Přehled o publikaci

Research background: Globalization not only benefits national and corporate companies, but also brings together a new threat in the form of new, as yet unexplored crises. A company that is economically connected with suppliers of foreign companies may find itself in a very unpleasant situation due to a global pandemic and may not meet its marketing goals. The article analyzes the given fact and looks for real starting points through greater involvement of modern communication technologies. Modern communication technologies can help with the growing negative impacts of global trade on national economies and society. It is possible to prevent conflict situations through communication activities and find compromise solutions to possible crises (COVID ´19). Purpose of the article: Based on analytical reasoning, the article attempts to find real ways to minimize the negative impacts of global trade on the needs and interests of national economies using modern digital communication technologies. Methods: The main methods used are structured analysis of real facts concerning the effects of globalization on national economic interests, cognitive description of facts, as well as methods of synthesis, logical and deductive procedures to examine communication paths leading to minimizing the effects of globalization on modern society. Findings & Value added: The article will present the causes of the selected crisis situation and provide general recommendations for mitigating the negative impacts of global trade on society and national economic interests.