Eye Tracking as Part of Applied Neuromarketing

@inproceedings{5240,
   author = {Tichý, Jaromír and Rosenlacher, Pavel},
   address = {Žilina, Slovakia},
   booktitle = {The 4 st International Global Virtual Conference - GV 2016},
   doi = {http://dx.doi.org/10.18638/gv.2016.4.1.},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Žilina, Slovakia},
   isbn = {978-80-554-1197-2},
   pages = {27-30},
   publisher = {Publishing Society},
   title = {Eye Tracking as Part of Applied Neuromarketing},
   year = {2016}
}

TY  - JOUR
ID  - 5240
AU  - Tichý, Jaromír - Rosenlacher, Pavel
PY  - 2016
TI  - Eye Tracking as Part of Applied Neuromarketing
PB  - Publishing Society
CY  - Žilina, Slovakia
SN  - 9788055411972
ER  - 

TICHÝ, Jaromír a Pavel ROSENLACHER. Eye Tracking as Part of Applied Neuromarketing. In \textit{The 4 st International Global Virtual Conference - GV 2016}. Žilina, Slovakia: Publishing Society. s.~27-30. ISBN~978-80-554-1197-2. doi:10.18638/gv.2016.4.1. 2016.