VSFS:N_MNK Management Across Cultures - Course Information

N_MNK Management Across Cultures

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Halouzka, CSc. (seminar tutor)
RNDr. Aleš Krejčí, CSc. (seminar tutor)

Guaranteed by

Ing. Miroslav Halouzka, CSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková

Timetable of Seminar Groups

N_MNK/cEKPH: each odd Wednesday 10:30–11:14 S24, each odd Wednesday 11:15–12:00 S24, A. Krejčí
N_MNK/pEKPH: each even Wednesday 10:30–11:14 S24, each even Wednesday 11:15–12:00 S24, each even Wednesday 12:15–12:59 S24, each even Wednesday 13:00–13:45 S24, M. Halouzka
N_MNK/vEKKV: Sat 26. 2. 14:00–15:30 KV205, 15:45–17:15 KV205, Sat 26. 3. 14:00–15:30 KV205, 15:45–17:15 KV205, Sat 9. 4. 14:00–15:30 KV205, 15:45–17:15 KV205, A. Krejčí
N_MNK/vEKPH: Sat 12. 2. 14:00–15:30 E230, 15:45–17:15 E230, Fri 25. 2. 14:00–15:30 S11, 15:45–17:15 S11, Fri 8. 4. 14:00–15:30 S11, 15:45–17:15 S11, A. Krejčí

Prerequisites

general awareness of international trade relations

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the role of managers in trading in an international environment. Students will repeat the essence of the process model of company management, based on management and controlling and the main changes in the business of small and medium-sized companies in the last quarter century, associated with economic division, ICT development and last but not least with the consequences of global economic (coronavirus) crisis This will be followed by business and marketing processes in opening up foreign markets. Emphasis will be placed primarily on the diversity of communication with regard to the diversity of cultures and mentalities in key world destinations. Students will learn about key regions, the chances of success in them, as well as the resulting threats The course will end with a presentation of prerequisites for work in foreign trade Expected acquired competences of students:
• formulate and interpret strategic visions of international trade for the medium term, which will belong to a specific business sector. • Analyze and characterize the cultural aspects of personal and marketing communication within the cultural differences of individual countries and religions. • Derive strategic, tactical and operational goals for the company's expansion into a specific foreign market • Develop goals into business and marketing strategies. Identify risks that strategies may pose, design tools for their management, argue the steps necessary for receivables management. • Summarize the tools of the Export Strategy of the Czech Republic 2021 - 2027, the vision of pro-export activities of the state • Characterize the role of CzechTrede, CzechINvest, EGAP, Czech Export Bank

Learning outcomes

International business and international marketing across the all world and cultures are experiencing a sharp development, challenging the SME´s as well. The objective of the course to get students acquinted not only with the basic concepts, but first of all with the trends and development of the terroterial structure of the world business centers. The students are expected to learn that the success of managing exporting opportunities is conditioned by the knowledge and respect for the national/sales customs of particular world cultures and religions. The students will understand differences between managerial and marketing communication in the multicultural environment. They will be able to look up the means of export assistance.

Syllabus

• 1. Marketing, management, controlling and international business.
• 2. World cultures in accordance with Huntington and their basic value principals
• 3. Culture and business I. - rules of the business negotiation in Asia.
• 4. Culture and business III. - rules of the business negotiation in the North America.
• 5. Culture and business IV. - rules of the business negotiation in Latin America.
• 6. Culture and business I. - rules of the business negotiation in Africa.
• 7.Culture and business I. - rules of the business negotiation in Europe.
• 8. Types of the world markets, world business centers, internatioal business policy, statistics of IB.
• 9. Czech export strategy 2012 - 2020.
• 10. Multicultural teams. International Human Resource Management and Labor Relations.
• 11. Managing International business (strategies for analyzing and entering foreign markets).
• 12. International Organization Design and Control for a foreign market.

Literature

required literature
• EVANGELU, Jaroslava Ester a Zalán GASPARICS. Manažerská komunikace v multikulturním prostředí. 1. vyd. Ostrava: KEY Publishing s.r.o. 2013. 114 s. ISBN 979-80-7418-199-3.
• WAISOVA, Šárka. Manuál exportéra. Jak analyzovat zahraniční trhy. 1. vyd. Plzeň: Aleš Čeněk, 2014. 167 s. ISBN 978-80-7380-539-5.
• ZAPLETALOVÁ, Šárka. Podnikání malých a středních podniků na mezinárodních trzích. 1. Vyd. Praha: Ekopress. 2015. 178 s. ISBN 978-80-87865-15-3.
• HALÍK, Jaroslav a Helena FIALOVÁ. Strategie vstupu firem na zahraniční trhy. Praha: Metropolitan University Prague Press. 2016. 204 s. ISBN 978-80-87956-51-9.

recommended literature
• ŽUFAN, Jan, HÁN, Jan a Monika KLÍMOVÁ. Kapitoly z personálního a interkulturního managementu. 1.vyd. Praha: Wolters Kluwer ČR. 2013. 140 s. ISBN 978-80-7478-328-9.

not specified
• MPO. (Exportní) strategie České republiky pro období 2021-2027. Vždy aktuální Zpráva o plnění.
• Aktuální číslo časopisu TradeNews - https://amsp.cz/trade-news/

Teaching methods

Full-time teaching - Lectures will usually include a lecture part (theory, new knowledge, including practical examples) and a practical part (case study).
Exercises will be focused on gaining knowledge through their own judgments, will be based on economic and critical thinking focused on entrepreneurship, entrepreneurship, creativity, creativity, ability to present and communicate, active approach to the world, open access to new forms and tools of marketing, marketing communication. Emphasis will be placed on exact thinking based on verified qualitative and quantitative data, on the ability to work with information, with trendy information and presentation systems. Marketing and management activities related to foreign markets will be presented on a scientific basis as a sequence of interconnected projects and processes.
Teaching in the combined form of study will take place in the form of a guided consultation, where in addition to a condensed presentation of the topic, previous self-study is also assumed to allow for subsequent consultation, exchange of views and experiences on the topic. Teaching in the distance form of study will take place in the form of guided tutorials and personal consultations. Self-study is assumed according to the content and structure of the subject, continuous fulfillment of homework tasks and their insertion into the IS.

Assessment methods

The course ends with a CREDIT and EXAM.
Full-time study: The award of credit is tied to the fulfillment of the obligation of active attendance min. 75% (ie not only presence, but active participation in the course of teaching, discussion, interaction, argumentation).
CREDIT: Elaboration of credit work - assignment see IS (Project of the company's entry into the foreign market).
EXAM - ORAL: relevant discussion of credit work, case studies solved during the course of teaching in connection with theoretical knowledge in the field of management across cultures.
The exam will be possible only after granting the credit, which will be written by the practicing teacher in the student's notebook.
Combined study: The award of credit is tied to the fulfillment of the obligation of active attendance in min. 50% of guided consultations (but not just presence, but active participation in the course of teaching, discussion, interaction, argumentation).
Credit and exam see full-time form of teaching.
Distance learning: credit is tied to participation in tutorials (but not just participation, but active participation in the tutorial, discussion, interaction, argumentation). Credit and exam see full-time form of teaching.
Students will not be accepted late attendance during the lessons, and if a lesson, tutorial or consultation through Microsoft Teams takes place, it is expected that the camera and microphone will be turned on when the teacher is prompted.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2022/N_MNK