VSFS:BA_SFB Specifics of Family Business - Informace o předmětu

BA_SFB Specifics of Family Business

Rozsah

2/0/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.

Vyučující

Ing. Oskar Crnadak, Ph.D. (cvičící)

Garance

Ing. Oskar Crnadak, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kateřina Konupková

Rozvrh seminárních/paralelních skupin

BA_SFB/pECPH: každou lichou středu 12:15–12:59 E401, každou lichou středu 13:00–13:45 E401, každou lichou středu 14:00–14:44 E401, každou lichou středu 14:45–15:30 E401, kromě St 22. 10., kromě St 5. 11. ; a St 22. 10. 12:15–13:45 E307, 14:00–15:30 E309, St 5. 11. 12:15–13:45 E404, 14:00–15:30 E404, O. Crnadak

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The "Specifics of Family Business" course aims to highlight the unique aspects of family businesses and their importance in developing students' managerial skills and motivation for potential involvement in intergenerational business transfers. Whether students plan to start their own family business, continue a family legacy, or work in a family business, it's crucial to introduce them to the complex dynamics that involve family, individual members, the business itself, and asset management. This intricate system has significant implications for conflict management, emphasizing the need for open communication.
At the core of family businesses lie emotional aspects, a sense of belonging, and inward communication. Family businesses are built on concrete results and rational facts, which are transparent to business partners and customers, fostering outward communication. Families primarily emphasize mutual support, assistance, tolerance, and education, whereas businesses prioritize competition and profit generation over education, focusing on enhancing professional skills.
Balancing these seemingly disparate variables is essential to ensure the harmonious functioning of both the family and the family business, representing the distinctive characteristics of family enterprises.

Výstupy z učení

Students completing the course will be able to define the key concepts and characteristics of family business, including its identity, historical development, fundamental dilemmas, and the importance of vision in family enterprises. They will compare international and Czech approaches to family business management by evaluating global experiences of family firms and applying the findings to local conditions, and they will analyze the specifics of family business governance and management by understanding the parallel dynamics of family and business as well as the principles of governance and leadership in a family context. They will learn to design a strategic plan for the development of a family enterprise, proposing strategies for business growth, international expansion, and parallel planning for both the family and the business, and to develop and structure a succession strategy plan that includes assessing the company’s readiness for intergenerational transfer and planning strategic steps for management handover, company restructuring, and the establishment of a family trust. In addition, they will apply principles of effective internal communication and conflict resolution by identifying and analyzing conflict situations and proposing effective solutions within both the family and the business, and they will propose an external communication and branding strategy using modern communication tools and online strategies to strengthen the brand. Students will also evaluate the importance of socioemotional wealth and corporate social responsibility in family enterprises by assessing the impact of ESG elements on the perception and functioning of family businesses, recommend financing strategies and family wealth management approaches by analyzing options for funding growth and managing family capital, and integrate the use of AI tools into family business practice for marketing management, market analysis, process automation, and succession projects. Finally, they will enhance their presentation and argumentation skills by preparing, presenting, and defending a high-quality project such as a family constitution or strategic business plan, and synthesize knowledge from marketing, finance, law, and management to achieve a comprehensive understanding of the specific nature of family business.

Osnova

• 1. Identity of Family Business – Fundamental dilemmas, history, and vision.
• 2. Family Businesses Around the World – International experiences and sources of inspiration.
• 3. Specifics of Family Business Governance and Management.
• 4. Strategic Planning and Management in a Family Enterprise – Business development, expansion, and parallel planning.
• 5. Succession – Preparation and management of a succession strategy project, assessment of the company’s readiness, and processes involved in transferring management to the next generation.
• 6. Succession Management Strategies – Processes related to the post-succession phase, transfer of ownership, company restructuring, and establishment of a family trust.
• 7. Conflict as an Integral and Permanent Part of Human Relationships – Internal communication.
• 8. Strategic Marketing Management – External communication and building the family business brand.
• 9. Socioemotional Wealth and Corporate Social Responsibility – Public perception of family businesses and ESG elements.
• 10. Sustainable Entrepreneurship – Company preparedness for renewable energy and long-term sustainability.
• 11. Financing Family Businesses – Sources, options, and family wealth management.
• 12. Barriers and Support for the Development of Family Businesses – National and international context.

Literatura

povinná literatura
• GRIFFITHS-HAMILTON, Emily. Your business, your family, their future: how to ensure your family enterprise thrives for generations. Vancouver: Figure 1 Publishing. 2018. 183 p. ISBN 978-1-77327-053-1.
• DE MASSIS, Alfredo a Nadine KAMMERLANDER, ed. Handbook of qualitative research methods for family business. Northampton: Edward Elgar Publishing, 2020. Handbooks of research methods in management series. ISBN 978-1-78811-644-2.
• RAUTIAINEN, Marita, Peter ROSA, Timo PIKHALA, Maria José PARADA a Allan Discua CRUZ, ed. The family business group phenomenon: emergence and complexities. Cham, Switzerland: Palgrave Macmillan. 2019. 400 p. ISBN 978-3-319-98541-1.
• RAMADANI, Veland, Erick P. C. CHANG, Ramo PALALIĆ a Esra MEMILI. Entrepreneurial family businesses: a textbook on innovation, governance, and succession, with case studies. 2. vydání. Cham: Springer, 2024. Springer texts in business and economics. ISBN 9

doporučená literatura
• TAYLOR, L. (2015). The Business of Family: How to Stay Rich for Generations. GB. Palgrave Macmillan.
• STEENKAMP, Jan-Benedict. Global brand strategy: world-wise marketing in the age of branding. London: Palgrave Macmillan, 2017. 319 p. ISBN 978-1-349-94994-6.
• PETRŮ, Naděžda a Andrea TOMÁŠKOVÁ. The preferred usage of equity and debt financing in family businesses: evidence from Czech Republic. Investment Management and Financial Innovations. Ukraine: LLC “Consulting Publishing Company “Business Perspectives”,
• TOMÁŠKOVÁ, Andrea a Karel HAVLÍČEK. Family Enterprises and their Support through Subsidies. European Research Studies Journal. Piraeus: International Strategic Management Association, 2018, roč. 21, č. 2, s. 23-37. ISSN 1108-2976.
• PETRŮ, Naděžda, Andrea TOMÁŠKOVÁ a Monika KROŠLÁKOVÁ. Diversification of Export Territories of Family Businesses as a Tool of their Futher Development. Problems and Perspectives in Management. Sumy (Ukraine): LLC “Consulting Publishing Company “Business

neurčeno
• BASCO, Rodrigo. (2023). Family Business Management. 10.4324/9781003273240.

Výukové metody

The course combines multiple interactive teaching methods to provide a rich learning experience. It includes lectures with guided discussions for structured knowledge transfer, analysis of authentic family business case studies, and demonstrations of AI tools such as creating a family constitution or using predictive analytics for succession planning. Students critically reflect on real entrepreneurial experiences through video interviews, develop practical skills by solving tasks and model situations drawn from specific cases, and collaborate on group projects tackling real or simulated family business challenges. They present their projects for peer review, engage in simulations of intergenerational conflict and its resolution, and role-play as a Family Business Board of Directors to make decisions on succession, expansion, and investment. The course concludes with project-based learning as a final assessment, requiring students to develop an independent project supported by real data and analyses, while applying AI and online collaboration tools for proposals and strategic evaluations.

Metody hodnocení

The course finished with an EXAM (A,B,C,D,E,F,-).
FULL-TIME STUDY: Participation in the exam is tied to the fulfilment of the obligation of seminar paper, attendance is on a voluntary base. EXAM: seminar paper (case study) + oral exam (it will be a relevant discussion about case study). Case study - range of 10 pages, according to the topics of the course).
COMBINED STUDY: Participation in the exam is tied to the fulfilment of the obligation of seminar paper, attendance is on a voluntary base. EXAM: seminar paper (case study) + oral exam (it will be a relevant discussion about the case study). Case study - range of 10 pages, according to the topics of the course). Students with customised study plan
DISTANCE STUDY: EXAM is tied to participation in 2 tutorials online MS Teams). EXAM: seminar paper (case study) + oral exam (it will be a relevant discussion about the case study). Case study - range of 10 pages, according to the topics of the course). If the course will be taught via Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by the tutor. The seminar paper must meet the same requirements as the final thesis; otherwise, it will not be reviewed and you will not be eligible to take the exam. See the seminar paper manual for details.

Vyučovací jazyk

Angličtina

Informace učitele

https://is.vsfs.cz/auth/el/vsfs/zima2023/BA_SFB/
Dear students,
I have every confidence that this course will provide you with valuable insights, and we will share many inspiring moments throughout our journey together. Please consider the recommended study materials as sources of inspiration and guidance, as they are tailored to offer a foundation.

Remember that each family business, as well as the family behind it, is a unique entity.

I wish you all the best in your successful completion of this course.

ISP students are required to produce one topic (approximately 2 pages of text - each topic) see https://is.vsfs.cz/auth/el/vsfs/zima2024/BA_SFB/Suggestions_for_continuous_preparation_2024.docx. ISP students will upload their individual topics to the IS , where they will create their own folder and upload the files, while others will prepare them for the oral exam. ISP students must produce a 10-page term paper, just like full-time students

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