2010
Marketingmanagement v politice
HALÍŘOVÁ, Jana and Bohumír ŠTĚDROŇBasic information
Original name
Marketingmanagement v politice
Name (in English)
Marketingmanagement in political area
Authors
HALÍŘOVÁ, Jana and Bohumír ŠTĚDROŇ
Edition
Znojmo, Nové trendy - nové nápady 2010, p. 459-464, 6 pp. 2010
Publisher
Soukromá vysoká škola Znojmo, s r.o.
Other information
Language
Czech
Type of outcome
Proceedings paper
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University of Finance and Administration
ISBN
978-80-87314-12-8
Keywords in English
political marketing; public finance; political system; elections; reforms
Tags
Changed: 30/3/2011 11:28, Mgr. Daniela Stýblová
V originále
Příspěvek pojednává o významnosti politického marketingu na volební profit politických stran a feudalizaci a degeneraci politické moci. Dále navrhuje možné postupy, které by vedly k ozdravení politického systému a veřejných financí.
In English
The article deals with political marketing influence on elections profit for each political party. It also deals with feudalization and degeneration of political authority. There are also propounded some processes witch could restore political system and public finance.