VSFS:NA_CCM Cross-cultural Management - Informace o předmětu

NA_CCM Cross-cultural Management

Rozsah

2/1/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.

Vyučující

Ing. Miroslav Halouzka, CSc. (přednášející)
Ing. Miroslav Pavlák, Ph.D. (cvičící)

Garance

Ing. Miroslav Pavlák, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková

Rozvrh seminárních/paralelních skupin

NA_CCM/cECPH: každou lichou středu 14:00–14:44 S36, každou lichou středu 14:45–15:30 S36, kromě St 27. 4. ; a Čt 14. 4. 15:45–17:15 S36, M. Pavlák
NA_CCM/pECPH: St 12:15–12:59 S36, St 13:00–13:45 S36, kromě St 27. 4. ; a Čt 14. 4. 14:00–15:30 S36, M. Pavlák

Předpoklady

This subject requires a basic awareness of the importance of international trade, net exports, the theoretical fundamentals of the balance of payments, exchange rates that students gained mainly in the subject of macroeconomics, awareness of cultural aspects and the need to diversify the content of marketing communications for different markets of different cultures.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

International trade and international marketing are currently experiencing rapid growth, which is mainly influenced by processes of internationalization and globalization of the world economy, using modern technologies, the Internet. These processes also open up new opportunities for small and medium-sized businesses, while enhancing global competition. Most businesses today are directly (by their own export operations) or indirectly (indirectly) involved in the international business process. The aim of the course is to acquaint students with basic concepts, but especially with trends and development of territorial structure of world trade centers. Inspire knowledge that success in managing export opportunities, especially for SMEs and family businesses, is conditioned by the knowledge and respect of the national / shopping habits of individual world cultures and religions. Explain the differences in managerial and marketing communication in a multicultural environment.

Výstupy z učení

Upon completion of this course the student will have the following professional knowledge and skills. He will be able to: − understand the changing global landscape, what is multicultural competence and why it is important for managers in international environment − formulate and interpret the strategic visions of international trade for the medium-term horizon that will belong to the specific business sector. − understand challenges of managing and utilizing diversity in global assignments − analyze and characterize the diversity of world cultures, different patterns of behavior and different perceptions of reality according to the typical culture of the region, − specify the cultural aspects of organizational environments, personal and marketing communication, negotiations and managing conflicts within the cultural differences of individual countries and religions. − understand and apply contemporary approaches to cross-cultural leadership, − explain role of culture in managing work, global assignments and motivation.

Osnova

• 1. Culture and its role in international business relations 2. International Management and the Cultural Context 3. International Communication and Negotiation 4 Intercultural and foreign language competences for innovation 5. Managerial Leadership and Motivation in an International Context 6. Organizational Cultures and Change 7. HRM in the context of a global company 8. Job Analysis, Recruitment and Placement at a global firm 9. International Marketing of Innovation 10. Marketing process at a global firm 11. Business Ethical responsibilities 12. Social Responsibility and a Global Marketplace

Literatura

povinná literatura
• PAVLÁK, Miroslav. International Business (How to succeed in international Markets). Revised and Updated. VŠFS. 2020. ISBN 978-80-7408-209-2.
• ABRAMSON, Neil Remington, MORAN, Robert T. Managing Cultural Differences: Global Leadership for the 21st Century. 10th edition. Oxon: Routledge (Taylor & Francis Group). 2017. p. 662. ISBN 9781315403984
• CAVUSGIL, S. Tamer, Knight, Gary A. and RIESENBERGER, John, R. International Business: The New Realities, Global Edition. Pearson Education Limited. 4th Edition. 2017. ISBN 978-1-292-152837.
• FATEHI, Kamal and Jeongho CHOI. International business management: succeeding in a culturally diverse world. 2nd Edition. Charm: Springer Nature Switzerland. 2019. Springer Texts in Business and Economics. ISBN 978-3-319-96621-2.
• MOHTADI, Shahruz. A Guide to International Economics, Business Expert Press. 2017. ProQuest Ebook Central, https://search.proquest.com/legacydocview/EBC/5781051?accountid=37662.
• SATO, Alexej, Jaroslav HALÍK and Vít HINČICA. International business operations. Prague: Oeconomica, nakladatelství VŠE. 2017. ISBN 978-80-245-2205-0
• THOMAS, David C., PETERSON, Mark F. Cross-Cultural Management: Essential Concepts. 4th edition. Thousand Oaks: SAGE Publications Inc. 2017. p. 336. ISBN-10: 1506340709. ISBN-13: 978-1506340708.
• WARREN, Thomas L. Cross-cultural Communication : Perspectives in Theory and Practice. 2nd ed. Abingdon, Oxon : Routledge. 2017. ISBN 9781351845144

doporučená literatura
• PAPA, Davide Giovanni, and Lorna ELLIOTT. International Trade and the Successful Intermediary, Taylor & Francis Group. 2019. ProQuest Ebook Central, https://search.proquest.com/legacydocview/EBC/476290?accountid=37662.
• PROCHÁZKA, David, ed. The impact of globalization on international finance and accounting: 18th Annual Conference on Finance and Accounting (ACFA). Cham, Switzerland: Springer. 2018. Springer proceedings in business and economics. ISBN 978-3-319-68761-2.

Výukové metody

Teaching in the full-time format takes the form of lectures (cycle of 12 lectures). Lectures cover both theoretical (theories and basic concepts of the given problematic) and practical (case studies, lecturer's practical experience, latest trends) parts. Discussions and students participation is welcomed part of every lecture. At the end of the lecture students will be given a homework assignment. The teaching will focus on knowledge-based learning, based on economic and critical thinking oriented towards entrepreneurship, creativity, presentation and communication. Emphasis will be placed on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, on trend information and presentation systems. Marketing activities will be presented on a scientific basis as a sequence of interconnected projects and processes. The exercises will be focused on knowledge-based learning, based on economic and critical thinking oriented towards entrepreneurship, entrepreneurship, creativity, creativity, presentation and communication skills, active attitude towards the world, open access to new management and leadership approaches and marketing tools. Emphasis will be placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. Cross-cultural management activities will be presented on a scientific basis as a sequence of interconnected projects and processes. The estimated study load for a student to successfully cover the subject is 150 - 180 hours per semester. Please invest your time accordingly and gradually! You are expected to study the obligatory book thoroughly. The learning strategy for this book is organized around a 3-stage developmental process: Global challenges: Stage I begins our analysis by discussing both the challenges facing managers and how various managerial roles and responsibilities can often differ across cultural and organizational boundaries. Global understanding: Stage II focuses on developing a deeper awareness and critical analysis of the complex cultural, organizational, and situational contexts in which global managers increasingly find themselves. Global management: Stage III then builds on this foundation to focus on developing specific multicultural skills managers can use to survive and succeed in today’s competitive global environment. Each chapter also follows a learning strategy aimed at building bridges between theory and practice using a range of real-world examples, applications, discussion questions, and cases. Each chapter begins by highlighting the management challenges that serve as the basis for the chapter. Chapter outlines organize the text. The text brings together what we currently know—and, in some cases, what we don’t know—about the problems global managers may face in the field and the global skills they require to survive and succeed. These materials are based on current theory and research. Applications are interspersed throughout each chapter to illustrate how concepts under study apply in practice. Application questions encourage students to develop an understanding of what managers did in particular situations and how they might have done it better. There will be also official book's presentations, which are a supplement to the book, uploaded to the IS for your convenience. The course’s subjects including latest trends and expertise from the area of cross-cultural management are covered also by the lecturer’ inputs and class discussions. You are expected to understand and learn also such knowledge. It will be part of the exam.

Metody hodnocení

The subject is completed by acquiring CREDIT and final COURSE GRADE. Course Credit Full-time students: Minimum of 75% of lectures attendance Active participation in lectures Delivery of required individual project papers (IPP) ISP students: Delivery of defined Tasks for Individual Work (TIWs) - on a weekly basis, in written form - see instructions bellow Delivery of required individual project papers (IPP) Note: ISP = Individual Study Program IMPORTANT: ISP students are obliged to verify their ISP status in the information system and confirm it with VŠFS before the start of the semester. Students without the official ISP status visible in the IS will be considered as full-time students and respective duties will be applied to them (including the minimum lectures attendance). Course Grade Full-time students: Weight Attendance (active participation in lectures) 10% Individual Project Paper (IPP) 30% Exam 60% TOTAL 100% ISP students: Weight Tasks for Individual Work (TIW) - weekly delivery for each module 20% Individual Project Paper (IPP) 20% Exam 60% TOTAL 100% Note: Minimum grade to pass the subject (to obtain E grade) of this course is 50%. Exam Info The exam will take a form of written test. The questions will be generated from the marketing theories and concepts covered by the 12 modules (obligatory book, presentations and lecturer's inputs). If not passing the 1st attempt (the written test), students will have an opportunity to take a corrective oral exam. Standard VŠFS conditions are applicable.

Vyučovací jazyk

Angličtina

Informace učitele

https://is.vsfs.cz/auth/el/vsfs/leto2022/NA_CCM/Study_guide_Cross-Cultural_Management.qwarp
Dear students, Welcome to the course of Cross-Cultural Management. Cross-cultural management is the study of the behaviour of people in organizations located in cultures and nations around the world. Cross-cultural management is increasingly gaining importance. Expanding international trade and globalizing world has resulted in the work place filled with people from diverse cultural backgrounds. Companies from different parts of the world are operating across many countries, forming mergers, forming joint ventures and strategic alliances to participate in the global marketplace. Cross-cultural management is a necessity for many organizations as they become more globalized. These skills have never been as important as now, in a world where, increasingly, all managers are global managers and where management practices and processes can differ significantly across national and regional boundaries. This is a one-semester full-study course and it is completed by a credit and exam (5 credits). Please invest your time accordingly and gradually! You are expected to study the obligatory book thoroughly.

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