NA_CCM Cross-cultural Management

Vysoká škola finanční a správní
léto 2020
Rozsah
2/1/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Mgr. Ing. Miroslav Jurásek, Ph.D. (cvičící)
Garance
Mgr. Ing. Miroslav Jurásek, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková
Rozvrh seminárních/paralelních skupin
NA_CCM/cECPH: každý lichý čtvrtek 12:15–12:59 S24, každý lichý čtvrtek 13:00–13:45 S24, M. Jurásek
NA_CCM/pECPH: Čt 10:30–11:14 S24, Čt 11:15–12:00 S24, M. Jurásek
Předpoklady
This subject requires a basic awareness of the importance of international trade, net exports, the theoretical fundamentals of the balance of payments, exchange rates that students gained mainly in the subject of macroeconomics, awareness of cultural aspects and the need to diversify the content of marketing communications for different markets of different cultures.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
International trade and international marketing are currently experiencing rapid growth, which is mainly influenced by processes of internationalization and globalization of the world economy, using modern technologies, the Internet. These processes also open up new opportunities for small and medium-sized businesses, while enhancing global competition. Most businesses today are directly (by their own export operations) or indirectly (indirectly) involved in the international business process. The aim of the course is to acquaint students with basic concepts, but especially with trends and development of territorial structure of world trade centers. Inspire knowledge that success in managing export opportunities, especially for SMEs and family businesses, is conditioned by the knowledge and respect of the national / shopping habits of individual world cultures and religions. Explain the differences in managerial and marketing communication in a multicultural environment.
Výstupy z učení
Upon completion of this course the student will have the following professional knowledge and skills. He will be able to: − To understand the changing global landscape, what is multicultural competence and why it is important for managers in international environment − To formulate and interpret the strategic visions of international trade for the medium-term horizon that will belong to the specific business sector. − To understand challenges of managing and utilizing diversity in global assignments − To analyze and characterize the diversity of world cultures, different patterns of behavior and different perceptions of reality according to the typical culture of the region, − To specify the cultural aspects of organizational environments, personal and marketing communication, negotiations and managing conflicts within the cultural differences of individual countries and religions. − To understand and apply contemporary approaches to cross-cultural leadership, − To explain role of culture in managing work, global assignments and motivation.
Osnova
  • 1. Marketing, management, controlling and foreign trade in the structure of the enterprise, their mutual relation. 2. World Cultures according to Huntington and their core values (Western, Orthodox Orthodox, Arab-Islamic, Buddhist, Confucian, Japanese, Latin American culture). 3. Influence of culture on trade relations I. - Rules of trade negotiations in Asia (India, Kazakhstan, United Arab Emirates, China, Vietnam ...) 4. Influence of culture on business relations II. - Business Negotiation Rules in North America (Canada, Mexico, USA ...) 5. Influence of culture on business relations III. - Rules of trade negotiations in South America (Brazil, Argentina, Chile, Peru ...) 6. Influence of culture on business relations IV. - Rules of trade negotiations in Africa (Egypt, South Africa, Morocco, Nigeria) 7. The influence of culture on trade relations V. - Rules of trade negotiations in Europe (Germany, Finland, Turkey, Ukraine) 8. World market typology, world trade centers, foreign trade policy, foreign trade statistics. 9. Export support in the Czech Republic. Export Strategy 2012-2020. 10. Pillars of managerial communication and human resources management in foreign markets, multicultural teams. 11. Expansion of the company on the foreign market - the stage of preparation of foreign trade operations, analysis and evaluation of market opportunities, the company's entry plan on the foreign market. 12. A communication campaign plan for the selected foreign market.
Literatura
    povinná literatura
  • HAGHIRIAN, Parissa. Successful Cross-cultural Management: A Guide for International Managers : [electronic resource]. New York: Business Expert Press, 2012. ISBN 978-1-60649-120-1.
  • BROWAEYS, Marie-Joelle and Roger PRICE. Understanding Cross - Cultural Management. 3rd Edn. Harlow : Person Education Limited. 2016. ISBN 9781292015897.
  • DOLAN, Simon L. and Marin Kristine KAWAMURA. Cross Cultural Competence : A Field Guide for Developing Global Leaders and Managers. 1.st ed. Bradford, United Kingdom : Emerald Group Publishing Limited. 2015. ISBN 9781784418878
    doporučená literatura
  • WARREN, Thomas L. Cross-cultural Communication : Perspectives in Theory and Practice. 2nd ed. Abingdon, Oxon : Routledge. 2017. ISBN 9781351845144
  • KROEBER, Arthur R. China´s economy: what everyone needs to know? New York, NY : Oxford University Press, 2016. ISBN 9780190239046
Výukové metody
Teaching in the full-time format takes the form of lectures (cycle of 12 lectures). Lectures cover both theoretical (theories and basic concepts of the given problematic) and practical (case studies, lecturer's practical experience, latest trends) parts. Discussions and students participation is welcomed part of every lecture. At the end of the lecture students will be given a homework assignment. The teaching will focus on knowledge-based learning, based on economic and critical thinking oriented towards entrepreneurship, creativity, presentation and communication. Emphasis will be placed on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, on trend information and presentation systems. Marketing activities will be presented on a scientific basis as a sequence of interconnected projects and processes. The exercises will be focused on knowledge-based learning, based on economic and critical thinking oriented towards entrepreneurship, entrepreneurship, creativity, creativity, presentation and communication skills, active attitude towards the world, open access to new management and leadership approaches and marketing tools. Emphasis will be placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. Cross-cultural management activities will be presented on a scientific basis as a sequence of interconnected projects and processes. The estimated study load for a student to successfully cover the subject is 150 - 180 hours per semester. Please invest your time accordingly and gradually! You are expected to study the obligatory book thoroughly. The learning strategy for this book is organized around a 3-stage developmental process: Global challenges: Stage I begins our analysis by discussing both the challenges facing managers and how various managerial roles and responsibilities can often differ across cultural and organizational boundaries. Global understanding: Stage II focuses on developing a deeper awareness and critical analysis of the complex cultural, organizational, and situational contexts in which global managers increasingly find themselves. Global management: Stage III then builds on this foundation to focus on developing specific multicultural skills managers can use to survive and succeed in today’s competitive global environment. Each chapter also follows a learning strategy aimed at building bridges between theory and practice using a range of real-world examples, applications, discussion questions, and cases. Each chapter begins by highlighting the management challenges that serve as the basis for the chapter. Chapter outlines organize the text. The text brings together what we currently know—and, in some cases, what we don’t know—about the problems global managers may face in the field and the global skills they require to survive and succeed. These materials are based on current theory and research. Applications are interspersed throughout each chapter to illustrate how concepts under study apply in practice. Application questions encourage students to develop an understanding of what managers did in particular situations and how they might have done it better. There will be also official book's presentations, which are a supplement to the book, uploaded to the IS for your convenience. The course’s subjects including latest trends and expertise from the area of cross-cultural management are covered also by the lecturer’ inputs and class discussions. You are expected to understand and learn also such knowledge. It will be part of the exam.
Metody hodnocení
The subject is completed by acquiring CREDIT and final COURSE GRADE. Course Credit Full-time students: Minimum of 75% of lectures attendance Active participation in lectures Delivery of required individual project papers (IPP) ISP students: Delivery of defined Tasks for Individual Work (TIWs) - on a weekly basis, in written form - see instructions bellow Delivery of required individual project papers (IPP) Note: ISP = Individual Study Program IMPORTANT: ISP students are obliged to verify their ISP status in the information system and confirm it with VŠFS before the start of the semester. Students without the official ISP status visible in the IS will be considered as full-time students and respective duties will be applied to them (including the minimum lectures attendance). Course Grade Full-time students: Weight Attendance (active participation in lectures) 10% Individual Project Paper (IPP) 30% Exam 60% TOTAL 100% ISP students: Weight Tasks for Individual Work (TIW) - weekly delivery for each module 20% Individual Project Paper (IPP) 20% Exam 60% TOTAL 100% Note: Minimum grade to pass the subject (to obtain E grade) of this course is 50%. Exam Info The exam will take a form of written test. The questions will be generated from the marketing theories and concepts covered by the 12 modules (obligatory book, presentations and lecturer's inputs). If not passing the 1st attempt (the written test), students will have an opportunity to take a corrective oral exam. Standard VŠFS conditions are applicable.
Vyučovací jazyk
Angličtina
Informace učitele
https://is.vsfs.cz/auth/el/6410/zima2017/NA_CCM/Study_guide_Cross-Cultural_Management.qwarp?prejit=535622
Dear students, Welcome to the course of Cross-Cultural Management. Cross-cultural management is the study of the behaviour of people in organizations located in cultures and nations around the world. Cross-cultural management is increasingly gaining importance. Expanding international trade and globalizing world has resulted in the work place filled with people from diverse cultural backgrounds. Companies from different parts of the world are operating across many countries, forming mergers, forming joint ventures and strategic alliances to participate in the global marketplace. Cross-cultural management is a necessity for many organizations as they become more globalized. These skills have never been as important as now, in a world where, increasingly, all managers are global managers and where management practices and processes can differ significantly across national and regional boundaries. This is a one-semester full-study course and it is completed by a credit and exam (5 credits). Teaching in the full-time format takes the form of lectures. Lectures cover both theoretical (theories and basic concepts of the given problematic) and practical (case studies, lecturer's practical experience, latest trends) parts. Discussions and students participation is welcomed part of every lecture. At the end of the lecture students will be given a homework assignment. The teaching will focus on knowledge-based learning, based on economic and critical thinking oriented towards entrepreneurship, creativity, presentation and communication. Emphasis will be placed on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, on trend information and presentation systems. Cross-cultural management will be presented on a scientific basis as a sequence of interconnected knowledge and skills. STUDY INSTRUCTIONS Obligatory Literature: STEERS Richard M., NARDON, Luciara, SANCHES-RUNDE, Carlos J. Management Across Cultures: Developing Global Competencies. 3rd edition. Cambridge: Cambridge University Press. 2016. p. 422. ISBN-10: 1316604039, ISBN-13: 978-1316604038 Recommended Literature: BROWAEYS, Marie-Joelle, PRICE, Roger. Understanding Cross-Cultural Management. 3rd edition. Cambridge: Pearson Education Limited. 2015. p. 504. ISBN-10: 1292015896. ISBN-13: 978-1292015897 Optional Literature: ABRAMSON, Neil Remington, MORAN, Robert T. Managing Cultural Differences: Global Leadership for the 21st Century. 10th edition. Oxon: Routledge (Taylor & Francis Group). 2017. p. 662. ISBN 9781315403984 THOMAS, David C., PETERSON, Mark F. Cross-Cultural Management: Essential Concepts. 4th edition. Thousand Oaks: SAGE Publications Inc. 2017. p. 336. ISBN-10: 1506340709. ISBN-13: 978-1506340708. DERESKY, Helen. International Management: Managing Across Borders and Cultures. 9th edition. Pearson. 2016. p. 504. ISBN-13: 978-0134376042. ISBN-10: 0134376048 The estimated study load for a student to successfully cover the subject is 150 - 180 hours per semester. Please invest your time accordingly and gradually! You are expected to study the obligatory book thoroughly. The learning strategy for this book is organized around a 3-stage developmental process: Global challenges: Stage I begins our analysis by discussing both the challenges facing managers and how various managerial roles and responsibilities can often differ across cultural and organizational boundaries. Global understanding: Stage II focuses on developing a deeper awareness and critical analysis of the complex cultural, organizational, and situational contexts in which global managers increasingly find themselves. Global management: Stage III then builds on this foundation to focus on developing specific multicultural skills managers can use to survive and succeed in today’s competitive global environment. Each chapter also follows a learning strategy aimed at building bridges between theory and practice using a range of real-world examples, applications, discussion questions, and cases. Each chapter begins by highlighting the management challenges that serve as the basis for the chapter. Chapter outlines organize the text. The text brings together what we currently know—and, in some cases, what we don’t know—about the problems global managers may face in the field and the global skills they require to survive and succeed. These materials are based on current theory and research. Applications are interspersed throughout each chapter to illustrate how concepts under study apply in practice. Application questions encourage students to develop an understanding of what managers did in particular situations and how they might have done it better. There will be also official book's presentations, which are a supplement to the book, uploaded to the IS for your convenience. The course’s subjects including latest trends and expertise from the area of cross-cultural management are covered also by the lecturer’ inputs and class discussions. You are expected to understand and learn also such knowledge. It will be part of the exam. The subject is completed by acquiring CREDIT and final COURSE GRADE. Course Credit Full-time students: Minimum of 75% of lectures attendance Active participation in lectures Delivery of required individual project papers (IPP) ISP students: Delivery of defined Tasks for Individual Work (TIWs) - on a weekly basis, in written form - see instructions bellow Delivery of required individual project papers (IPP) Note: ISP = Individual Study Program IMPORTANT: ISP students are obliged to verify their ISP status in the information system and confirm it with VŠFS before the start of the semester. Students without the official ISP status visible in the IS will be considered as full-time students and respective duties will be applied to them (including the minimum lectures attendance). Course Grade Full-time students: Weight Attendance (active participation in lectures) 10% Individual Project Paper (IPP) 30% Exam 60% TOTAL 100% ISP students: Weight Tasks for Individual Work (TIW) - weekly delivery for each module 20% Individual Project Paper (IPP) 20% Exam 60% TOTAL 100% Note: Minimum grade to pass the subject (to obtain E grade) of this course is 50%. Tasks for Individual Work (TIW) All students (including the ISPs) are obliged to spend enough time studying each chapter including the Manager's Notebook and the Case, and answering related questions. The aim is to practice the theory or extend the theoretical knowledge. ISP students: ISP students, additionally to the above-mentioned standard TIWs, are required to complete the "Optional research question" for each Chapter's Case in written form and upload it into the Information system/Homework Vault section on weekly basis. The research report for each case will be named as Case Research 1_Surename Name, Case Research 2_Surename Name, etc. The research report will contain the Optional research question and the research findings. It will be delivered in the Word format, double-spaced, 12-point font, 1-inch margin pages. The paper’s length is flexible, but expected minimum is 1 page of full text. More pages of text are possible and welcomed, thus enabling students to express their thoughts in needed level of detail. Students are encouraged to provide pictures, charts, etc. The Cover page, the list of sources, Exhibits and Pictures are not included in the page total. Individual Project Paper (IPP) All students will develop their IPP according to the Lecturer’ specification – for details please refer to the IPP Instructions' section bellow. Students are expected to follow the designed subject and structure. The content quality is going to be decisive parameter for the final paper grade. The final IPP shall be market as IPP_Surename Name uploaded to the VŠFS information system – into the Homeworks Vault section. Delivery by email will not be accepted! The delivery deadline is always the official end of the course period (semester). The final report will be in the Word format, double-spaced, 12-point font, 1-inch margin pages. The paper’s length is flexible, but expected minimum is 10 pages of full text. More pages of text are possible and welcomed, thus enabling students to express their thoughts in needed level of detail. Students are encouraged to provide pictures, charts, etc. The Cover page, the list of sources, Exhibits and Pictures are not included in the page total. The IPP Title: The Effects of Cultural Differences on International Business: Managing global Assignments in Germany, USA and China. I. The IPP Cover Page should include Title Your name Course title Lecturer’s name Date II. The IPP Body - content structure details Students will research, define and describe cultural differences of doing business for each of the defined markets. Students should research primary or secondary sources to collect enough relevant and valuable information related to cross-cultural perspectives defined as follows: How cultural differences affect leadership style How cultural differences affect business communication & negotiations How cultural differences affect managing work and motivation How cultural differences affect managing conflicts. For each of the defined market, students will provide an example (more examples welcomed) of real life problems stemming from cultural differences when doing business in the given market. ​ Content structure: The Introduction (10 points) Students will explain what is the cross-cultural competence Students will explain why it is important in today's globalizing world German market (30 points) Point a): analysis Point b): real-life example(s) US market (30 points) Point a): analysis Point b): real-life example(s) Chinese market (30 points) Point a): analysis Point b): real-life example(s) TOTAL POINTS: 100 III. The IPP Attachment - the list of cited resources The list of used resources should include: Author Title Book/Article details and web link (if retrieved from the Internet) Citations must be market in the text of the Cases study Exam Info The exam will take a form of written test. The questions will be generated from the marketing theories and concepts covered by the 12 modules (obligatory book, presentations and lecturer's inputs). If not passing the 1st attempt (the written test), students will have an opportunity to take a corrective oral exam. Standard VŠFS conditions are applicable. Good luck everyone and enjoy the subject! Andrej Mazan, MSc, MBA VŠFS & City University of Seattle
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Předmět je zařazen také v obdobích zima 2014, zima 2015, zima 2016, zima 2017, zima 2018, léto 2021, léto 2022, léto 2023.