VSFS:NA_IB International Business

NA_IB International Business

University of Finance and Administration
Winter 2010

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Pavla Břečková, Ph.D. (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

NA_IB/pBM1PH: Mon 15. 11. 14:00–15:30 S33, 15:45–17:15 S33, Mon 29. 11. 14:00–15:30 S34, 15:45–17:15 S34, P. Břečková

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

Syllabus

1-2. What is international business (IB). IB basic indicators - balance of trade and payment. International business influences and differences from domestic trading. Territorial and commodity structure of IB. Comparative advantage, free trade / economy. Protectionism x Liberalism. 3-4. Internationalization and Globalization. Drivers of Internationalization. Motives for foreign expansion. Entry modes and business activities in IB (export, import, contractual, investment activities, FDI), counter trade activities (Barter, Clearing, Switch, Offset etc.) 5-6. Culture and its role in international business. Cultural elements and multi-culture communication. Five dimensions of culture differences. Negotiation and successful presentation of business results in the international environment. 7-8. Team project – Case study. 9-10. History of Czech international business (IB). European Union principles of IB. Opportunities and threats of CZ membership in the EU. International market research (PEST/STEEP), and linkage to competition analysis and internal analysis SWOT. Data collection and their selection in the international environment. 11-12. International trade barriers and their assessing. Forms of economic integration, international unions, free trade areas and multilateral agreements. Impact of economic integration on micro environment (companies). IB policy instruments (autonomous, contractual)

Literature

required literature

GRIFFIN, R.W. - PUSTAY, M.W. International Business. New Jersey : Pearson Education Ltd., 2003. ISBN 0-13-11159
ROBBINS, S.P. – COULTER, M.: Management. Grada, 7. Vydání, edice „Profesionál“. ISBN 80-247-0495-1

recommended literature

WOODS, M.: International Business, Chapman a Hall, 1995. ISBN 0412-600-501
STIGLITZ. J., E.: Fair trade for all: how trade can promote development. New York: Oxford University Press, 2005.
HOFSTEDE, G.: Culture’s Consequences: International differences in work–related values. Beverley Hills: Sage Publications, 1980.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin/semestr.