BA_BM_B Business Management B

University of Finance and Administration
Summer 2019
Extent and Intensity
2/0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Roman Mentlík, Ph.D. (seminar tutor)
Guaranteed by
Ing. Roman Mentlík, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková
Timetable of Seminar Groups
BA_BM_B/pMCPH: each even Tuesday 14:00–14:44 E024, each even Tuesday 14:45–15:30 E024, each even Tuesday 15:45–16:29 E024, each even Tuesday 16:30–17:15 E024, R. Mentlík
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
At the end of the course students should be able to understand and explain what are:
the bases for strategic and operative management applicable to marketing, sales, quality, innovation, finances and personnel management. Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess.
Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Student will be able to imagine and understand the factual role of managers necessary during crisis management.
The subject shall also be viewed as the necessary base for students who will continue with the MBA studies.
Syllabus
  • 1/ Business management in hypercompetitive environment
  • 2/ Strategic management
  • 3/ Operational management
  • 4/ Marketing management
  • 5/ International marketing
  • 5/ Sales management
  • 7/ Financial management
  • 8/ Controlling
  • 9/ Crisis management
  • 10/ Quality management
  • 11/ Innovation management
  • 12/ Role of managers within team building
Literature
    required literature
  • HELLRIEGEL, Don, Susan E JACKSON, John W SLOCUM a Don HELLRIEGEL. Managing: a competency-based approach. 11th ed. Mason, OH: Thomson/South-Western, c2008, 1 v. (various pagings). ISBN 032454393XX.
  • HAVLÍČEK, Karel. Small Business Management & Controlling. Ukraine: Open University of Human development in collaboration with University of Finance and Administration, 2014. ISBN 978-966-388-494-3.
  • Havlicek, K : Management - Role of Managers in Company Management (professional texts).
Teaching methods
Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
The study will be performed in a form of lecturers, where the theory will be added with practical examples and real life experiences. Based on these practical examples, the student will be able to imagine and understand the factual role of managers necessary during crisis management.
Assessment methods
The course is completed with a verbal interview/exam. The so-called individual topics will be included in the final exam.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2019/BA_BM_B