NA_IB International Business

Vysoká škola finanční a správní
zima 2011
Rozsah
2/0. 8 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
Ing. Miloš Krejčí (cvičící)
Mitchell R Young (cvičící)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Mgr. Kateřina Pittnerová
Rozvrh seminárních/paralelních skupin
NA_IB/pBMPH: Po 10. 10. 15:45–19:00 S14, Po 17. 10. 15:45–19:00 S14, Po 24. 10. 15:45–19:00 S14, Po 31. 10. 15:45–19:00 S14, Po 14. 11. 15:45–19:00 S14, Po 5. 12. 15:45–19:00 S14, M. Young
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
1.Understand the global business environment and how it is different from the national environment. 2.Select between the different modes of international business 3.Analyze and react to different cultural contexts 4.Research and evaluate global markets. 5.Assess how countries can shape global business through policy and integration 6.Understand the EU’s role in the global marketplace
Osnova
  • 1-2. What is international business (IB). IB basic indicators - balance of trade and payment. International business influences and differences from domestic trading. Territorial and commodity structure of IB. Comparative advantage, free trade / economy. Protectionism x Liberalism. 3-4. Internationalization and Globalization. Drivers of Internationalization. Motives for foreign expansion. Entry modes and business activities in IB (export, import, contractual, investment activities, FDI), counter trade activities (Barter, Clearing, Switch, Offset etc.) 5-6. Culture and its role in international business. Cultural elements and multi-culture communication. Five dimensions of culture differences. Negotiation and successful presentation of business results in the international environment. 7-8. Team project – Case study. 9-10. History of Czech international business (IB). European Union principles of IB. Opportunities and threats of CZ membership in the EU. International market research (PEST/STEEP), and linkage to competition analysis and internal analysis SWOT. Data collection and their selection in the international environment. 11-12. International trade barriers and their assessing. Forms of economic integration, international unions, free trade areas and multilateral agreements. Impact of economic integration on micro environment (companies). IB policy instruments (autonomous, contractual)
Literatura
    povinná literatura
  • GRIFFIN, R.W. - PUSTAY, M.W. International Business. New Jersey : Pearson Education Ltd., 2003. ISBN 0-13-11159
Výukové metody
The subject is delivered in full-time study by 12 lectures of theory and practical examples.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2010, léto 2011, zima 2012, zima 2013, zima 2014, zima 2015, zima 2016, zima 2017, zima 2018, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.