_AJA_4 English Language A 4

Extent and Intensity

0/4/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Eva Arientová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AJA_4/vMMO: Fri 9. 2. 14:00–15:30 M23, Sat 24. 2. 9:45–11:15 M23, 11:30–13:00 M23, Fri 9. 3. 14:00–15:30 M23, Fri 23. 3. 14:00–15:30 M23, Fri 13. 4. 14:00–15:30 M23, T. Kapoun
B_AJA_4/vM1PH: Sat 17. 2. 14:00–15:30 E124, 15:45–17:15 E124, Sat 3. 3. 9:45–11:15 E122, 11:30–13:00 E122, Fri 6. 4. 15:45–17:15 E227, 17:30–19:00 E227, L. Knihová
B_AJA_4/vM2PH: Sat 17. 2. 14:00–15:30 E126, 15:45–17:15 E126, Sat 3. 3. 9:45–11:15 E228, 11:30–13:00 E228, Fri 27. 4. 17:30–19:00 E228, 19:15–20:45 E228, M. Pagáčová
B_AJA_4/1MPH: Wed 10:30–11:14 E306, Wed 11:15–12:00 E306 and each odd Monday 8:45–9:29 E123, each odd Monday 9:30–10:15 E123, each odd Monday 10:30–11:14 E123, each odd Monday 11:15–12:00 E123, except Fri 9. 2., except Fri 16. 2., except Fri 23. 2. ; and Tue 6. 2. 14:00–15:30 E224, 15:45–17:15 E224, Tue 13. 2. 14:00–15:30 E224, 15:45–17:15 E224, Fri 23. 2. 8:45–10:15 E225, Tue 27. 2. 14:00–15:30 E224, P. Duplinská
B_AJA_4/2MPH: Tue 14:00–14:44 E124, Tue 14:45–15:30 E124, Thu 12:15–12:59 E129, Thu 13:00–13:45 E129, except Thu 8. 2., except Thu 15. 2., except Thu 22. 2., except Tue 27. 2., except Thu 1. 3. ; and Tue 27. 2. 14:00–15:30 E230, Mon 26. 3. 8:45–10:15 E222, 10:30–12:00 E222, Mon 9. 4. 8:45–10:15 E222, 10:30–12:00 E222, Z. Šimonová
B_AJA_4/3MPH: Tue 14:00–14:44 E306, Tue 14:45–15:30 E306, Tue 15:45–16:29 E306, Tue 16:30–17:15 E306, except Wed 7. 2., except Tue 13. 2., except Wed 14. 2., except Wed 7. 3., except Wed 21. 3. ; and Thu 8. 2. 14:00–15:30 E129, Tue 13. 2. 14:00–15:30 E224, 15:45–17:15 E224, Thu 8. 3. 12:15–13:45 E224, E. Arientová
B_AJA_4/4MPH: Thu 14:00–14:44 E129, Thu 14:45–15:30 E129, Thu 15:45–16:29 E129, Thu 16:30–17:15 E129, except Thu 15. 2. ; and Thu 15. 2. 13:00–16:15 E129, Z. Šimonová
B_AJA_4/5MPH: Tue 14:00–14:44 E224, Tue 14:45–15:30 E224, Tue 15:45–16:29 E224, Tue 16:30–17:15 E224, except Tue 27. 3. ; and Mon 26. 3. 15:45–17:15 E225, 17:30–19:00 E225, E. Stamatová

Prerequisites

B_AJA_3 English Language A 3
The requirement for the completion of this course is completion of the course B_AJA_3.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are making connections, international design, future lifestyles and heritage. Technical English topics focus on product and service types, product life cycles, selling products and services and branding.

The course objectives are valid for the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course book:
  International Express Intermediate: Units 1–4
  Professional English in Use - Marketing: Units 13-18
  
  Seminars' contents:
  
  1-2 IE-Int Unit 1 Making connections; Grammar: Present Simple and Present Continuous, Multimedia: Social media marketing
  3-4 PEiU-M 13 vocabulary, Product and service types
  5-6 IE-Int Unit 1: Vocabulary: Social networks and the internet; Work skills: Writing a professional profile
  7-8 PEiU-M 13 Product and service types, exercises
  9-10 IE-Int Unit 1: Functions: Networking; UNIT 1 REVIEW
  11-12 PEiU-M 14 vocabulary, Product life cycles
  13-14 IE-Int Unit 2 International design; Grammar: Past Simple, Present Perfect Simple and Present Perfect Continuous; Multimedia: The Empire State Building
  15-16 PEiU-M 14 Product life cycles, The Boston Box Matrix, exercises
  17-18 IE-Int Unit 2: Vocabulary: Starting a new business, phrasal verbs; Work skills: Team meetings
  19-20 Marketing workshop I: Over to you PEiU-M 13 and 14, students’ presentations, group activities
  21-22 IE-Int Unit 2: Functions: Checking progress, delegating tasks; UNIT 2 REVIEW
  23-24 PEiU-M 15 vocabulary, Selling products and services
  25-26 IE-Int Unit 3 Future lifestyles; Grammar: will, may, might, be likely / possible, Multimedia: Masdar - city of the future
  27-28 PEiU-M 15 Selling products and services, exercises
  29-30 IE-Int Unit 3: Vocabulary: The speed of change, describing cause and effect; Work skills: Emails 1, confirming arrangements
  31-32 PEiU-M 16 vocabulary, Branding 1
  33-34 IE-Int Unit 3: Functions: Making arrangements; UNIT 3 REVIEW
  5-36 PEiU-M 16 Branding, exercises
  37-38 IE-Int Unit 4 Heritage; Grammar: Making comparisons; Multimedia: Mercedes-Benz Museum; Vocabulary: City descriptions, -ing vs -ed adjectives
  39-40 Marketing workshop II: Over to you PEiU-M 15 and 16, students’ presentations, group activities
  41-42 IE-Int Unit 4: Work skills: Presentations 1: using visuals; Functions: Giving opinions; UNIT 4 REVIEW
  43-44 UNITS 1-2 Grammar and vocabulary revision I; PEiU-M 13 and 14 vocabulary revision
  45-46 UNITS 3-4 Grammar and vocabulary revision I; PEiU-M 15 and 16 vocabulary revision
  47-48 Final revision (concepts, grammar, vocabulary)
  
  

Literature

required literature
• HARDING, Keith a Alastair LANE. International Express: Intermediate: Student's Book with Pocket Book and DVD-ROM. 3rd edition. Oxford: Oxford University Press, 2014, 167 s. Oxford business English. ISBN 978-0-19-459786-9
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• MURPHY, Raymond. Essential grammar in use: a self-study reference and practice book for elementary students of English. 3rd ed. Cambridge: Cambridge University Press, 2007, 319 s. ISBN 978-0-521-67580-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• B_AJ_5 English Language 5

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Summer 2018, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2018/B_AJA_4