VSFS:BA_PsyMC Psychology in MC - Course Information
BA_PsyMC Psychology in MC
University of Finance and AdministrationWinter 2015
- Extent and Intensity
- 2/1. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Pavel Kotyza (seminar tutor)
- Guaranteed by
- Mgr. Pavel Kotyza
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Jan Peterec - Timetable of Seminar Groups
- BA_PsyMC/cMCPH: each even Thursday 15:45–16:29 E128, each even Thursday 16:30–17:15 E128, P. Kotyza
BA_PsyMC/pMCPH: Thu 14:00–14:44 E128, Thu 14:45–15:30 E128, P. Kotyza - Prerequisites
- There are no prerequisites for this course.
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- Student will be able to orient himself in a psychology (as a scientific branch). Student will be able to differ and define main types of the marketing communication (on the basis of psychologic aspects). Student will understand to basic aspects of a psychology of personality and a social psychology. After finising this course student will be able to apply gained knowledges in the area of marketing and marketing communication.
- Syllabus
- Thematic module 1: Intro to Marketing Thematic module 2:Importance of Marketing Communication Thematic module 3: People as Consumers Thematic module 4: Segmentation I Thematic module 5: Segmentation II Thematic module 6: Perception Thematic module 7: Learning & Memory Thematic module 8: Sociology Thematic module 9: Social Influence Thematic module 10: Current and Future Trends Thematic module 11: Privacy & Security Thematic module 12: Psychology of Pricing The final module
- Literature
- required literature
- Regis McKenna: Relationship Management, Perseus Book, Cambridge, 1991, ISBN: 0.-201 56769-5
- Psychology in advertising, Poffenberger, Albert T., New York, McGraw . Hill Book, 1925, 632 pp.
- Philip Graves: Consumer.ology. The truth about consumers and typology of shopping. London, NIcholas Brealey, 2013, 224 pp.
- recommended literature
- ROUBAL, Ondřej, PETROVÁ, Iva, ZICH, František. Metodologie marketingových výzkumů. 2014. 152 s. ISBN 978-80-7418-092-0. 429 Kč (in Czech)
- Teaching methods
- Lecture and exercise
- Assessment methods
- Methods of valuations: an examination (6credits) The examination has a form of a written test. There is also a requirement of awarding an inclusion and an exam admission - 75% presence at the exercises (in minimum). To get the credit successful defense of own elaborate via the presentation during workshops is required.
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
- Enrolment Statistics (Winter 2015, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/winter2015/BA_PsyMC